When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in their space – if people weren’t traveling, if people couldn’t travel, what did the business need to do to adapt? It’s a question they answered together, and answered really, really well.
From idea conception to launching, building and running BÉIS, Adeela and the small but growing team at BÉIS have shifted, modified, and adapted their products, content marketing, and strategies to almost pandemic-proof the brand, despite its foundation in the travel space.
Adeela is here to talk about content marketing and the strategies you can use in your own business, whether you’re a product- or service-based brand, as well as the changing role of influencers and how your brand can carve out a niche in a crowded market, even if you’re not a big celeb.
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About once a year, I get the pull to do a website overhaul — or at the very least, a detailed refresh. I feel like it’s important to evaluate our marketing materials regularly and make sure they all still fit our current vibe, style, and business trajectory. This year, I wanted my website to match the energy I’m feeling after welcoming our second daughter last year and launching my book this year: bright, fun, free. Between the book, the baby, and the new house, this year was a big one, so we asked ourselves: How do we freshen up my home on the web to reflect all this newness?
In this episode, I’ll take you through my website refresh process and convince you to take another look at your own website to ensure your followers are landing somewhere that aligns with who and where you are currently.
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There’s nothing like a good, long, kitchen chat with a good friend, is there? The tea is hot, the shoes are off, the hair is messy, and the phones are in the other room. The most perfectly necessary friendship chat. Picture this setting as I pulled up a cozy seat at Katrina Scott’s table for her podcast, Live Beautifully, and I gotta say, we truly did live a beautiful moment together in that conversation! So much so that I asked her if I could bring this episode of hers over here for YOU. She said yes and here we are!
Before I press play on this episode she’s shared with me, I want to make sure you link arms with Katrina and her podcast – it’s one of those soul-nourishing shows you’re going to be so excited to listen to every week that it pops up into the timeline of your favorite podcast app! Go on and search it up, give it a follow, and have kitchen time with Katrina every single week!
Now, grab your tea and pull up a seat with us as we talk about journeying through life’s biggest, often harrowing transitions, from motherhood, to entrepreneurship, to authorship, to watching all of those collide into an entirely new kind of life worth living.
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For years, I avoided being interviewed on other podcasts — not because I didn’t want to or had anything against going on other podcasts, but simply because I was in a season of saying “no” to most speaking engagements, including most podcast interviews. I was busy growing my family, my business, and staying in my own lane with my podcast. But things changed this year when I released my first book, “How Are You, Really?” and I got the urge to get back in front of the mic for shows other than just my own.
And you know what? It was absolutely mind-blowing (and opening) how transformative it was to step onto other people’s platforms, share my story in their spaces, and gain that sort of brand new exposure to their audiences. I’d avoided it for so long, but meanwhile, it ended up being one of the biggest propellers for getting the word about my book out there to so many new people I wouldn’t have otherwise been exposed to!
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Pivoting is something I know a lot about – some of my best career moves started with a desire to pivot, to switch it up, to pursue a new direction toward the life and business I really wanted. Sometimes those pivots were major U-Turns – a complete reverse of direction in pursuit of brand new ideas, dreams, and opportunities. “You Turns” are something this guest knows all about.
Ashley Stahl is a counterterrorism professional turned career coach. She helps people all over the world with self-discovery, upgrading their confidence, and finding career fulfillment.
Are you in the metaphorical staircase with a big couch yelling pivot? Are you in the left lane with your blinker on, ready to pull a U-Turn? Is the only thing more terrifying than stepping into the unknown, staying stuck exactly where you are? If you answered yes to any of the above, this is the episode for you.
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Special thanks to today’s sponsor, Delta Air Lines! Visit delta.com/travelwell to learn more.
When I reflect on my personal health journey, I realize it has impacted my work on a deep, deep level, probably on a deeper level than any of the strategies and systems that I've utilized in recent years.
I'm a pretty open book, I've talked about my health journey on this show, but today is this attempt to dive deeper into what I've been doing, how I've been feeling, and even more importantly, how it's impacted my work and why I think things finally stuck this time. I know I'm not unique in this human experience of wanting to change something in my life, whether it's my circumstance, my career, relationships, whatever that is, and not being confident enough to follow through or not getting the results that I wanted and just giving up.
I think what's super interesting about this topic, especially when it comes to my health journey, is that I'm not one month in or 60 days or 90 days, I've been really focused on this for the entire year, and this is the first time that I've actually stuck to something. And so this episode we're diving into the deep end.
Learn more about nutritionist Brigid and her programs.
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What would it sound like if someone hit record on a conversation between you and a close friend over a cup of coffee (or glass of wine or matcha or a margarita, depending on your preference)? I was recently in California and had the opportunity to actually sit side by side with my friend Candice Kumai, a classically trained chef, former line cook, former TV host, former-model-turned journalist, and now a podcaster herself and best-selling author of seven books.
Listening back, it felt like someone had hit record on a heart to heart between two pals at transitional phases of their lives, and captured all the candid feelings and giggles and tears that come from a good, honest, vulnerable chat. Sitting in her beautiful Los Angeles home over a cup of a specialty matcha, we poured into each other on the topics of success, why women can be so hard on themselves, the struggle to see yourself through the eyes of people who love you, and so much more. Slide up a chair and join us at the table.
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What do you do when you're not totally sure what's next? When you're maybe in a sort of identity crisis or in this transition in your life where you're shifting identities, or your passions are changing, or you're looking at something that you've built and you're like, ‘I don't know if I wanna be doing this a year from now or five years from now or 10 years from now’?
There is this transition period that a lot of us sit in and it is so uncomfortable, but we also don't really have the tools to know how to navigate it well. In this episode, I want to share what I've been feeling and how I've been working through it and what I've been learning about myself in the process. I hope that today's episode is this invitation for you to ponder where you're heading, and if there are certain things you need to leave behind to continue, on your own journey.
Click here for today's full show notes!
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The path to each individual’s version of success is not a straight one. There are loops and dips and swirls and backtracks. Never once has a journey looked like a steady vertical incline from point A to point B. My guest for this episode has learned to embrace the roller coaster ride towards her successes, but it didn’t always come easy.
After attending Stanford and Harvard Law School, Ashley Menzies Babatunde had to combat her struggle with perfectionism and defining herself by her accomplishments. After her first big professional failure, she began to question everything. Now, Ashley is on a mission to share the human stories behind the highlights through her podcast No Straight Path.
So in this conversation, we’re talking about the nonlinear journey to achieving our dreams, the curse of perfectionism, navigating your winning seasons, and what really defines who we are. Hint: We’re more than our career accomplishments.
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