Each year, I love to reflect back on everything we created, released, pitched, shared, published, and recorded to recognize all the hard work we put in, but also to comb through with a critical eye to understand what really moved the needle for the business.
Kylie is back on the podcast to help me dig into our year-end audit process, as well as analyze the messaging that worked, the strategies we loved, the trends we expect to see expand, and what we'll be ditching when the clock strikes midnight.
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GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/2021marketing/
Natalie Walstein is a personal career astrologer, and she helps her clients navigate uncertainty with her crystal clear astrological insight. She can help you find your true calling so you can show up, create, and passionately pursue what you’re meant to do. Ready to look to the sun, moon, and planets and understand where the universe is leading you?
In this conversation, Natalie will take skeptics to task on the power of astrology, and walk through key terms and concepts so we all have a better understanding of what a reading can really tell us. And I’m so excited, because Natalie prepared a reading for me, so we’ll go through that together on air.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/astrology/
Let’s revisit the topic of prioritizing what matters and managing your time in a way that produces results AND protects your peace. Because both are equally important to me, and it’s taken a year of intense challenge and change to really drive that home for me.
Let me share the 5 things that help me build efficient days that let me maximize my work time AND feel confident to close my laptop when the work day is done. These are my tried-and-true time management practices that I always return to when I feel frantic or frazzled, and they’re the real deal for getting stuff done and feeling accomplished on any given day.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/overwhelmed/
Experience isn’t a prerequisite for starting a business… But the willingness to learn and get uncomfortable is. And if you’re looking for proof-of-concept to stoke that entrepreneurial fire, let me direct your attention to the incomparable Alison Prince.
From a scrap pile of arts and crafts supplies to multi-million dollar businesses, Alison proves over and over again what’s possible when you start an online shop. She helps people uncover what they can sell, how to sell it without a massive social following, and the brilliant ways you can carve out time in the most overwhelming schedules. This conversation is the beginner’s guide for anyone who is ready to start and make money with an online store.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alisonprince/
Coco has taught me a lot about life in her two short years. By simply existing, she’s transformed who I am and how I want to show up. Even if you aren’t a mother, I promise this episode will hold nuggets of wisdom for you to glean from my blond, curly haired little girl.
So Conley Kate, little Coco Bongo, happiest of birthdays to you. I’ll spare you the singing and instead choose to celebrate by telling you (and the rest of the world) the 10 things you’ve taught me before the age of two.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/cocoistwo/
Seeing someone doing what they were so clearly meant to do with their lives makes me emotional, and Ali Stroker was so clearly meant to be on stage, entertaining, inspiring, and moving everyone who watches her. Ali Stroker believes our limitations can be turned into opportunities, and she continues to build a career on stage and on screen in face of those perceived limitations.
This will be a conversation about being the “first” at something, finding your identity, harnessing limitations and turning them into opportunities, and pivotal learning moments throughout her career as a woman with a disability in the entertainment industry.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alistroker/
Marketing isn’t just having a great offer — It’s the ability to POSITION your offer in a way that makes it not only irresistible to the right clients and customers, those people who without-a-doubt NEED what you’re selling, but also sells the value of what you’ve created in a way that clearly communicates its benefit and positions it correctly so people know if it was created with them in mind.
So let’s get into some marketing practices to portray the BEST messaging that not only supports your audience and encourages them to eventually click purchase with you, but that also positions your offers in a way that’s confident, clear, and cuts through all the noise.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marketingwords/
Valuing your products and services can feel like an abstract process. However, there are some key components of pricing and valuation that will shift the way you look at your offers -- whether they’re product or service-based -- and help you effectively put a value on your work that supports your overall brand strategy.
I am thrilled to share the mic with Sari De to dig into pricing advice that you can put into practice today. As a coach, Sari has worked with big name Fortune 100 companies, global ad agencies, even Google, to help women navigate the system and get paid what they’re worth.
Let’s talk about all things pricing -- how price plays into your branding, why you need to stop downplaying your offers, and how to influence how others perceive your value.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/saride/
If you’ve got a million ideas from your brainstorm sessions or a handful of opportunities showing up in your world, it can be downright confusing, and you may be tempted to just say “yes” to everything. You know, to see what works. That whole “spaghetti on the wall” idea throwing it to see what sticks.
But before you jump into a new endeavor just because it seems shiny and exciting and lights up one of your passion lightbulbs, I want to walk you through the process I take to really pause, contemplate, and make an informed decision when it comes to new business ventures and partnerships.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: jennakutcherblog.com/endeavor/