Congratulations! In signing up for this challenge, you have left the starting line and taken the first step towards serving your people with consistency, building a connection to your clients without an algorithm getting in the way, and clearing a path to profits for your business. In the first lesson you will learn why email marketing is a NECESSARY piece of an effective business plan, no matter your specific industry.
Assignment 1: Log in to your current email service provider or create a free account with our recommended provider, Flodesk.
Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com
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Why not switch things up a bit? I’m tossing my interviewer hat to Kylie, the manager for the Goal Digger Podcast, and she’s putting me in the hot seat. Getting interviewed always brings out stories I’ve never thought to share, or methods and strategies that I’ve never revealed before.
In this episode, Kylie will take us back in time to my early days, when I was fresh on the full-time entrepreneur scene, still gaining my footing, and riding the learning curves alllll the way to right now. If you want to know how I invested in myself at the beginning, which early days marketing strategies I still use right now, and which of my business fears actually came true… Keep listening.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/myearlydays/
I love coaching sessions on The Goal Digger Podcast because we get into the nitty gritty of topics that are on your mind, and explore questions you might also have about your own business. It’s a chance for me to sit down with someone and teach to exactly where they are at.
These coaching sessions are designed to propel inclusive growth for business women everywhere, from every walk of life. It is a way I am choosing to level the playing field for entrepreneurs. Sahar Twesigye just completed her first ever course launch, and I can’t wait to hear how that process felt for her, and I know she has some questions that will be helpful for you, too.
We discuss launching, scaling, and automating! Plus, we cover how to handle quick success and being in the spotlight. If you’re preparing for your first launch or wanting to fine tune your process for your next launch, this is the episode for you.
This episode is all about course creation and launches, led by Goal Digger Sahar Twesigye! If you want to apply to be coached on the podcast, head to goaldiggerpodcast.com and nominate yourself!
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sahar/
This episode is NOT about ways to sell to your list. We’ve all heard the stats about how every $1 spent on email marketing, about $44 is made in return. We KNOW that email marketing is the way to sell and see big profits, and I have tons of content that covers how to do that well. But one of the keys to success in selling to your email list actually has nothing to do with selling or introducing your offer.
It’s those in-between seasons, when you’re not in a launch or pushing a new offer, that you form strong bonds and lasting relationships with your list by serving them. And yet, so many people forget about their list until they have something to communicate about a new product or offer and there’s some sort of urgency in making a sale.
Let’s get into the 4 main different formats for serving your email list and being a valued resource in their inbox, not just another salesperson. C’mon and jump in with me!
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/serveemail/
Each time I make a new hire for my team, I think to myself: “HOW did we survive without this person?” This sentiment is especially true when it comes to Marisa Vittoria, my Integrator. Pre-Marisa, we were all honoring our own workflows, existing in a constant loop of Google Docs and Slack messages, and seeing what we’re capable of now… We were definitely not reaching our fullest potential.
What does an Integrator do and do you need one on your team? And how can you be your own Integrator and establish systems to get your business achieving more? I’m so excited to formally introduce you to Marisa, but admittedly nervous for her to reveal the systems we didn’t have in place before she joined our team. Hey, it’s all in the spirit of helping YOU learn from where we’ve already been.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/integrator/
As an educator, a big piece of my job isn’t just to get students to sign up for my programs -- that’s only step #1, really -- the next and more important piece is that I want them to take action, digest & implement the materials, and experience big wins and results.
I want to help you not just dive into a program with hopeful intentions, but to complete the materials with purpose and a plan so that you can begin refining and implementing and reaping the reward that comes with investing in your education.
I want to show you the 3 simplest ways to tap into that control and take responsibility for your education, because I’m on a one-woman mission to keep us from never saying, “I don’t have time” ever again, especially when it comes to our goals. Let’s do this!
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/education/
Is mindset front-of-mind for you? While you’re working on your business, crafting marketing messaging and dreaming up new ways to serve your clients, are you also working on you? As this guest will tell you, mindset is often the piece of the puzzle that’s holding you back from your greatest potential.
Topsie VandenBosch is an expert in entrepreneurial mindset, helping women shed toxic thought patterns, negative thoughts and beliefs that prevent them from showing up, and making bank in their businesses. Her passion and skill for mindset work comes from a foundation in mental health therapy.
In this interview, Topsie will help you identify the excuses you keep telling yourself and reveal how they’re holding you back, explore why anxiety might be a gift for an entrepreneur, and how to recognize and navigate self-sabotage. Here she is, Topsie VandenBosch.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/topsie/
When I was just starting out, I blogged Monday – Friday for YEARS… And while it’s admirable or even shocking, looking back those blogs weren’t really doing much for me. In fact, they were sucking up my time and not getting me anywhere closer to my goals. I’d share a new blog post once on Facebook, and then move on to creating the next. It wasn’t until I started creating content with intention and a plan that I started to see REAL results.
The solution isn’t creating more and more and more. It’s not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client… The solution is tied to a simple purpose behind each piece of content you push out.
Results don’t just come from a little call-to-action at the end of your blog post. They come from creating with intention, certainty, and confidence, and you can do that when you have a plan. This episode shows you how.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/createcontent/
From cookbooks to TV, magazines and more, Candice Kumai is a well-known name in wellness. In fact, she’s known as the Golden Girl of Wellness. She beautifully weaves her advice for healthful living into stories about her life and heritage, all with a mission to inspire a new generation of wellness lovers and creative artists.
I have so many questions for Candice. What has the journey been like for her? What messy middle moments taught her the most? And what has she learned through exploring her culture and lineage that played a role in finding her purpose? Plus, Candice shares the thousands of years old art of Kintsugi, and it just may make you rethink the broken pieces of your story. Press play.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/candice/
I believe that blogging isn’t just important for your business to run to its fullest potential… it’s necessary. But the MAIN issue I see entrepreneurs facing is just knowing what to write about. Writer's block is real and there’s only so much to cover in your area of expertise, right? Nope!
I want to share with you the things that you ACTUALLY need to be blogging about. Yes, some of this will fall within your business niche, but not always. This system has allowed me to blog 4 to 5 days a week for the 9 years I’ve been running a business and never run out of topics to write about. Plus, it allows you to create the right content that your audience wants and needs from you, so that they keep coming to you as the trusted expert in your arena. That’s something worth blogging about… Let’s jump in!
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/blogging/
Myisha T. Hill wears a lot of titles -- single mom, a speaker, an activist for Mental Health, an author… That list continues on, and yet she’s found a way to do those things well, and even thrive in each area.
You might quickly think, wow, she’s got balance figured out, but that’s not what she teaches. Myisha is a life synergist, and through her work she debunks the myth of work/life balance, leading her students to find SYNERGY instead. If burn out, overwhelm, and confusion seems to narrate your life or business, this interview with Myisha will explore why you might be feeling that way, and how you can navigate out of it.
Myisha is also a guide for those navigating their anti-racism journey, and she shares actionable strategies for starting or continuing this important work. Press play and be sure to find Myisha at checkyourprivilege.co.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/myisha/
Join me as I share a lot of how I’ve been processing, digging in, learning, unlearning, and doing the necessary work against racism over the past few weeks. I am opening up to share my honest questions, thoughts, fears, and future plans during this time.
In the early days of my brand launching was more of a battle than a sweet cakewalk. Nowadays, we’ve got launching down to a T. We don’t have all the answers -- OH, we are still learning so much every single week and through every single launch. But truthfully it comes down to a lot of little things, and ONE major thing that makes the key difference.
I want to talk today about the pre-launch. I believe pre-launch, the period of time before you make the actual offer available or open the cart, is the make or break for a launch and the goal you want to hit. This is my exact framework for pre-launch… What I do in the days and weeks leading up to launch to make THAT time way more manageable, light, and rewarding.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/prelaunch/
Arlan Hamilton is a champion for underestimated voices. With her company Backstage Capital, she has invested over $10 million in over 130 companies with underrepresented founders; those who identify as women, People of Color, or LGBTQ. Arlan herself identifies as all three, and she was sleeping on an airport floor when she knew she had to do something about the fact that no one in Venture Capital looked like her.
In this interview, Arlan digs into the catalyst moments that lead her to the world of Venture Capital, why she doesn’t believe in Imposter Syndrome, and what makes a strong pitch when it comes to raising capital for your company.
Press play right now and don’t forget to pick up Arlan’s new book, “It’s About Damn Time” at your local bookstore.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/arlan/
Please hit play for a personal and timely update from Jenna. As we move forward with our business content, please expect me to infuse content that is candid, sharing some of the things I am experiencing and learning in this time. This will be me removing the leader hat and leaning into being the student. I only ask that you stick around and learn with me, if you’re ready. Stay tuned as we adjust in forward motion. Now, onto the show.
When it comes to marketing, so many business owners are getting it wrong. They are so focused on social media and when social media is your ONLY marketing strategy, you’re building your business on borrowed land. You don’t own the followers, you can’t control the platform, you’re not in control of the changes, shifts, or the experience people are offered.
Business owners should have two main priorities -- that’s it -- two. You should be starting or growing your email list and the sole focus of your social media is to be the handshake, the connection creator, that invites people off of the platforms and on to said list.
Let's focus on your email list. The goal of my social media channels is to guide people to my email list so that I can serve them well in their inbox and eventually invite them to join a paid program or take advantage of an offer. That’s it. Digital marketing simplified, so let’s dive into all things starting your email list.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/3stepsemail/
I said that I would be amplifying the voices. Here are the women who I have already featured on the podcast who are experts in their fields. Please re-engage with them and their content.
Featured in this episode are past guests Alex LaRosa, Tieko Nejon, Arielle Estoria, Brandice Daniel, and Danielle Leslie. listen to their full episodes at jennakutcherblog.com/amplified.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amplified/
So I got a Peloton bike late last year, and I have to be totally candid here, I wasn’t sure if I’d fully buy into it. I knew I wanted a new way to move and care for my body so I followed the rave reviews of some friends and got this machine delivered to my house and vowed to just give it a shot.
Now let me be totally candid again — It’s not necessarily the bike that keeps me coming back every day. It’s this community of people cheering me on and sending virtual high fives, and maybe most of all, it’s the instructors. Ally Love is one of my favorites. Attending one of her classes is this spiritual experience, like I hop off that seat ready to take on ALL the things with positivity and light.
Ally is a master at building community and leading people to improve their lives not only through moving their bodies, but changing perspectives and pushing limits. In this episode, we discuss how she chooses positivity, why she believes women can have it all (if they know what ‘all’ means for them), and what the true meaning of balance is. Press play!
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/allylove/
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I’m sharing the 11 simple ways to start thinking like an entrepreneur -- because if I know one thing, it’s that entrepreneurs are often born of a need that only their individual gifts, personality, and experiences can fill.
No one is BORN an entrepreneur -- you become one over time and grow into that role like your big sister’s old hand me down shoes you used to wear. It starts out weird and uncomfortable, and then with time and experience, it becomes a natural way of being. It’s not an overnight thing, and it doesn’t happen by just creating an LLC or purchasing a domain.
So even if your idea isn’t fully fleshed out or you’re not totally sure if you could handle running your own business, let’s walk through 11 easy ways to start thinking, believing and acting like an entrepreneur.
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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/thinking/
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Oh, how I have waited with anticipation for the moment you’d get to meet and experience this woman in full force. Brooklyn Wagner is high at the top of my list of both funniest and wisest people I know, not to mention she has a massive gift of copywriting that makes emails feel like a warm hug from a BFF.
I’ve seen such a transformation in her since she started two years ago, and I think hers is a story you’ll hear yourself in, in one way or another.
Press play to hear what she’s learned by doing scary things, how she tackled the inner work that lead to her greatest transformations, and how she gives herself a pep talk with the help of Shania Twain and Dolly Parton. Yeah, this one is gonna be good.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/brooklyn/
I started to see a trend recently. More and more people are starting podcasts during their social isolation time, and it surprised me at first...But then it all made sense.
Practically the entire world is at home right now, and while lives are still busy and we still have responsibilities, it’s opened up this opportunity for some to have the time to dream again. And we’ve all got stories to share (maybe now more than ever) so a podcast? Well, it’s the perfect medium to get them out into the world.
So if you’re one of those people who’s had this inspiration and pull to start your own podcast, this episode is created for you today, my friend. I am sharing the top 3 things I recommend doing if you want to start your own podcast, and they might surprise you!
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/quickpodcast/
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One of my favorite shows of all time has to be Laguna Beach and I still watch all of the spinoffs that continue to grace our television screens to this day. So when the name Lo Bosworth rolled through my inbox I did a double take. THE Lo Bosworth wants to come on MY show, when I’ve been watching hers for years?
It’s so fun to see how Lo Bosworth leveraged that platform and created something of her own. But it wasn’t a straight line from a TV career to running her women’s wellness company. Her career is rich with learning curves and pivots, and honestly, I’m not sure you’ve heard this part of Lo’s storyline before. She’s the reality star we adored, now innovating for women’s wellness in ways you’re going to LOVE.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lobosworth/
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My business coach gave me a piece of advice that has forever changed how my business functions. I actually used to manage a team of 20 without any sort of system or task list. My days used to feel frantic and frazzled… But now, I’m focused and freed up, and it was all thanks to implementing his advice.
In this episode, I share how we use SOPs in my business, and more importantly, WHY they’re so important and HOW you can begin to create them for yourself, too.
Projects and processes feeling nebulous and hard to nail down? Let me tell you about our favorite tool for streamlining our business operations, Monday.com. Press play.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/monday/
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Have you heard of tapping? It’s a technique that mixes meditation and psychology and acupressure to manage everything from stress and anxiety to limiting beliefs and more. Maybe it sounds woo-woo on the surface to you right now, but the research behind tapping is enough to make even my analytical mind curious. And maybe you’re wondering too, could tapping be for me?
Jessica Ortner is here to teach us the world of tapping, the science behind it all, the massive benefits of the technique, and even lead us through a 5 minute exercise on air. I’m so excited to try this out with you.
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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tapping/
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It can feel awkward and narcissistic and exhausting to try and show up on Instagram in the middle of a crisis and it can leave us second guessing every post… You might’ve found yourself wondering these same things over the past month or so: am I being insensitive? Am I invoking fear or panic? Am I an expert in this subject? Am I adding something truly helpful to the noise of social media right now?
Just because the world is paused around us doesn’t mean we don’t yearn for the same connection, joy, interactions, and realness that “normal” life brings about. In fact, it’s my belief that we need to share these little intricate normalcies NOW more than ever.
If you’ve been finding yourself tiptoeing around social media these days, not sure where to start or what to say, and how to say it, this episode’s for you. Let’s chat about the 5 ways you can show up well for your people in this season.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/instagramnow/
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If you want to talk about putting in the work to make your dreams happen, you have to talk to my friend, Jamie Kern Lima. You might be wearing one of her products from IT Cosmetics right now… But before the billion dollar brand was even a thing, she was a TV news anchor struggling with sensitive skin who could never find a product that worked for her.
She created a cosmetics brand that would go on to be more than just products, but an inspired community of millions of women who share their stories of overcoming their struggles with confidence and self-worth.
Jamie is a powerhouse business woman, an inspiring speaker, and warm spirit who is on the Goal Digger Podcast to talk all about how she built her brand from the ground up. I can’t wait for you to hear the scrappy moves she pulled in her early days, all the way to the biggest lesson she learned when her vision was challenged.
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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/itcosmetics/
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