Whether I’m out with my daughters, watching TV, at a concert with Drew, or scrolling through Instagram, I always have my eyes and ears open to glean insights from the marketing tactics used by the brands we all experience every single day.
Though it can get a liiiiittle intense when I just can’t seem to shut my marketing brain off – my poor husband! – you’re about to benefit from this little quirk of mine. Today, I’ve rounded up 5 unique marketing tactics I’ve seen recently that left me wondering, “Why is NO ONE else doing this?!"
In this episode, we'll unravel the genius behind marketing campaigns that have set new industry standards, from Taylor Swift's ingenious fan engagement strategies to Top Chef's blend of culinary expertise and branding magic.
Get ready to be inspired and leave this episode armed with fresh ideas you can apply to your own business, because these are NOT your mama’s marketing tactics! So, if you're ready to explore the uncharted territory of marketing brilliance, grab a pen and paper or your favorite note-taking app and let’s dive in.
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Today I’m welcoming Braden, Lindsay, Lucy, and Rosemary onto the podcast because before enrolling in Digital Course Academy, they were just like Y-O-U. Enroll into the Digital Course Academy today and take advantage of my $1,997 bonus FREE when you join.
It’s time to leverage the power of a digital course to finally unlock your income, your time, and new opportunities for impact and adventure!
Let's hear from entrepreneurs who did just that! Today's guests are business owners who heard me and countless others share about our success with the online course world and thought, “Good for them, but it probably doesn’t work for me because…” you name it:
I don’t have time… I’m not an expert… No one will listen to me…
And a million other lies that told them that creating courses is for “other” people.
But instead of giving in to their imposter syndrome, they listened to the smaller voice in their heads that said, “but what if it DOES work for me?”
…And you know what?
These incredible business owners took a bet on themselves and enrolled in Digital Course Academy at various life and business stages and they walked away with WAY more than they could have ever imagined from an online course.
In today’s episode of Goal Digger, you’ll hear their before, during, and after stories of Digital Course Academy, the reservations they had and why those were kicked to the curb, their biggest pieces of advice for those considering joining, and more.
Click play to hear their testimonies and find out if DCA really IS worth the hype!!
Join the Digital Course Academy before the doors close on Thursday, September 28, 2023!
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When my massage therapist and intuitive healer, Thea, said ONE sentence to me, my jaw almost hit the floor.
She was in the middle of my massage, and said a profound, powerful statement… Click PLAY to hear what it is!
Thea’s sentence has now become my mantra as I work through these next years of my life and business, and I can’t wait to share it with you. Listen now to get inspired!
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Why haven’t YOU created a digital course yet?!
Amy Porterfield and I have both made millions selling online courses, we’ve impacted tens of thousands of lives, and we’ve talked about the lifestyle, the freedom, and the effect teaching online has made not just on our lives but on our students lives too.
So, really… Why haven’t YOU done it too?
If you’re listening to this show, you’ve probably heard all of the reasons why you SHOULD create a course, but there’s still something stopping you from taking this step in your business, like what people will think of you, your fears around figuring out the tech, and more.
Listen: Amy and I KNOW you’re thinking these thoughts. In our conversation today, we want to talk through each of these reasons why you HAVEN’T created a digital course yet, and shift our perspective so that you can start to see what’s possible for you.
Whether you're a seasoned entrepreneur looking to expand your offerings or someone just starting their entrepreneurial journey, this episode will help you transform your mindset around creating a digital course that quite literally could change your life and your business.
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If I hear one more business owner throw in the towel after they’ve made a mistake or one of their launches failed… *facepalm!*
Trust me, we’ve all been there – we get excited about doing something new and then that something doesn’t pan out exactly how we thought it would and we’re ready to quit.
Buuuuuut *steps on soap box*... it is SO important to experiment more in our businesses and commit to consistency!
That’s why in today’s episode of Goal Digger, I’m sharing some of the experiments I’ve done in my own business – ones that worked, ones that didn’t pan out, and talk about the power of experimentation in entrepreneurship.
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COAT AND PROTECT YOUR THROAT: https://www.amazon.com/ricola
This ONE system helps you learn more about your decision-making skills, your strongest sense, your gifts and more?! It sounds too good to be true, but I’ve seen for myself that it isn’t.
Human Design is NOT your mama’s personality quiz… In fact, it’s not a quiz at all!
Basically, this ancient system uses your exact time, date, and place of birth to help you understand more about your personality, emotions, and energy centers, and my guest on Goal Digger today is the QUEEN of helping people use it to get less resistance and more ease in their lives (and businesses)!
In our conversation, Jenna Zoë teaches us how we can use Human Design to understand more about ourselves so that we can spend our energy emphasizing our unique gifts and talents. 🙌🏼
It is seriously one of the coolest topics I’ve learned about this year, and I can’t wait to share it with you! Click play NOW, take the FREE quiz at https://www.myhumandesign.com/get-your-chart/, and then head to @goaldiggerpodcast on Instagram tell me what your type is… I’m a Manifesting Generator!
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Are you considering creating an online course?
For your business, adding a course to your offerings promises flexibility, affordability, and the opportunity for your students to learn at their own pace. Plus, you create it once and can launch it over and over again, which means you’ll get back more time (the ultimate currency)!
In today’s episode, I’m sharing the hidden realities and the surprising benefits that often go unspoken in the online course world to help you decide if this is a journey you want to embark on.
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What’s the difference between those who are defeated by struggle and those who are sharpened by it? Between those who are broken by pain and those who are made wiser by it? Resilience.
Bianca Olthoff is the Co-Lead Pastor of The Father’s House Orange County and was named one of Christians top 30 leaders under 30 by Relevant Magazine. She’s convinced that true power is getting back up, and that success isn’t only for the smart, talented, or well-connected.
Her brand new book, Grit Don’t Quit is out NOW and today she’s going to share some of the leading principles in the book including how to cultivate perseverance in all that we do, how to train the brain to become more resilient, as well as how to increase emotional, mental, and spiritual strength.
Listen closely for the five questions to answer if you’re thinking about quitting – because let’s be honest, sometimes quitting IS the right thing. This isn’t an episode filled with toxic positivity, it’s an honest look at what grit, resilience, and discernment can bring into your life as you navigate when to push and when to throw in the towel.
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