This episode is not meant to give you all the answers. It’s not meant to sort life out after the tornado that swept through in the form of 2020. It is, however, going to give you some ideas to take the next two months and some changes to find balance and peace again and to focus on what you CAN control, if you feel you’ve lost control of this year.

So whether you’re ready for a reset but don’t want to wait for New Years Day, or you just want to focus on one small habit that might lift you up out of the shadows as we wrap up the year… I hope these 10 ideas for ways to end 2020 seeing the silver linings, like my mom taught me to. I hope they fill you up and remind you that, no matter what’s happening around you, you still carry the power to choose how you respond and how you carry yourself forward and out of the depths of hard times. I fully believe in you and know you can end this year better than it started… Here are some ideas on how.

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How old were you when you learned that your menstrual cycle had phases? And those phases, when tracked and studied on a personal level, can unlock some pretty mind blowing productivity and wellness changes? Were you *today* years old? Yeah, I spent most of my menstruating life not knowing anything in-depth about my cycle.

We’ve had a period coach educator on the show before and it’s clear — you’re a big fan of learning about your body and understanding your cycle in a way to help you do more and do better in business. If you are someone who menstruates, Berrion Berry is about to become your new BFF. She’s the creator of the The Flo Academy, educating people on holistic menstrual health. She helps her clients understand and harness the power of their cycle to increase energy, enhance their mood, and alleviate PMS naturally. If THAT sounds like something you could get on board with, then it’s time for you to meet Berrion Berry.

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That big goal or dream you have? It’s actually the very thing that holds us back more often than not! Let’s focus more on the small, daily steps and actions to get you there because that is what will change your life. The only way to actually achieve your goals is to build systems that propel you toward them every single day.

In this episode, we’ll talk about how to build these systems so that you can achieve ANY lofty goal you might have on your heart, whether it’s for work, your family, your finances, or something personal. And more than that, we’ll talk about how to create habits that reinforce your system, so achieving a goal isn’t just a one-time thing, but a life-changing thing that sticks around and makes you better long-term, not just on the day you get to check off your goal.

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Episode 400. FOUR HUNDRED. How is that number possible? The Goal Digger Podcast launched as a labor of love mixed with lots of hard work, topped off with the magic and kindness of each and every guest who volunteered their time to be part of my big podcasting dream. 

I’m going back to episode one because I think it’ll be not only fun to look back on how this whole show started, but I’m also excited to share how my view of some of the biggest topics I teach on have shifted since I launched as a 28-year old entrepreneur, a few years into her online business, with bright eyes on the future. My views and teachings on topics like legacy, social media, privacy, authenticity and more have evolved in the last four years, and I want to share that all with you in this episode. So, ready to hop in a time machine to November 18, 2016?

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Does it get any better than talking social media, email list building, AND a little strategy?! This is basically like Christmas morning for me! In this episode, we’re delving into how they all go hand in hand and how to strategically use your social platforms to grow that email list.

But first things first, why does this even matter? Why *should* we use social media to grow the list? After all, isn’t social media its own separate beast meant for engaging and beating the algorithm and connecting with your ideal audience and booking your dream customers and clients? Well, yes, but it’s also completely owned and controlled by other people. It’s not your domain, you don’t own your followers, it’s not your platform, so ultimately, you’re left with almost zero control. Hit play for my social media secrets that will help you grow your email list.

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Is it possible to prepare for the unknown as a business owner? What about the unknowns of becoming a mom and preparing your business for maternity leave?

I am so excited for you to meet another one of my team members, Audrey Skelton, who is expecting her first little one at the end of 2020. We’re chatting through what it’s like to prepare for time away from work when you’re self-employed. Audrey has a healthy roster of clients, so I’m so excited to hear how she’s planning her maternity leave in a way that serves those clients while giving her the precious time she so deserves with her future little babe.

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When we were talking about different ideas for the Goal Digger Podcast, one of the topics that came up was what this year has done to our stamina as business owners. So many people are coming close to throwing in the towel. And I get it, we were all tested in new and challenging ways this year.

Maybe your marketing budget was slashed. Maybe you didn’t have one to begin with. Maybe what you were doing in the past isn’t hitting the mark anymore and you don’t know where to turn. This episode is all about free marketing strategies that you can start employing today. Let this conversation on the Goal Digger Podcast spark new (and free) ideas to get your business, content, and message out into the world once again.

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When Bella Lam made the switch to eating vegan and gluten-free, she was instantly faced with the major lack of offerings in the market for her dietary needs. A chocolate chip cookie that fit her needs was like a unicorn. So Bella thought, why not me? Why can’t I create something that’s clearly missing from the market? That’s the short version of the Coconut Whisk origin story, but I’ll let Bella tell you the whole thing.

Bella created Coconut Whisk, building the company alongside her personal brand. She was a student and a CEO, all at once, which came with its own set of learning curves and challenges, but she’s on the podcast to share her story of filling a need in the market, building a strong personal brand, and her advice for building community and connection with your customers.

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When everything on the outside feels OUT of control, I do my best to return to this: What can I control? What do I have power over? What can I ACTUALLY change? What habits, routines, or thoughts can I shift so that I don’t stay feeling stuck?

So while financials are a big, top-of-mind topic these days, let’s talk about financial habits that successful women possess. Because even though things may feel shaky and unpredictable in the economic climate, you DO have control over how you show up in your life and in this world. You have power over your approach to money, how you handle it, and your belief systems around it.

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I actually emailed her way back in 2011, when I was just starting my photography business. She graciously answered every question I sent as a complete stranger, thousands of miles away. Over the last decade we’ve been quiet cheerleaders for one another, but I will never, ever forget the way she showed up for me when I dropped into her inbox, a mere admirer of her photography. 

She’s a mother of five children, an author, a speaker, a retired photographer, and so much more. I want to get deep with Anjuli today, because she is so skilled at helping people unpack their vulnerabilities and understand the deeper places in their hearts. In this conversation we’ll chat about book writing and self-car and honoring her own time and space as a mother. I can’t wait for you to meet this woman.

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Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service.

But I get it! When you’re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly.

We’re going to explore this notion of digging into a niche and I believe this can set you apart and move you forward more than SO many other top business practices. If you’re not sure if you need to drive down into a niche, or aren’t certain how to find the right niche, or just want to inspect your biz a bit to be sure your niche is the right target for YOUR goals and trajectory, this is your episode.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/narrow/

Who here started a lemonade stand as their first endeavor into the business world? I did. My brother and I dragged a cooler of Kool-aid down to the end of our driveway and I’m pretty sure my mom called the neighbors to drive by so we’d get a few customers. My lemonade business started and ended there… But when this guest started her lemonade stand, it transformed into something much, much bigger.

Mikaila Ulmer is the youngest guest we’ve ever featured on the Goal Digger Podcast. She started her lemonade company at 4-years old. Now she’s the 15-year old CEO of Me & the Bees Lemonade and her special recipe lemonade is sold across the country. If you’ve got kiddos with the entrepreneurial bug, you’ll want them to tune into this episode… But let me tell you, Mikaila’s drive, her business acumen, and her mission to do good while running a profitable company is something we can all learn from, no matter what age.

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These three students decided to take their own plunge by investing in themselves and enrolling in Amy Porterfield’s Digital Course Academy. This program is the gold standard for anyone who wants to create, launch, and scale an online course… And that’s exactly what Danielle, Chrissy, and Nicole have done over the last year. But investing in the program wasn’t a decision that came lightly. Their fear and reservations could’ve prevented them from diving into the water -- could’ve held them back from all of the success they’ve seen since making the understandably fear-filled decision to invest. Is that you? Are you standing on the edge thinking, sure, creating an online course sounds great, but should I, could I really dive in?

That’s actually why Danielle, Chrissy, and Nicole are on the Goal Digger Podcast. They know better than anyone what it’s like to be where you’re standing, debating if this is the right jump. You’ll hear their before, during, and after stories of Digital Course Academy, as well as the reservations they had and how those went out the window as they started the course. I am so thrilled to have them here so you can picture yourself in their successes.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/dcastudents/

If we were to play word association for 2020, I’d bet the very last word that comes to mind is “certainty”. Many of us are watching our peers navigate big changes as we ourselves pivot and adapt. Whether it’s personally or professionally, we’re making decisions that we could’ve never predicted would be on our plates at the start of this year.

Pivoting is the theme of this conversation with my friend Amy Porterfield. She was one of the voices I was listening to when I pivoted into the online course world, and I’m so excited to have her on the show once again to talk about the meaningful and even profitable pivots she’s seen during this season. If you walk away from this episode with only one thing, let it be your permission to pivot. These stories will paint what’s possible. 

Join Amy for her free live training at jennaplusamy.com.

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My very first dive into the deep end of the online course world was the result of a friend’s comment on a social media post. She was signed up for this “discovery” call with a business consultant and told me I should hop on, too. By the end of that call I was pitched a course and I made the investment, and those two choices were the start of my career as course creator.

Kylie is back on the show to ask me all the questions about online courses, what my very first course looked like, what I did to change my strategies from launch one to launch two, and I even challenge her on her own course creation objections… Plus, you have to hear about the email I sent to Amy Porterfield in 2016, back when I was a student, like you, looking for the next step in my business. 

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You know you’ve got something to teach. But could you really put it into a course? I’m willing to bet the answer is YES. If you can coach one on one, if you can lead a group of people to see results, even if you’re teaching in an informal or unofficial capacity, then you’re equipped to dive into your first course.

Vanessa Hicks is an incredibly talented wedding photographer, she leads a 12-week mastermind group, and now she’s looking at her business in a pandemic world thinking about what’s next. A course is on her mind, and I know she has some questions about adding that to her education offerings. Is it the right next step? How should she approach the daunting task of putting her knowledge into a course? And where will she find her students? Those questions and more, coming up in this coaching session with my friend, Vanessa Hicks.

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A funny thing happened when I was growing and gaining some success as an entrepreneur… people began coming to me and asking me how. How did I regularly get clients? How did I curate a social media presence that brought in awesome leads? How did I market myself to actually create consistent income in this unpredictable, heavy service industry? So much of what I was learning about entrepreneurship and marketing wasn’t from my college degree or someone teaching me — it was from DOING it.

What I’m completely certain of is that YOU have something like this inside of you, a certain life experience or even an obsession you’ve been pouring over for months or years, that uniquely qualifies YOU as an expert in that area. That’s what this episode is about — how to uncover that gift and turn it into something teachable for others! Because we all have these experiences and knowledge unique to our own walks of life that we can tap into and package into something we can share with others. You don’t have to be a trained “educator” to do it — you just need to be willing to do a little digging!

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Educator, advocate, activist, storyteller, consultant, philanthropist, dog mom… Just a few titles that my friend Jess Weiner can hang her hat on. What Jess does is so important -- She advises and leads massive brands on how to better reflect people and their diverse experiences within their media, marketing, advertising, and workforce.

She is a brilliant branding mind with a special super power of connecting companies with their communities. Jess is also expanding her work to connect with her own community and help people define what a “good life” means to them. I am so thrilled that she’s here on the podcast to dig into consulting, personal branding, marketing and messaging, building community, and more. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jessweiner/

Where passion and profit intersect… THAT is where you want to build your business. Most entrepreneurs get into doing their own thing for a few main reasons: to pursue independence, impact, or their passions. Often, it’s some combination of all 3 but along the way, it can be easy to lose sight of that initial intention.

That, my friend, is what we want to avoid. This episode is all about digging into those personal WHYs — the core values that motivate you and what you’re deeply interested in pursuing — and how to spin those things into a business model that grows with you, that doesn’t hold you down or stifle you. These are the 3 steps you need to take in order to build a business that sustains and supports your heart, desires, goals, passions and life trajectory. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bizpassion/

Have you told yourself you’re bad at selling? That it’s scary or slimy? I have. Selling used to be my downfall. And then I learned (with the help of books and my coach and teachers like this guest) that selling requires a mindset shift. And this conversation will help you make that shift and start selling with confidence. 

Ivirlei Brookes leads her students through the same transformations that she’s experienced herself, which is what makes her coaching so impactful. Her mindset tools for reframing your approach to selling will help you shed that “slimy seller” feeling and stand in confidence knowing that YOUR offer is what the world needs, even these uncertain times for businesses everywhere.

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Have you ever had that fleeting thought pop into your mind about starting your OWN podcast? If you’re a fan of podcasts of any kind then you’ve probably considered it at least once or twice. And I fully think it’s a totally amazing, valid, and worthwhile consideration.

Podcasting has been an instrumental part of my business, my brand and my growth. It’s allowed me to create new relationships, interview incredible humans, and dig deeper into topics I’ve wanted to learn about. My podcast allows me to connect with my audience (ahem, YOU) in new and more impactful ways.

This show truly started as an experiment and has blossomed from there into one of the most important and valuable extensions of my business. And in this episode, I want to show you HOW, the 5 ways a podcast can help you to grow YOUR biz. 

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastbiz/

Are you ready for a YouTube lesson? 

Molly Burke launched her YouTube channel with make-up tutorials and fashion content, growing it into the massive platform it is today with over 2 million subscribers. Molly also happens to be blind. I’m so excited for Molly to share her story -- Why did she start her YouTube channel? What did she want to do with the platform when she was starting out? How does she continue her mission while creating video content people can’t help but watch? And what are the behind the scenes secrets to content that does really well on that platform? Hit play!

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An ending AND a beginning in one -- here’s where our journey wraps up and yours just gets going! Check it: you know how to craft an amazing offer, make a bomb opt-it to support it, and share it with the world. Dang. NOW, we are going to talk about how to serve your brand new, ever-growing list. This lesson covers 6 Types of emails to send your list to learn more about your people, planning out your next 30 days, what it looks like to prioritize serving before selling.

Assignment 5: Log in to your email list platform and get ready to create the first email that you are going to send to your list! Then make a plan for your emails for the next four weeks. And then sneak a little moment to celebrate.

Join the Free Zero-250 Challenge at listbuildchallenge.com

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Welcome to the threshold of going from doing the work… to pushing it out to the world! Don’t worry; I’ll walk you through all the steps so no crucial details are missed. Time to finally put yourself out there and share, share, share! I'm covering 5 tips for sharing your offer in a zero salesy, non-spammy way, the Power of One, where to share your offer and link, the anatomy of a post that converts, and 4 simple steps to effective offer launching.

Assignment 4: You’re going to share your offer with your connections & watch your list grow! Use hashtag #zeroto250 so we can see what you have created and cheer each other on.

Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com

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This process is moving quickly! Within these sacred audio walls, you will learn how to create your sign up form AND craft the perfect confirmation email to deliver the offer that you created yesterday with a pretty bow on top. In this lesson, I am covering three unique and easy ways to collect an email address for your opt-in, those must-include items for your opt-in form, how to design and tailor each sign-up form for every offer, structuring your workflow to lead you smoothly from opt-in to delivery (and beyond!)

Assignment 3: Create a signup form and confirmation email for your newly created offer! You’ll also brainstorm 3 more fresh, unique ideas for other offers you’ll create next.

The templates referenced in this module can all be found inside Flodesk. Login to your account, then simply click on “Create New” > “Jenna Kutcher” > and bam! All the coolest templates await!

Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com

Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk