If you’re ready to harness the power for what I forecast as the top methods to drive results on Instagram in the new year, stick with me. It’s not as hard as we’d like to sometimes make it. 

As we all roll into 2021, there’s not a better time to reevaluate your Instagram strategy and find ways to level up for the new year. It’s a brand new year, and for most of us that means new goals, new ideas, and new strategies for building our businesses and killing it online. Also, if you’re anything like me, the first of the year also brings about tons of reflection when it comes to your business, an inventory of sorts of what’s working, where you’re getting stuck, and a plan of what you hope to build and create. 

If you’re ready to seriously rock Instagram this year, let’s dive on in.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/rockinstagram/

Artists, makers, musicians, designers, photographers, anyone who turns their art into a business, this one's for you. When you decide to turn your art into a business, you open yourself up to so much opportunity, as well as a whole host of challenges. Critique and criticism become part of your daily routine, because it’s that critique that makes customers happy with an end product. And I can remember from my photography days, that a lot less of your time is dedicated to actually creating, and way more is spent on the nuts and bolts of running a business. 

Someone whose artistic talent, as well as her business sense, I admire so much is Sheila Chen. I’m so excited to hear all about Sheila’s journey into the creative entrepreneur space, what she’s learned about navigating the space, how she markets her craft, and the lessons in boundaries that keep her business a fulfilling endeavor. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sheila/

I want to share from my heart some of the things I’m working on and going through, even though I don’t have the answers or know the end result yet. It’s the idea of showing up in the middle of the process, not just when you have the shiny after photo to go alongside the before. 

I admire SO much when other leaders and people I look up to can honestly show up and let you into the process, so that’s really what today’s all about. Here are some of the challenges from 2020 that I’ve been ruminating over thoughtfully as we transition into a new year and continue to adjust, pivot, learn and grow into more resilient and kind humans… or at least, that’s the goal.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/hurdles/

Where does visualization fit into how to plan and goal set for the future? What about manifestation -- is that a tool in your kit for going after what you want? Before you cast off manifestation and visualization as too “woo-woo”, I want you to meet Dr. Tara Swart. She is a neuroscientist, a medical doctor, and so much more, and her work is anchored in researching the science behind manifestation. 

Dr. Swart is going to share that research with us and the proven methods for visualizing and manifesting the life and business you want. This is more than making a vision board on Pinterest with your dream house, this is a tactical lesson in manifestation and visualization, backed by neuroscience.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tara/

If you know me, you know I’m not a huge “resolutions” person per se, but I do see the tangible value in reviewing what went down over the past year and seeing what can shift to make the next one even better and I love setting goals and vision casting for what’s coming up. More than just lines on a page, I want to really have a compelling vision of what I hope the year will hold that I can cling to when life hits the fan. 

I’ve spent a lot of time these past few months being quiet and still with myself, almost going internal in order to look not only at my habits and work processes, but also my belief systems, core values, and how I’m showing up in the world. This year, I’ll be approaching goal setting a bit differently. Ready for it? Let’s dive in!

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/setgoals/

The opportunity to share this platform with people I deeply admire and respect is a pinch-me moment. Each Goal Digger Podcast guest brought their stories and expertise to this space for all of us in 2020 and I will continue to celebrate and recognize their work into this new year. 

I’m thrilled to welcome back some of your Goal Digger favorites for one more moment of their wisdom and light. I asked them all one very broad question -- What is your advice for 2021? Listening through these I couldn’t help but smile, because just like I knew they would, each one came back with something totally and completely unique to their gifts. 

Happy 2021, everyone. Let’s celebrate in podcast-form, with a virtual party right here on Goal Digger.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/2021advice/

Each year, I love to reflect back on everything we created, released, pitched, shared, published, and recorded to recognize all the hard work we put in, but also to comb through with a critical eye to understand what really moved the needle for the business.

Kylie is back on the podcast to help me dig into our year-end audit process, as well as analyze the messaging that worked, the strategies we loved, the trends we expect to see expand, and what we'll be ditching when the clock strikes midnight.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/2021marketing/

Natalie Walstein is a personal career astrologer, and she helps her clients navigate uncertainty with her crystal clear astrological insight. She can help you find your true calling so you can show up, create, and passionately pursue what you’re meant to do. Ready to look to the sun, moon, and planets and understand where the universe is leading you?

In this conversation, Natalie will take skeptics to task on the power of astrology, and walk through key terms and concepts so we all have a better understanding of what a reading can really tell us. And I’m so excited, because Natalie prepared a reading for me, so we’ll go through that together on air. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/astrology/

Let’s revisit the topic of prioritizing what matters and managing your time in a way that produces results AND protects your peace. Because both are equally important to me, and it’s taken a year of intense challenge and change to really drive that home for me.

Let me share the 5 things that help me build efficient days that let me maximize my work time AND feel confident to close my laptop when the work day is done. These are my tried-and-true time management practices that I always return to when I feel frantic or frazzled, and they’re the real deal for getting stuff done and feeling accomplished on any given day.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/overwhelmed/

Experience isn’t a prerequisite for starting a business… But the willingness to learn and get uncomfortable is. And if you’re looking for proof-of-concept to stoke that entrepreneurial fire, let me direct your attention to the incomparable Alison Prince.

From a scrap pile of arts and crafts supplies to multi-million dollar businesses, Alison proves over and over again what’s possible when you start an online shop. She helps people uncover what they can sell, how to sell it without a massive social following, and the brilliant ways you can carve out time in the most overwhelming schedules. This conversation is the beginner’s guide for anyone who is ready to start and make money with an online store.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alisonprince/

Coco has taught me a lot about life in her two short years. By simply existing, she’s transformed who I am and how I want to show up. Even if you aren’t a mother, I promise this episode will hold nuggets of wisdom for you to glean from my blond, curly haired little girl.

So Conley Kate, little Coco Bongo, happiest of birthdays to you. I’ll spare you the singing and instead choose to celebrate by telling you (and the rest of the world) the 10 things you’ve taught me before the age of two.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/cocoistwo/

Seeing someone doing what they were so clearly meant to do with their lives makes me emotional, and Ali Stroker was so clearly meant to be on stage, entertaining, inspiring, and moving everyone who watches her. Ali Stroker believes our limitations can be turned into opportunities, and she continues to build a career on stage and on screen in face of those perceived limitations.

This will be a conversation about being the “first” at something, finding your identity, harnessing limitations and turning them into opportunities, and pivotal learning moments throughout her career as a woman with a disability in the entertainment industry.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alistroker/

Marketing isn’t just having a great offer — It’s the ability to POSITION your offer in a way that makes it not only irresistible to the right clients and customers, those people who without-a-doubt NEED what you’re selling, but also sells the value of what you’ve created in a way that clearly communicates its benefit and positions it correctly so people know if it was created with them in mind.

So let’s get into some marketing practices to portray the BEST messaging that not only supports your audience and encourages them to eventually click purchase with you, but that also positions your offers in a way that’s confident, clear, and cuts through all the noise.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marketingwords/

Valuing your products and services can feel like an abstract process. However, there are some key components of pricing and valuation that will shift the way you look at your offers -- whether they’re product or service-based -- and help you effectively put a value on your work that supports your overall brand strategy.

I am thrilled to share the mic with Sari De to dig into pricing advice that you can put into practice today. As a coach, Sari has worked with big name Fortune 100 companies, global ad agencies, even Google, to help women navigate the system and get paid what they’re worth.

Let’s talk about all things pricing -- how price plays into your branding, why you need to stop downplaying your offers, and how to influence how others perceive your value.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/saride/

If you’ve got a million ideas from your brainstorm sessions or a handful of opportunities showing up in your world, it can be downright confusing, and you may be tempted to just say “yes” to everything. You know, to see what works. That whole “spaghetti on the wall” idea throwing it to see what sticks.

But before you jump into a new endeavor just because it seems shiny and exciting and lights up one of your passion lightbulbs, I want to walk you through the process I take to really pause, contemplate, and make an informed decision when it comes to new business ventures and partnerships.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/endeavor/

Passive income is one of those things I could talk about for days on end because becoming a mom really reminded me why I decided to build my own business as an entrepreneur. I simply do not want to be on someone else’s clock, in someone else’s office, trading what could be precious family time for a predetermined amount of income. Creating passive income streams was the first real eye opener that showed me I don’t have to trade time for money. 

Abby Harriman is a long-time student of mine, and she’s ready to create passive income streams that allow her to scale without losing time with her family. In this coaching session, I’m tackling her questions on value ladders, low priced offers, strategies for automation and outsourcing, and low budget ways to get the help you need in your business when you’re just getting started. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/abbyharriman/

So you want to start a podcast... Or you've already started one and you're ready to kick it up a notch and watch that download number creep steadily upwards. Regardless of what phase of the podcasting process you're in, this download of our growth strategies is meant to get you thinking about the free and organic ways to increase your reach and get your show into the ears of more listeners.

Kylie joined the Goal Digger Podcast team in 2018 and together we've experimented with strategies and methods to grow the show, leading to a massive milestone of 40 million downloads earlier this year. We're excited to share the results of those experiments with you. With these tips, we hope to help you find your own secret sauce that allows your show to keep growing and going.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/growyourpodcast/

We’ve all heard of an IQ test -- the evaluation of our intelligence quotient. But what about EQ? We can learn a lot from evaluating our emotional intelligence. My whole team recently started working with the incredible Tieko Nejon, an expert in the emotional intelligence space. 

Part of her work with our team was administering an Emotional Intelligence assessment with a series of questions that return a score, or EQ. The full report is a bulky document with a breakdown of all the different ways to understand your own personal emotional intelligence, and ways to strengthen those skills. In this episode with Tieko, she’s actually going to dig into MY EQ report and really put me in a vulnerable place. My goal for you is to hear how to analyze your own emotional intelligence, through putting myself in the scary spotlight.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/eq/

Let’s talk websites. There’s more to a great website than aesthetics. Bottom line, the user friendliness and user experience of your website is what will lead to conversions for your prospects. 

If your website doesn’t make that initial impact or lacks clear messaging, if people can’t figure out how to work with or buy from you, or if there’s just too much going on, that’s potential for major lost sales and that’s exactly what I want for you to avoid. Let’s talk about what your website REALLY needs in order to take visitors from semi-interested skimmers to full-blown, obsessed and paying clients (or customers). 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/websitesales/

The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. When Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation. 

Mattie James started her lifestyle blog as a passion project in 2010 and she’s since grown it into a multiple six-figure business, partnering with brands to create sponsored content that still feels on-brand and authentic. With all of that success, Mattie now teaches other people how to create profitable influencer businesses and pitch brands with confidence.

Mattie is tuned into all the trends and nuances of the influencer industry, and she’s on Goal Digger to serve up a master class in building a solid influencer business, from pitching to pricing and more.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mattiejames/

It doesn’t matter what kind of business you’re operating, it doesn’t matter if you’re a solopreneur or have a team of 20, it doesn’t matter what kind of social media presence you have… The true power to harness your audience lies in email lists. Your email list offers you these opportunities for sweet and direct conversations with the people who are most interested in your brand and what you have to offer. And I don’t care if you have 100 subscribers or 10,000, those people opted into YOUR list for a reason, and they’re who you want to nurture and serve and pay attention to the MOST earnestly.

We’re going to talk about the one of the most integral parts of email marketing, which is getting your emails read! I am going to equip you with the tools to make sure every time someone hears that “you’ve got mail” voice in their head and sees an email from ya land in their inbox, they are stoked to open it up and read it.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/openemail/

It’s been over a year since the man of my dreams, my baby daddy, my husband Drew Kutcher stepped up to the mic for an episode of The Goal Digger Podcast. Time is flying! I invited him back on the show for a deep dive discussion about navigating business as it intertwines with our marriage. After almost a decade of being Mr. and Mrs. we’ve navigated through many different seasons of professional and personal life together, so we are going back in time to the earliest days of entrepreneurship to reflect on what we’ve learned. 

This episode is for you if you’re curious about how to talk to your partner about your big business dreams, or if you’re considering going into business with your significant other. Drew reveals how he actually felt when I told him I was leaving my stable corporate job, his advice for starting a business that’s separate from your relationship, and what it’s like to be a partner to a dreamer.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marriagebiz/

No matter what kind of business you have, or want to have, one of the best strategies to figure out what your customers want from you is to ask. There’s an art to this process, and an artist I love to watch in action is Bethany McDaniel. 

Now you may have heard Bethany’s name on the podcast before if you’ve been around here for a while. She was a guest back on New Year’s Day 2018. And her business has expanded like crazy since then -- Thanks to her continual focus on listening to what her customers want. In the 2020 environment where people are shopping for needs over wants, I’m so excited to hear from Bethany about how the feedback loop is different, and how she’s still showing up in ways both new and devoted customers want.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/bethany2020/

Why aren’t email lists talked about like they’re the sexiest marketing strategy ever? Let me tell ya, email lists *are* sexy. My list drives insane profits for my business and without it, I wouldn’t be reaching and impacting the people I’m lucky enough to speak to via their inboxes each week.

In this episode of the Goal Digger Podcast, Kylie is asking me alllll about email lists in a new way. We’ll dig into why your newsletter form is failing you, how to start from zero subscribers, what do you do if you have a dormant list, and the email marketing strategies that actually worked in 2020… Because we all know this year looked way different than any year that came before it. 

Ready for another session on email lists?

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/weloveemail/

How often do you go back to your roots, where it all started? I did this the other day with the Goal Digger Podcast, rewinding all the way back to episode number two and my first ever guest on the show, Jen Olmstead. I wanted to invite her back on the podcast for another go-around, because so much has changed since that episode on November 18, 2016. 

Jen Olmstead knows websites, and she’s one half of the Tonic Site Shop duo that has been helping Jenna Kutcher websites look fab since my very first site design. Jen knows how to present your brand in a way that stands out from the masses and attracts your ideal customers, even without a fully custom web design. We’re talking about what she knows best -- website design. She shares why “looking the part” doesn’t have to mean a totally custom design, the crucial components of any business site, and the key clues that your site might be ready for a little refresh.

Psst… Looking for the discount code mentioned in the episode? Visit Tonic Site Shop and use code: JENNASENTME for 15% off your order!

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/newwebsite/