Whoops! Coming clean on a few things here.
Yep, I’m taking ownership of the marketing mistakes I’ve made because, luckily, I learned from ‘em and I want to help you skip the mess up and get straight to the level up.
This episode is laser focused on 5 classic marketing mistakes I’ve made and you might be making -- from drawing assumptions to wasting time in the details.
Marketing doesn’t have to feel manipulative or deceptive. In fact, it shouldn’t! This episode will identify the marketing mistakes you might be guilty of (hello, I was also guilty of these!) and I’ll talk you through strategies to fix ‘em.
If you’re not seeing results from your marketing efforts, or you’re looking to take off in the right direction, this is your episode.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marketinghelp/
How to turn $1000 into a billion dollar business. With a B.
That’s B for Barbara Corcoran. Listen, I know that first line feels click baity but I promise there’s a pay off here. Barbara Corcoran is taking the Goal Digger hot seat and I am so excited about it.
Maybe her rags to riches story can’t be perfectly duplicated. Maybe she can’t give us the perfect 1-2-3 steps to transform from diner waiter to real estate mogul. But I’m willing to bet that you don’t reach Barbara’s level of success without a keen eye for a good investment, stellar selling strategies, or fearless negotiation. And I want to hear her advice on all of it.
We’ve got a Shark on the show and I’m treating it like a masterclass in pitching, selling, investing and negotiating. We’ll get into the fundamentals of her selling strategy so it can be applied no matter what your business looks like -- product or service, online or in-person, new to the game or a seasoned pro, we’ve got you covered.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/barbaracorcoran/
Fair warning: We both shed tears during this conversation.
“Ed Mylett wants to interview you.” I remember that email landing in my inbox.
With so much time and effort focused on making THIS show great, I don’t say yes to many outside interviews these days. So I am so proud and honored to share this conversation I had with Ed. I’ve never been this real before, and I’m grateful Ed invited me to tell my story in a new way.
I invite you to listen with your heart wide open, because that’s how I shared my world with him, talking about the darkness I faced through multiple miscarriages, how trusting the plan doesn’t mean the path will be easy, my deepest insecurity these days and the difference between being business women vs. men.
I hope this interview gives you an even wider and deeper view of the educator, the podcast host, the entrepreneur, and the mother who speaks to you each week.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/edmylett-2/
The cover art for the Ed Mylett Show shows a sunglass-wearing Ed, a guy who clearly spends some time in the gym walking with swagger you can sense through the photo, and his private jet and Bentley providing the backdrop. Who IS this guy?
Ed Mylett’s podcast is consistently holding down the top 50 on Apple Podcasts and he is in the Top 50 Wealthiest under 50. Ed decided from a young age that if he was going to work for a living, he was going to work for himself and call his own shots. He is a leading speaker in the business space and with his podcast and YouTube channel teaches millions how to elevate and maximize their lives.
We sat down for a conversation at his Laguna Beach home a few months ago and I’ll be honest, it’s not often I invite men to the show, but Ed’s story is so interesting to me. We kick off this episode with a question no one’s ever asked him before: Who is Ed Mylett beyond the titles? And his answer truly shocked me.
Ed Mylett is getting the Goal Digger treatment. Press play right now.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/edmylett/
Negative reviews. Angry emails. Refund requests. Stubborn or needy clients. Snippy social media comments. Passive aggressive communication.
If you own a business, you've dealt with some, if not all of these -- I’m talking about negative feedback from customers or clients, and if you're a human, you know it never feels good.
But rather than harping on the criticism, moping in feelings of rejection, or lashing out against the naysayers, I want to walk you through the exact system my team and I use to deal with unsatisfied customers, negative feedback, and refunds.
That's right… In true Jenna Kutcher fashion, we've created a system around even the touchiest of subjects: refunds, feedback, and criticism. And honestly, it was probably one of our smartest moves.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/difficult/
Confession time: There’s one major platform on the internet I’m not using to its max potential.
I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN.
Like my profile is there, I have a really old picture, a few notes about me… But that’s it. So like I always do when I want to learn and grow new skills and knowledge, I’m turning to an expert.
Jena Viviano is an ex-Wall Streeter turned career coach and entrepreneur who helps go-getter professionals articulate their personal branded career story to land their dream jobs.
If you want to leverage LinkedIn to attract new career opportunities, make professional connections, and potentially grow your business, this is your episode. This is a masterclass in all things LinkedIn.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/linkedin/
How much do you cost?
One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer.
I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low and practically giving away your resources for a steal.
Should your price reflect the late nights? Hours of dreaming? Time, effort, and passion you put into creating this THING and pushing it out into the universe?
Pricing isn’t a one-size-fits-all structure, but let’s talk about it. This episode is a chat about crunching your numbers, drilling into them to find a realistic dollar amount to charge, how to create a unique experience to back up your rates, plus my personal philosophy about how to approach discounts.
The price to press play is $0.00, by the way.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/properpricing/
What do you want to be when you grow up?
How did you answer that question growing up? It can be anxiety inducing when you’re multi-passionate or when you haven’t quite figured out what your true purpose is. It can be an even worse question when you’re already on one path and realize, maybe this isn’t my thing?
Shea McGee is part of the husband and wife team behind Studio McGee, an interior design firm known across the country for a bright and clean aesthetic.
But Shea didn’t start there. In fact, she earned a degree in a completely different field before realizing that what she really wanted to do was design. So she changed her path and created the life and business she knew she was meant for.
We’re talking about that question: What do you want to be when you grow up? And how to make strategic, measured changes to pivot the degree or experience you have, into the purpose you know you’re meant to serve.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sheamcgee/
This is your permission to take a day off.
Actually, it’s more like an order. Because if I know anything about you, the thought of waking up tomorrow and turning off your phone, muting your email, and tucking your laptop away in your desk makes you feel anxious and frazzled.
But I want to help you take a day off without those feelings. I want a day off to make you feel elated and free!
You can't -- and shouldn't -- expect yourself to be connected to work and even social media all day every day and still maintain your physical, mental, and emotional health.
This episode is the starter’s manual for protecting your time and intentionally planning a day off… Or maybe even a week or month!
So if you’re feeling fatigued, worn out, and tired of it all, let me share with you my methods for protecting my time and why taking a day off can actually get you AHEAD, not behind like it might make you feel.
Don’t wait a single second. Press play right now.
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yourtime/