Jen Cohen has seen the evidence of this concept in action. In order to really benefit from it though, you need to discover your own form of boldness, and Jen Cohen can help. She has made an impressive career as an authority in health and fitness, a motivational speaker, a chart-topping podcast host and more… And there’s one common theme throughout all of these career milestones: Choosing boldness and going after the life she wanted, not the life she was given.
In this conversation, Jen and I will explore what it means to be bold – because it’s not just taking risks – and how you can level up your failures and turn them into your greatest strengths. We talk about mediocrity and the big, bold move she made that got Keanu Reeves to call her back… You have to hear this story!
Get Jen Cohen's New Book: Bigger, Better, Bolder
It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO.
What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now.
Some of the greatest ideas come when you’re stuck between a rock and a hard place. When Bobbie Racette was laid off along with so many other people working in the oil and gas industry in Alberta, Canada, she decided to pivot into the freelance arena as a virtual assistant… Except she quickly learned that virtual assistant agencies left a lot to be desired. So Bobbie decided to do something about it.
You know I love outsourcing, so I’m eager to chat with Bobbie about the virtual assistant space, the challenges she faced when launching her company, why a VA can be totally game changing for a business, and how you can get started as a VA if you’ve always wanted to explore the possibilities of a freelance career. Let’s get started with Bobbie Racette.