It’s been a little over a year since I opened my online shop: Shop Jenna Kutcher. It’s been a crazy, beautiful addition to my business and it’s been something I’ve been digging into as we’ve navigated this season of life because having an online digital store has been an incredible addition to my business for a few big reasons.
I love having our shop because:
1. I have created resources that have helped me that are now available for everyone to enjoy and use. Why hide all the templates and tools I had built for my business that had attributed to my success? It’s been awesome to say: are you struggling with xyz? I have a resource for this exact thing.
2. It gives me the chance to reach my people with offers that are more accessible for those not ready to take a course or not in a financial place to purchase a full course or system. I love being able to sell well priced products that can help change businesses and give people the tools that they might not be able to purchase elsewhere.
3. It is 90% automated and digital which means we can serve our clients quickly, it’s open and available all the time, and most of it is run through automation which means less work on our part to get people what they need and to deliver a good client experience without having to be attached to every single sale. Have you thought about starting a Shopify shop? Today I am going to walk you through how I've made over $218,000 in just ONE year.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shopify
Katie Sturino is the queen of doing it ALL, and in such a poised, professional way! You may know her as, her signature, the size 12(ish) New Yorker who believes great style can look chic at any size. Her platform the12ishstyle.com to inspire girls like her who are stuck in size purgatory - not quite "plus size", not quite "straight-sized". Not only that, she is also the founder and CEO of Megababe Beauty, a women's comfort line that launched in June of 2017. AND if that wasn’t enough, she is the momma and social media guru behind the two insta-famous pups, Cheese and Muppet. Safe to say, she does it all-- and she does it so well!
I wanted Katie to come on for those of us that are running one business, but have an idea for a second… and a third… and you get the idea! I know how many of us are multi-passionate boss babes, and I wanted to hear first-hand from someone that is managing multiple businesses so flawlessly! today Katie is going to teach us how to divide our time among projects, delegate resources, and balance our many passions! Speaking as a fellow multi-passionate girlboss, I think this episode is crazy valuable, and I learned SO much about making the most of all my passion projects! You ready to take your business (or businesses!) to the next level? Let’s dive on in!
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/katie
It’s crazy to think that in a few short months, we’ll be welcoming a baby into our home and lives and everything will change. If you’ve followed our journey for a while, you know that our road to baby hasn’t been easy. Before we dive into how I am preparing for a true maternity leave, I want to share a little bit of how my business has transformed in the last 2.5 years while we were waiting and struggling to start our family... AND tell you the five big things I am doing to prepare for maternity leave:
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/maternity
I want to talk about it. The messy stuff, the embarrassing, the humiliating, the shameful… I want to talk about it. But it’s not always easy. You see, there are some BIG topics out there: body shaming, discrimination, inequality, war, oppression, shame, guilt…. But they aren’t always easy to address.
Insert: today’s guest. Alex LaRosa is a plus size model, blogger, and self love advocate based in Los Angeles… This Cali native is ready to share her message of self acceptance and personal growth. She has two major goals: to help other women become the most powerful version of themselves and to see these women represented in fashion. The launch of Visibly Plus Size is a result of Alex's unwavering belief that all different types of women (no matter their size, age, or the color of their skin) benefit from seeing images that represent them in the media.
Aside from her brilliant business and insane modelling skills, what also captured my eye is the way that Alex speaks about topics that matter. She recently caught my eye in an instagram comment section where there was a heated debate, and her responses were 1) respectful, but also informative and persuasive. I was so captivated by how this woman spoke up for what she believed that I knew I had to have her on the show. Goal Diggers, without any further adieu, welcome Alex Larosa!
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/alex
Part of being an entrepreneur means putting on your customer service hat and serving people well - but what happens when things go bad? What implications does it have on not just your business but your life? And how do you pull yourself out of those situations and use them to sincerely grow? I’ll be honest, in my seven years of entrepreneurship, I can count these awful experiences on one hand - maybe two if I took some time to really remember the things that I’ve likely blocked from my memory but when I look back, those were some of the best growing moments in my business, even though those times were rough - like really rough. So today, I want to break down some of the worst experiences that have happened to me in as an entrepreneur and then shed a light on what I ultimately ended up learning the really hard way.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/worstclient
My ultimate superwoman, my momma! My mom truly does it all: she is a mother of three (I have one brother and one sister), she has been married for 37 years, is a grandma to two (with two more on the way!), she has been a nurse for over 37 years and specifically a nursing instructor for 29. Not to mention, she coordinates my mastermind, is a Make A Wish granter, and is just generally the most positive, calming person you could ever be around!
Today, I wanted my mom to come in to discuss #allthethings like only a mother could do. Hearing what it was like being a working momma, how she found her path, what advice she has for me as I become a mom, what she *really* thinks of my career, and just ALL the mom goodness! Safe to say, I will treasure this episode forever-- without further adieu, my momma, Sue Shelerud!
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sue
Today I am sharing the 3 things I did right and wrong as a wedding photographer. After 7 years of being a full-time wedding photographer and shooting 130 weddings, I am retiring from weddings to free up more time to do the things I love – which soon will look like rocking a baby, spending weekends at home, and of course, creating content just like this to teach you!
I will always be a photographer though and I still plan to shoot. It’s just going to look a little bit different than it has…
As I reflect on a career that was filled with incredible couples and days spent documenting love and happiness, I realize that I have learned so much on this journey and today I get to share my biggest wins and the places where I really dropped the ball in the hopes that you can learn from my experiences.
Before we dive on it, if you’re a photographer or interesting in becoming one, I am I hosting a free master class between the dates of September 11th and September 13th. There are 5 different time slots you can sign up for, so head over to http://photowebinar.com/to save your seat for this free training as I’m going to be sharing the 3 biggest marketing hacks that helped me fill my calendar for all of those years!
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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/rightandwrong
The mission of Goal Digger has always been to bring you THE best experts in the field, but what if I jampacked 6 experts into one episode?!
Over the last year I’ve got to spend time with these 6 women who are some of the most successful photographers out there. They’ve been in my mastermind and I’ve gotten to learn a lot from them in that time.
Each has agreed to give you a mini tutorial on the one secret that could absolutely transform your business (regardless if you are a photographer or not) from how to attract high-end clients all the way to how to write a blog post in 10 minutes – yes really!
For maximum benefit, head over to today’s show notes at http://jennakutcherblog.com/photographer101 in order to meet each of these women and to find links and learn more about how they build their own mega-successful photography businesses. This episode could completely change the way you are running your business, for the better!
Before we dive on it, I want to let you know that if you want to learn more from me, just like they have, we have 5 trainings coming up between September 11th and September 13th on 3 simple marketing hacks to fill up your photography calendar. Head over to http://photowebinar.com/to save your seat for this free training!
GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/
GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/photographer101