Where would I start if today was day one of creating a brand new brand? How can you feature multiple services and offers under one brand without confusion? Is a personal brand under your own name always right for a new business?

These are just a few of the brand-related questions we’re tackling in this installment of Kylie & Jenna. Talking branding is one of my favorite things to dig into, and this discussion features your questions plus a peek inside the Jenna Kutcher brand and how it’s evolving in this new season of my life.

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Lisa Bilyeu and her husband Tom founded Quest Nutrition, ultimately selling it for a cool billion dollars. Lisa's story is one of what she thought her life would look like, versus what it does look like, versus what it is going to look like is constantly unfolding. 

Lisa wrote her first book, Radical Confidence, so I can’t wait to discuss all things about becoming an author, what it means to have radical confidence, and a story from the pages of her book that really shook me to my core.

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If the thought of dropping thousands just to START gives you hives, I don’t blame you. Stress city, if you ask me. Instead, I’ve pulled together 8 resources that will cover your marketing, invoicing, branding, graphics, systems, and legalities to get your business idea off the ground this month for less than $1500. 

Actually, the total cost comes in under $1100 (with some wiggle room). It isn’t a small chunk of money by any means, but it’s definitely more palatable than coughing up $5000 before ever knowing what your profitability might be.

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Before she became a Peloton instructor, motivational speaker, founder, and author, Tunde Oyeneyin had a lucrative beauty career. She left it behind to pursue the world of fitness as a Peloton instructor, though it wasn’t overnight success for Tunde. She didn’t nail her first Peloton audition… But Tunde didn’t give up. 

SPEAK is an acronym that guides Tunde’s life and pushes her forward and upward through challenges and setbacks, always reaching for her best, most purpose-filled life. In this conversation, we talk about her career evolution, building confidence, and the five words that continue to guide her (and will guide you) to live her best life.

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The undertones of “achieving balance” are more associated with perfection than reaching a realistic goal that gives us full, impactful, purpose driven lives. While the intention may have been good, the execution woke up something else in us. It’s like we all forgot that balance is a moment, not a lifetime.

Let’s talk about this newer word going around, and in my opinion, a word that reaches far beyond the buzz of a buzzword and can actually be used throughout a lifetime— “integration.” What is integration, how does it beat balance, and what does it look like in our own lives? We’re going to get into all of the above,

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Nothing bad happens when women make more money. There’s nothing wrong with a woman building a business that scales her income and impact, despite what society makes us feel about wealth and earning more money than our male counterparts. Suneera Madhani shouts it from the rooftops to remind women that aspirations as female founders are valid and absolutely possible. So together, we’re digging into one of my favorite acronyms… CEO. 

What’s the difference between a business owner or a founder and a CEO? How can you up-level your business and make more money, catapulting you into the 2% club with a million dollars in revenue? How can you overcome your fears of stepping into the leadership role you deserve to claim? 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/ceoschool

I’m in this season of life where I want to focus on the needle movers and prioritize projects that require less effort but still generate results – not just short term, but long term as well! That’s why in today’s episode I’m going to share something new that we experimented with last year, something I’ve coined “lazy launching”, with lazy being a GOOD thing.

I’ll share how we generated over $50,000 in one week without a ton of work, how we created an evergreen campaign that makes us money while we sleep and why this method of launching might be smart for you if you’re in a busy season.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/launchdigital

Now that I’m a mom of two, the mom-life-CEO-life juggle looks a lot like tossing several fragile plates in the air and hoping my husband and I can catch them before they shatter on the ground. Finding ways to parent mindfully through new baby days, toddler dynamics, and growing a business has been a learning experience for us all. 

Avital Schreiber Levy’s tips and guidance for entrepreneurial parents are invaluable, and I’m absolutely going to be taking notes on this one. We’ll talk about the challenges facing parents today, how to navigate working from home as a business owner with little ones who are also at home, integrating mom life and work life, and how to overcome the overwhelm that can show up when parenting toddlers and small children.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/avital

Did you know that I used to say I wasn’t going to have kids? Before I inadvertently write 10k words on the whole story here (I already did this in my book!) I decided I wanted to *talk* with you about it. Will you join me for a chat? My podcast producer, Kylie, is helping me walk through the process of how I went from hiding my true desires (and fear) or parenthood behind a thin career veil… to finally allowing those desires to bleed through. 

Now, I know this is definitely not everyone’s roadmap, but I do think it’s easy to want something bad enough that we try and teach ourselves to not want it— maybe even to despise it —  just so we don’t get hurt. I hid a part of me behind my career, and turns out you can’t hide from yourself for long! And for that, I am so, SO grateful. Can’t wait to share more about these life lessons with you.

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After spending a decade grappling with a fast-paced career in marketing and two autoimmune diseases, Amina AlTai hit burnout. In hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching— examining any blocks in the mindset, in our bodies and in how we lead.

Amina is on Goal Digger to talk about hustle culture, about knowing the difference between burnout and exhaustion, setting boundaries in the workplace, and tips for confidently selecting your next path towards and aligned, authentic career.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/amina

Digital learning has absolutely transformed my life over the past decade and has equipped me with knowledge that I truly believe has compounded as the success you now see. 

Each course I have taken has given me so many takeaways and as a course creator myself, it helps me to truly understand what my students go through and how I can better facilitate their learnings in their own lives. But in this episode, I want to actually share my recent experience of taking an online course and a few simple strategies that helped me to follow through! 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/oneweek

My mom has been on the Goal Digger Podcast before, but it’s been years since I’ve had the opportunity to sit down for a recorded version of our one on one chats about life, family, and beyond. You sent in your questions for my mother and I’m so excited to dig into this conversation with her using questions I’ve never thought to ask her myself!

If you are curious about my mom’s parenting philosophies, bringing up compassionate and high achieving children, what it was like seeing her daughter (me!) becoming a mother, what she really thought about me quitting my job to go full-time entrepreneur, and my mom’s assessment of what I’m like behind the scenes, then hit play on this episode right now. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/mamasue

Your website isn’t just something that should live in your Instagram bio, your site is YOUR domain, your home on the web, and it is an intentional destination that should give people an experience the moment they land on it. So if you’re not currently screaming your URL from the rooftops, then this episode is for you! 

We’re going to talk about the elements that make up a GREAT website. This checklist will help you create or redesign your own home on the web to make it a place you’re proud to send people to. Let’s walk through some checkpoints and things you’ll want to include or keep in mind as you create or redesign your website this year, so that it makes the best impact and keeps people coming back to your door—virtual or not—again and again.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/2022website

Inner peace or inner turmoil – have you checked in to figure out what’s really going on inside that brain and body of yours lately? Finding inner peace, that calm in the chaos, is at the center of our guest’s work. Shannon Kaiser is a world-renowned spiritual and self-love teacher, speaker, author, and empowerment coach. She guides people to awaken and align to their true selves so they can live the life they are meant for. 

Self-love, inner peace, hearing and trusting your intuition… These are the topics that light me up lately, and I’m so excited to dig into them with an expert. You’ll learn how to begin the work towards inner peace, how to turn the volume up on that guiding voice you have inside of you, and routines and rituals to strengthen your connection with yourself.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shannonkaiser

What does it mean to reinvent yourself? Though you might be quick to assume you need to scrap everything and start with a blank slate, I encourage you to pause and consider this: The best power of reinvention lies in leveraging everything you’ve ever done – the good, the bad, the ugly, the successes and failures. Reinvention literally taps into the very real (and often unappreciated and unarticulated) skills, insights and expertise you have gained along the way. So you don’t need to try to create a new personality from scratch to reinvent yourself.

In this episode, we’re covering the concept of reinvention – what it means, how to visualize and identify the new evolving version of you, and aligning your priorities to truly step into the reinvented version of you.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/reinvent

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. Raissa Gerona was one of the first brand-side leaders of the influencer marketing movement, pitching her idea for an influencer trip to her new employer, Revolve, as a way to build buzz, engagement, and sales through social media. The idea was a runaway hit, and now influencers are a key element of Revolve’s marketing strategy.

In this conversation, you’ll learn about the evolution of influencer marketing, advice for starting and growing your own business as an influencer, as well as how to leverage the power of this unique type of marketing for your own products. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/raissa

I’m stepping up to the OTHER side of the mic! I’m answering YOUR questions about what I’ve learned since poppin’ out my second kid! I’m stoked to be back in the hot seat covering some of the questions I’ve seen pop up here, in my inbox, and even IRL. 

I’ll give you an update on my 2022 goals, what’s next on my list of things I said I’d never do (never say never – learned that lesson with my book), plus how I’m organizing tasks and getting back to work with two kiddos.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/answerqs

The conversation around sobriety is more present than ever, and this guest will have you thinking about your own habits, along with the mental health considerations that come with it. Amanda E. White is a licensed therapist and the creator of the popular instagram account @therapyforwomen. Recently, she’s been examining and educating on the topic of sobriety, but her work extends beyond that – She’s dedicated to making therapy accessible and serving women with mental health resources through her therapy practice and online.

By the end of this episode, you might be thinking about your own relationship with alcohol and sobriety, your mental health, and you’ll gain some actionable advice for accessing the therapy that’s right for you, whatever your goals might be.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/amandawhite

The whole “people come into your life for a reason, a season, or a lifetime” saying sounds cheesy, but really when you break it down, there’s truth to it! If every relationship in our life was the exact same, we wouldn’t grow or be challenged and stretched by those who enter our lives, heck, if we kept every friendship through every walk of life, we wouldn’t have the time or energy to go deep. 

Your childhood best friends serve a different purpose than your life partner, and your siblings offer different perspectives and company to you than, say, your work friends or peers. In this episode, you’ll learn the 5 kinds of relationships I think everyone should prioritize in their life! Let’s get into it, friends.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/closecircle

Emily McIntyre is a CEO in the coffee industry, and her story is next-level interesting. She’s a cult survivor, a former piano teacher, an ex-journalist, she trains martial arts in her spare time, and now leads Catalyst Trade, the Ethiopian importing company changing the way coffee is traded. Emily is also a bonafide expert in hiring the right people. In this conversation, you’ll hear all about her proprietary hiring process from step one to onboarding and beyond. She’s even got a spreadsheet for weighing the intangible aspects of a potential hire. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/emilymcintyre

In this episode, I want to get into just how intertwined confidence is with your sense of success, your sense of peace that you carry with you, and how to get really clear on the kind of warrior you are. You’ll learn 4 ways to rewire some of the internal dialogues that aren’t serving us in any way, so that we can experience a real, effective, and joyful mindset about ourselves.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/confidence

We talk a lot about online courses on the Goal Digger Podcast. After all, online courses play a major role in my business and have changed my life completely. We’ve talked about mini-courses, signature courses, how to build, sell, and automate your course… But maybe the structure of the courses we talk about doesn’t quite fit the topic or idea you have. Maybe you need a different kind of online course for what you want to teach. Ever hear of a cohort?

Cohort-based courses combine live workshops, videos, articles, and projects to create impactful learning experiences. It’s about your students learning from each other and by doing. I am so excited to explore this different kind of online course. Wes Kao helped create the modern cohort-based education movement with Seth Godin. Now she’s taking the category she helped create to the next level with her new startup Maven, the world’s first digital platform for cohort-based courses. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/wes

I love efficiency but beyond efficiency, I love when I save time. Time is my currency, it’s that non-renewable resource that we can’t earn more of, so if there are ways to not only save my time but spend it in the right places, you better believe I am all in. That’s why I’m borderline obsessed with automation.

In this episode, you’ll learn 10 different ways you can lean on automation in your business to simplify your marketing efforts and make your life a whole lot easier along the way!

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/automatethis

The first year going full-time as an entrepreneur can be stressful and exciting, all at once! You answer to YOU, and no one else, and if I know YOU, you’re ready to make the most of your first 365 days as CEO. That’s why we opened up the Goal Digger Podcast Coaching Sessions again. I am so excited to dig in with a first year full-time entrepreneur.

Amanda Rush Holmes  is on the Goal Digger Podcast for a 1:1 coaching session to dig into first year challenges that I know she can turn into growth opportunities. We’re talking about selling and marketing different products and services, pivoting away from services to focus on digital products, what to look for in a team member, and boundaries for yourself as a leader. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/coachingamanda

We shouldn’t have to reach burnout just to allow ourselves some margin for rest. We shouldn’t work ourselves to exhaustion before realizing there’s got to be a better way. So if you’ve been feeling some type of way lately, know that you’re NOT alone and that although it’s common to feel tired to the point of burnout, we do not have to accept it as the norm. 

In this episode, I’ll share some of the most notable signs of burnout in entrepreneurs, and then what we can do to combat it and get back to feeling like our best, most vibrant selves both at work and in our personal lives, too. Let’s walk through tangible techniques for entrepreneurs to combat these signs of fatigue and burnout.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/burnout