Have you ever let yourself consider and play with the idea of creating a digital course surrounding your knowledge or expertise or something you’re passionate about, only to let that vision come crashing down when one word enters your mind? That word would be: TECH. 

My goal today is to help you take little actionable steps to break down a big project like this into small, doable, and maybe even enjoyable pieces that you are totally capable of handling. Let’s get into my top 5 tech tips for you to keep in mind as you dive into creating your amazing new digital course!

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/techtips

Shinobu Hindert wants you to know that investing isn’t just for men -- in fact, more and more women are investing in the stock market as a tool to create the lifestyle they’ve always wanted... But getting started and surviving the fatigue that comes with learning something new is the hardest part of the whole process. She is a Certified Financial Planner, an author, and now, the first ever Goal Digger guest to give us the Investing 101 lesson that could quite possibly change our lives.

Where to start, essential strategies, setting goals -- we’re talking all things investing so you can get started with confidence. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shinobu

Testimonials, aka these little blurbs and snippets of real people’s feedback and results on your website, serve as excellent social proof. Your potential customers are likely looking for the feedback that will affirm their decision to invest in your offer.

There are a few things to keep in mind as you gather this feedback to make sure your testimonials are as effective and impressive to potential customers as possible. This episode digs into how to get testimonials that actually help you sell.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/testimonials

Dr. Maya Shankar is a cognitive scientist who studies how our minds work and how we change. Her career milestones are nothing short of impressive -- from convincing the White House to create a job for her to her work in human behavior and decision-making at Yale, Oxford and Stanford, and she recently launched her own podcast called, A Slight Change of Plans. 

Dr. Shankar is on Goal Digger to explore the sometimes stress-inducing topic of change. When confronted with a major life or career change, how do we manage and thrive? Are humans today more or less change averse? And if you think you’re “bad with change”, what can you do about it? Here she is, Dr. Maya Shankar.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/maya

So you want to leave your 9 to 5… Before you go drafting your resignation letter, I’ve got a check list for you to run through. If you think you’re ready to take the full-time entrepreneurship plunge, let this episode be your guide. From “responsible logistics” to lifestyle changes, here’s what you need to consider before you pack up your desk and venture into the great big world of working for yourself. Listen wherever you get your podcasts. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/9to5

TikTok is a powerful tool for branding yourself and attracting a global audience to your content. Drea Okeke will teach you how to master the platform, no dance moves required (unless that’s your thing, then by all means, shimmy on over!)

Drea Okeke got her start in short-form video on Vine, and now she’s a favorite on TikTok and a go-to expert when it comes to navigating the app with strategy, purpose, and fun. This conversation covers building a brand on the app, content creation strategies, and non-intimidating ways to dive in and make the most of one of the most popular apps on the planet. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dreaokeke

Content creation is an important, powerful, often profitable tool in your business when done with consistency and strategy. Kylie is back on the show and we are digging into content creation, content promotion, why it's necessary, our secret tools to getting organic results, and how to make sure your content is seen and not just on the day you publish it, but for weeks and months to come. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/content101

Are you more likely to follow your intuition or the numbers when it comes to big business decisions? I think intuition is a superpower for women entrepreneurs. It certainly is for the founder of Beyond Yoga, Jodi Guber Brufksy. As a yoga instructor and life coach, she kept searching for stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. When she couldn’t find what she wanted, she created it herself. That’s the short version of how Beyond Yoga was born. 

Jodi shares how she learned to hear and follow her intuition, her journey through the growing pains of an apparel brand, and how she’s set her brand apart in a crowded space through storytelling.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jodi

I am all for forking over a few bucks for tools and systems that can propel my business forward, but I also fully realize that sometimes budgets take precedence or we just don’t have the wherewithal to invest in something new and shiny all the time. In fact, I was the BIGGEST penny pincher in my early days of entrepreneurship. 

While I thoughtfully chose a handful of certain resources to invest in, I was also all about getting gritty and creative and finding, testing, and utilizing any and all free strategies that would help my business and traffic grow organically— I’m talking with no paid ads or pricey tools in sight. In this episode I’ll share my top 5 favorite free ways to grow your online presence, website traffic, and business leads completely organically. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/organictraffic

She was making less than $30,000 a year as a receptionist, digging herself deeper into debt, and not finding any money help or advice that she could relate to. Sandra Grahame, along with her four best friends, started a money club -- kind of like a book club, except the subject was always money. It’s since transformed into a community of thousands of women talking about money and visions for their lives.

I am really excited to have Sandra here to share advice for chasing your dreams and avoiding debt in the process, the money a-ha moments she wishes she had sooner, and the story behind starting a business with her BFFs.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sandragrahame

There are so many different learning opportunities for entrepreneurs, from free to cheap to super high-ticket, so in this episode, Kylie and I are exploring the different options, why some make more sense than others depending on where you’re at in business, and how to discern which investment is not only worth your money, but that will actually accelerate your success. I’m covering books, podcasts, courses, coaches, masterminds, and more, and giving my take on the learning industry for business owners. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/learning

Martha Beck spent a decade at Harvard before becoming a life coach, and her primary mission, passion and only real interest is the elimination of human suffering, by any means available. She’s a multiple New York Times Best-selling author and a coach known and respected around the world. Martha is here to lead us into the exploration of integrity, the meaning and weight it holds, it’s impact on business and life, as well as share her own experiments that helped her understand integrity in a new way. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marthabeck

Dear listener who has a big, scary, compelling, butterfly-inducing idea on your heart... but you’re not sure how to start or what it looks like to reach your end goal:

I’ve given a lot of power in my life to fear, and it’s shown up with many different faces and voices over the years. But here’s the deal-slash-disclaimer: fear isn’t necessarily bad. I hope you'll hit play on this episode to hear the full letter I've written and read to you, the person poised and waiting at the starting line, waiting for the telltale signal, the shouting 'go!' that sets you on your way to the something you've been waiting to start.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/openletter

The meaning and weight of the word “home” is more than the house we live in. For Najwa Zebian, moving to a new country at the age of 16, she felt unstable and adrift in an unfamiliar place. Home was something she learned to build within herself. 

You’ve heard from Najwa on the Goal Digger Podcast before, way back in 2017 when the show was just beginning and I am so honored for the opportunity to speak with Najwa again. She’s here to explore the personal transformation that comes with building a home within yourself. This is a conversation about deep self-acceptance and exploration, and through that journey, healing.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/najwa2021

I am SO thrilled to invite my very own dream team onto the Goal Digger podcast, to share their personal go-tos when it comes to productivity hacks. From my integrator to my community manager to my writers, I’ve asked everyone on the team to share what their top tips and tricks are for getting stuff done and takin’ names… oh, and also feeling empowered to STOP work and just live their lives every day, too—because that’s a massively vital part of the team JK culture. We work hard, we play hard, we rest hard, and we love hard… and we prefer to have a ball doing it all.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/productiveteam

Have you ever found yourself feeling lost, like you’re not sure what’s next for you and the vision of your purpose is anything but clear? You are not alone. It was this very experience that became the beginnings of Mary Moody’s business, Made by Mary.

Now, a small business with dozens of employees and an extensive collection of cherished gold jewelry, Mary’s side-hustle has truly transformed into a life changing endeavor. If you are a product-based business, or dream of bringing your ideas to life, this conversation is full of encouragement as well as tried-and-true lessons from a woman who’s experienced all the learning curves between side-hustle and full-time entrepreneur to become a stand-out brand in her field.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marymoody

Storytelling is a skill that can be honed. I want to share with you how to dig up meaningful stories and share them in a way that feels natural and cohesive and not cringey, so that you can use them as tools in crafting your own legacy and a means to communicate and connect with the RIGHT people.

Our stories matter and sharing them with others is the quickest way for your community to understand who you are and what you do in a memorable way. Stories provide a way for people to connect with you on a deeper level, and visualize themselves in their own unique stories.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/storyteller

Grandma, what’s the secret to a happy marriage? ...What my grandma fired back was a mic drop moment! I wanted to interview my grandparents for so many reasons — their stories are so special to me, and I wanted to capture their stories and voices in a way that I can hold onto, in a way I can share with our kids when they’re old enough to listen. 

While I first thought the interview would just be for me and our family, I decided to share it with you. I hope this conversation makes you smile. I hope it paints a picture of where I come from in a new way. I hope, more than anything, it inspires you to reach out to the ones you love, and savor the moments you have together. I’m so excited to introduce you to my grandparents.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/grandparents

We’re going to dig deep into the idea of living in a scarcity mindset versus an abundance one, and I’m going to challenge you to listen with an open mind, do a little self-discovery, and then turn this episode off with a more abundant mindset already peeking through. 

I promise, this can absolutely impact and change how you think for the better. And if how we think affects everything else, then you know this is gonna be good.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/scarcitymindset

Are you happy? Scientifically speaking, do you have all of the components in your life that contribute to true happiness and well-being? Dr. Laurie Santos is a professor at Yale University, among many other things, and she teaches a course called “Psychology and the Good Life”, covering the research and scientifically-backed elements of happiness and well-being. That course became the most popular course ever taught at Yale University. 

I’m excited to ask her about the misconceptions of happiness, methods of self-care that are actually scientifically supported, and what she anticipates will challenge us as we emerge from over a year the isolation and trauma brought on by the pandemic.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/drsantos

Before I had a team of humans, I had a “team” of tools! They saved me time, kept me organized, and ultimately made doing business as a solopreneur possible. Now that I have a team of real live humans, we still lean on our tried-and-true tools, and have incorporated new ones to help all of us run this business with ease.

Kylie is back on the show to help me walk through our standby programs, services, and apps, the splurge and save alternatives for each tool, and we also share some new goodies we’re using. It just might surprise you how much we rely on free and cheap programs to run this thing! From web design, project management, communication tools, and podcast editing software, we’re unpacking it all from the Jenna Kutcher toolbox.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/toolbox

I felt like my world cracked open after this conversation. Tracy Otsuka became an expert in ADHD when both she and her son received a diagnosis. She committed to learning everything she could about what ADHD actually looks like in the real world. Now, with her podcast and master class, Tracy leads brilliant, driven, high-ability ADHD women to see their symptoms as a strength.

Research shows that people with ADHD are more likely to become, and might even make better entrepreneurs. I am so excited to learn more about this area, and I know Tracy is ready to share strategies and advice for leveraging ADHD as a positive in your entrepreneurial journey. 

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tracyotsuka

1 week of vacation per quarter. How many business owners do YOU know who currently take a full month of vacation each and every year? Or maybe the question should be: how many business owners do you know who currently know how to take a full month of vacation a year?

How in the world can you actually make that happen, without things crumbling while you’re sippin’ on pina coladas on the beach or at home working on yard projects? Let’s talk about how to strategically take time off in a way that preserves your wellbeing AND your business—and just as major—why it’s important and what it can mean for you and your business.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/timeoff

The things we REALLY learned behind closed doors as a private mastermind… Danielle Canty and Natalie Ellis are the co-founders of BossBabe Inc., and we had the opportunity to come together for a mastermind recently, so I’m excited to download with these powerhouse women and reflect on what we learned and what we’re implementing after that experience. 

We’re talking about: how proximity is power, the different stages of our businesses that led us to our greatest growth, what a mastermind is and how it’s benefitted us, how to discern what type of investment is right for what you’re needing, and so much more.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/bossbabe2021

SURPRISE! Kutcher party of 4!

I’m sharing something I am so thrilled to share today, I am PREGNANT again. We are due 11/11 of this year and it’s been so hard to keep this secret for the past few months. I’m sharing about the timing of our pregnancy, the things I did for the past 8 months to prepare my body, my fears around being pregnant again, and how I’m navigating life and business as we prepare for baby #2.

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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/surprise-im-pregnant