What does she have that I don’t have? You ever ask yourself that while scrolling your Instagram feed? Raise your hand if you’ve ever compared yourself to someone you saw on social media! Hi, I see you there.

Comparison wears us down and stomps on our gifts as if we bring absolutely nothing worthy to the table. You might be tempted to chuck your phone right out the nearest window (trust me, I’ve been there) but hold up. Not until you press play on this episode. 

You can redirect that instinct to compare and rewrite your inner dialog that starts up as you scroll your perfectly curated feed. Arielle Estoria is on the show to help us STOP our comparison fatigue and guide us to a healthier relationship with social media. She is one of my most favorite people to follow on this little app, for all the light and warmth and REALNESS she brings to those squares. 

If you’ve ever felt less-than thanks to social media, press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/arielle/ 

Are you lonely? Making and maintaining friendships as an adult can be HARD.

My friends aren't just a group of ladies to grab a glass of wine and gossip with -- these women are the people who know my soul, want to hear about my heartaches, and ignite some of the deepest belly laughter and go-get-em inspiration ever.

But finding friends, building these life-giving relationships that fill me up instead of wearing me down? THAT IS HARD. Making friends as an adult is not easy. Can you relate?

If you've been feeling like there's a hole in your relationships and like you need a friend, this is for you. We’re talking about making new friends, sustaining old ones, and all the reasons why your circle matters.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lonely/ 

You can DECIDE to be rich. Don’t believe me? That’s what our highly requested guest on this episode did.

You’ve asked and we finally got her! Jen Sincero was tired of being broke. So one day she just decided to get rich. Now, it’s not *that* simple. But it did start with that “badass” decision, and what came next was a massive mindset shift that lead her to not only reaching her financial goals, but landing her You Are a Badass Books on the New York Times Bestsellers List. 

Can positive affirmations really help when it comes to upping your cash flow? In what ways do we need to think DIFFERENTLY about the money we could potentially make? And can you be a Badass at making money?

Press play. Jen Sincero is answering those questions and more. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jensincero/ 

GUESS: 58% of humans do THIS first thing in the morning.

If you’re one of the 42-percent who probably use the bathroom first thing, good for you. Because the majority of the population is laying in bed, holding it, while they CHECK THEIR EMAIL. People want to see what they missed and email is a direct tie to whatever they’ve got going on in their world.

Email marketing is my favorite topic, and I want you to appreciate the possibilities your list holds. This isn’t a list-building lecture though… I’ll teach you how to write copy that will make your subscribers know, like and trust you. 

By the end of it, you’ll learn my secret formulas to writing catchy subject lines and captivating copy your people will actually read. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/engage/ 

If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them.

Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginous artisan that touches her products, are beautifully communicated to the customer, creating a strong connection that have turned her pieces into cherished works of art. 

She stays true to her “why” and the mission to provide reliable and sustainable income opportunities for the artisans that help create her products, all while building a for-profit business with a heart. This episode is rich with clear, actionable advice for purpose-driven product-based businesses. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alihynek/ 

Are you cut out for this? Could truly be successful doing what you love? 

I approach my business, and this podcast with an abundance mindset -- there’s enough to go around for me and for you. And there’s one thing I know for sure: It doesn’t matter if I give you every step laid out in an easy to follow roadmap… Because there are a few key factors that come from deep inside us, things you already possess as an individual that will determine if you’ll be successful. 

Today I’m walking you through five things that will determine if you’ll be successful… The five intrinsic factors that will lead you to reaching that big God dream on your heart. 

Use this episode as a gut check: Am I in this for real? We’re talking alllll about success today. All external factors aside, will you be successful?

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/successful/ 

Composing the perfect pitch is an art. 

You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action. 

Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day as the Co-Founder and CEO of the product launch platform called The Grommet. Do products like FitBit, OtterBox, SodaStream, and S’well sound familiar? Jules and the discovery team at The Grommet have helped make those a household name. 

With her experience, you know she’s seen some awesome pitches, and some not-so-awesome. Jules is here to share her advice for a great pitch, especially when it comes to the product world, but also how her advice applies across the board. We also chat about innovation and standing out in a crowded market.

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goodpitch/ 

Imposter syndrome is feeling out of place in the scenes you’ve dreamed up for yourself. It’s reaching that big goal and looking around thinking, “I don’t belong here, someone is going to call me out, I’m not supposed to be here.” 

Imposter syndrome plagues even the most accomplished, successful people because it has nothing to do with our qualifications or experience. Imposter syndrome attacks your confidence and changes your inner dialog, and it can impact your productivity, big time. 

Imposter Syndrome is psychological, and I’m not a psychologist… However, I muscled through the feelings of “not good enough” and “who do I think I am?” so I want to share with you my own personal experiences, how I tackled my own imposter syndrome, and mix that with careful research from some trusted sources. 

I want you to have the tools you need to push away that nagging self-doubt and do the big things you were born to do. At the very least, this will be a jumping off point for you to recognize your Imposter Syndrome and begin working through it to claim your title and place in the world with pride.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/impostersyndrome/ 

There are riches in the niches. Have you heard that before? 

It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market. 

Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category.

Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years.

Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/etsysecrets/ 

No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert. 

Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve got you. This episode is your guide! 

I am sharing my 5 secrets to getting happy clients in a service based business and how you can create a system to ensure client satisfaction. I want to help you avoid those sleepless nights thinking about your client base and the emails that make your stomach totally drop. 

Some clients just aren’t the right fit — and that’s okay. But with these secrets I know you can make your dream customers feel worthy and valued, and LOVE working with you.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/happyclients/ 

My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control. 

I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day.

You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list. 

When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal.

Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailcoaching/  

I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night... 

There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids.

That was the start of a caption I shared just one month into motherhood. It’s how I felt before I knew how I would morph into a new version of myself, one I never imagined myself becoming. 

Maybe it’s because we waited three long years or we prepared for the worst. I realized those fears were taking up space that could have been filled with dreams. Being a mom is the BEST thing I’ve ever done and it’s stretched me in new ways.

With this episode, I want to speak to the women who want to become a mom but feel fear. My fear ran deep, too. Today I’m sharing how motherhood has changed both me and my business, and what I’ve learned that told me I never had anything to be afraid of at all.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/momlife/ 

I can picture you sitting there at your desk, glancing around those stark office walls, the ping of your email inbox echoing in your ears, and you’re thinking: There’s more for me than this.

Jane Lu was an accountant, she had a stable job in the corporate world, but after starting a business on the side she became so distracted that her work suffered. So she quit. And she didn’t tell anyone. And then her business failed. 

Now what? No job, no promise of finding another one, and no business. But now Jane is the founder of Showpo and sitting on the Forbes 30 Under 30 list, on track for $200 million in sales. There’s so much between point A and point B… Actually, Jane’s story is more of a point A to point XYZ.

Jane is funny and unfiltered, and she’s sharing her story that all started with a decision to quit.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/janelu/ 

Is blogging dead?

A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more. 

As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it was my baby for all of these years. 

Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?

You’re not alone in wondering. Today I am sharing why blogging can have a place in your business and why it should be a priority. I’ll walk you through how to get started, how to actually make money blogging, and what goes into writing the perfect blog post that will benefit your business for years to come.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/whyblog/ 

Some days you feel totally in your groove, creating absolute magic and checking things off your Big Three to-do list without hesitation. Other days you move slower and can’t seem to get out of your own way, no matter what tasks are piling up on your plate, and your inner mean girl makes you feel totally awful about it, too.

What if you could predict those days? What if you could pinpoint when you’d be in the best mental state to work creatively or when you’ll be totally in the zone, sharp, and focused? Would you even believe me if I told you… You can?

Today’s guest, Claire Baker, is a life coach… More specifically, a PERIOD coach. Claire teaches women how to live in sync with their menstrual cycle. She’ll walk us through a broader understanding of the seasons of our cycle, and then we’ll do a deep dive into working with these seasons and understanding how they impact our every day.

I could’ve talked to Claire all. day. long. If you’re ready to understand your body even better, don’t wait to tune into this episode.

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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/claire/ 

The one change I made that lead to major Instagram growth? Posting photos of ME. And ever since I started sharing more of ME on my Instagram feed, I’m asked who takes my photos. People wonder if I hire a photographer or go to a fancy studio every time I need a new shot for my feed.

I don’t and you don’t have to either. All you need is this episode and the willingness to try something that might feel a little uncomfortable at first.

I’m a photographer, and I know how to get the best shots of other people, but I’ve also adapted some of those same techniques to take photos of myself, and not just an iPhone selfie as arms-length away. And because you might be looking for advice on posing and feeling natural when someone else is taking a photo of you, I'm serving up some of my favorite tips for when you DO hire a photographer to get the shot (or bribe your husband or partner to do the job!)

These are my tips to feel confident taking photos of yourself and getting shots you can’t wait to share in your feed.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/betterphotos/ 

So much has changed in my world since the last Ask Jenna and Drew Anything.

We recorded it waaay back before Conley was born, and before we knew just how much that sweet little baby girl would shift everything we thought we knew about ourselves, about my business, and about how we do life together.

We’ve talked about everything from our first kiss to how we balance our roles as husband and wife on the show, but now Drew and I are in a new season with our daughter as a centerpiece of our lives, and I wanted to share how we’re feeling and what we’ve learned since day one of parenthood.

We’re answering your questions from Instagram and Facebook, and in true Kutcher form, we’re not holding back on this. I’m so excited to welcome my husband, Drew Kutcher, back to the show for another Ask Us Anything.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/parenting/ 

Becoming an entrepreneur has you writing a lot these days: Captions, content for your website, messages in emails… It’s a TON of work, and you don’t love being a copywriter. I get it.

Here’s the thing -- Words are like the connective tissue of our brands. They make you easy to relate to, connect with, and understand on a deeper level, and they hold your brand together with a cohesive story across several platforms. See, our businesses aren't just the things we sell to other people. The WORDS that lift up our businesses shed light on more than just what we're selling.

I’m sharing 5 EASY copy fixes that you can make TODAY. Tune in, then log off and put these tips into motion. Because your words matter and it’s time to put some confidence behind yours.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/copyfix/ 

I strive every day to check my privilege. I want to DO BETTER as a white woman to celebrate the diversity in this community, and recognize where I can be a positive force for inclusion and representation of all of the wonderful ways we are all different. 

I’m learning how to better speak about the tough topics. I’ve been SCARED to say the wrong things, so I’ve said nothing at all. But I know that there’s always room for growth and progress through having these tough conversations. 

In this episode, I’m having a tough conversation. When I first spoke to Sarah Rose Summers, she was nearly halfway through her term as Miss USA 2018 and preparing for the Miss Universe competition in Thailand. I loved our conversation, but it never made it to air.

You might remember the headlines that came out of the competition, the story about Miss USA and the comments she made about another contestant. We held off on airing her original episode, because my team and I knew we had an important responsibility and opportunity to face a tough topic head on and have a larger conversation about what happened and what we’ve all learned. 

I am thrilled to welcome Sarah Rose Summers to Goal Digger today.

Yes, we are two white women, stepping up to the mics to talk about diversity, race, and inclusion. I want to have a real, honest conversation that gets us all thinking of ways to do better, grow, be challenged, and show up after we’ve messed up.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sarahrose/ 

Pick a lane, commit to it and follow through. That’s what I tell my students, because it’s true, consistency is one of the biggest factors of success. So, are you consistent with your email marketing?

This is one of the KEY areas you need to dial it in. It’s the most reliable way to reach your audience. It should be on your short list of places you’re going to show up consistently. 

Maybe you’ve listened to my advice and started a list but you’re struggling with the consistency part. Or maybe it’s been at the bottom of your to-do list for the last two years, or maybe you’re just not sure you’re doing it right… If you’re panicking, take a deep breath.

I’ve got you -- today is a training in email lists, how to nurture your peeps, and serving your audience well and all you’ve gotta do is listen.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nurture/ 

Today’s guest, Sazan Hendrix grew up the daughter of immigrant Middle Eastern parents. Her family valued hard work, but a career in the public spotlight was not encouraged.

She faced cultural opposition and yet she pushed through to find her voice and identity, inspiring women across the globe to do the same. Sazan’s success is undeniable, right? A million followers, sold out products, a top-rated podcast. But she reached a point where the world saw her as one thing, and she felt totally out of alignment with that image.

I loved hearing about Sazan’s life before she grew her business, and the changes she made when her sweet baby entered this world, so she could show up in a way that was totally true to who she is now. If you’ve ever felt conflicted and out of sync with the person you are inside and the one showing up in your squares on social media, this is your episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sazan/ 

I’m sharing the EXACT steps we take to produce each episode of the Goal Digger Podcast. It’s all laid out in this episode!

First off, let me say THANK YOU to you for listening and helping to grow this thing. Secondly, I have to tell you that there is so much that goes down behind the scenes to get to this, a finished episode streaming directly to you.

I think of producing a podcast like building a pyramid. The very tip top is the final product -- the episode that we send out into the world and share with you. But before the capstone is put into place, there are many steps and pieces to build, and I am sharing our blueprint with you today! It just might shock ya!

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/podcastproduction/ 

Podcasting? There’s more to it than you’d think. I’m asked all the time: What do I need to start a podcast? What do you use to record? How do I get sponsors and make money? Should I outsource any step of the process?

When I started the Goal Digger Podcast, I was balancing my computer on my lap in the car so the dogs wouldn’t bark and mess up the recording. Now? Well, there’s still no fancy studio... all of this happens from a spare closet at my house, with a simple mic setup, some Internet magic, and a whole lot of help from my team. I’ve learned so much from day one of starting a podcast.

18 million downloads later, my team and I have our podcast system down to a science that allows us to release FREE quality content two times a week just for you. In this episode, I’m answering those questions and more with a special guest, Tori Maloney. It’s another Goal Digger Coaching Session, and I’m at the mic to help work through some podcasting challenges with a Goal Digger like you.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastcoaching/ 

Productivity is a tug of war and staying focused seems like a finicky art we’re all still trying to master.

You know what you have to finish in a day to reach those goals, so why is it SO HARD to get it done? My guess -- because it comes from experience -- you need a makeover. I’m not talking hair or clothing or anything that, because you look GREAT... I mean your routine.

If your productivity is lacking, you need to rework your current workflow habits to find a new groove to do your best work. I’m breaking down my “work smarter, not harder” tips that keep me focused and productive during the long days growing my business, from how to make a to do list that moves the needle to ways you can improve your space for optimal workflow.

Hit “play” it’s time to get productive up in here.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/productivity/ 

There are two kinds of people in this world: Those who open their bank app on their phone without a single worry or anxiety, and those two squirm and cringe just thinking about it, or maybe even pretend the app isn’t there.

Nearly 1 in 3 women in our country are discouraged about their finances with over 68% feeling overwhelmed by debt. But it doesn’t have to be that way.

I am thrilled to welcome Tiffany Aliche, AKA The Budgetnista, to the podcast. We’re talking about the types of debt, how to get out of it from ANY starting point, when to invest in your business, and simple strategies to contribute to your savings that won’t leave you feeling cash strapped at the end of the month.

She’s so much fun to talk to… I laughed and learned and now it’s your turn. Press play right now. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tiffany/