By the time Trudi Lebron was 16, she had two children and had dropped out of high school—all the odds were against her. Today, Trudi runs a million-dollar coaching and consulting firm, helping entrepreneurs and coaches build antiracist businesses and become equity-centered coaches and leaders. She is the CEO of ScriptFlip! and creator of the Institute for Equity Centered Coaching.
In this episode, Trudi talks about leading an equity-centered and values driven business, justice-based commerce, and all the ways you can contribute to the social good while still pursuing profits with your company.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/trudilebron
Everyone holds influence. Anyone can call themself an “influencer” if you share your life and the things you love and you do so with the goal of impacting or inspiring others, then in my world, you’re already an influencer. But maybe you’re not ready to claim that title as your own or maybe you’ve added a few caveats or requirements to what you consider an influencer.
If that’s you and you’ve been considering dipping your toes into the influencer space or wondering if being an “influencer” is your next pivot or goal, then this episode is for you! So today I am sharing 14 simple ways to give the influencer space a go, and to inspire action for those in your circle.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/influencer
There are so many elements wrapped up in our own confidence. Our personal identities consist not only of the things we love about ourselves, but also of our insecurities and how we feel about our place in the world, in our relationships, in our careers and home lives. Confidence in our own identity shifts how we show up for ourselves and our dreams, and gaining more confidence is a practice we could all use a little more of. But how? My guest Amanda Pittman can help.
Amanda Pittman is an author, speaker, entrepreneur, and the Founder of Confident Woman Co., a ministry that equips women to stand confidently upon the finished work of Jesus. I’m so thrilled to have Amanda here for a chat about identity, insecurity, being women of ambition, and standing in our confidence.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/amandapittman
Here’s the thing: creating your own course will always stay a dream out of reach until you really take a look at what it takes to create and launch your own. And the good news is that it's WAY easier than you think.
And that’s why I am here to answer YOUR real questions about digital courses! And you asked some VERY important ones, about how to know when you’re ready and what you NEED to have in order to start, taking care of students, and where I think the online course world is headed. We’re getting you SET today!
JOIN DIGITAL COURSE ACADEMY: learnfromamy.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/courseessentials
You might be standing in the same spot I was years ago, wondering if creating a digital course could truly help you achieve your own version of success, regardless of what the economy is doing around you. Or maybe you’re a full-time parent but you have a passion that you put on hold and now you’re wondering if it’s time to pursue it. Maybe you feel stuck, waiting for answers to your course questions so you can feel confident diving in without hesitation.
My dear friend and digital course creation expert Amy Porterfield is back once again to talk about digital courses, because neither of us want those questions to stop you in your tracks and keep you from the success that could unfold from your decision to say “yes” to creating an online course.
JOIN DIGITAL COURSE ACADEMY: learnfromamy.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dca2022
In the last few years I’ve led with one main goal: to do anything and everything to protect my peace. Why? Because success to me means feeling at peace in my life and work. Waking up and not feeling anxious or stressed but being on this peaceful pursuit. So while I absolutely still have goals for my business, I more so have a vision for what I want my LIFE to be – not just what I want it to look like but how I want it to feel.
In this episode, I’m sharing 12 personal boundaries I’ve set up for myself that you are more than welcome to borrow in order to protect your own peace, whatever that looks like to you.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/peace
I got to sit down with the incomparable Lindsey and Krista, creators and hosts of the Almost 30 Podcast to lay it allllll out on the table as we discussed one of my favorite, most-treasured practices in the last few years —- integration.
Living in alignment with all of the beautiful parts of who we are is SO important for creating a life we really love. This conversation of ours originally aired on their podcast and I loved it *so* much that I asked them if I could share it with you here, too.
Subscribe and listen to the Almost 30 podcast wherever you get your podcasts.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jennawithalmost30
This honestly may be one of the most important topics we discuss here because as much as business and marketing strategies are important for the here and now, it’s important that we’re thinking forward to offer us the opportunity to make decisions when it comes to our time.
So whether you have your retirement plan halfway devised, your 401k is booming or you don’t know where to start when it comes to creating a plan, let’s dive on in to what financial experts advise for entrepreneurs who are ready to prioritize their financial futures.
I’m not a certified financial professional and cannot legally provide financial advice. With everything, consult the team of professionals in your life.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/retirement
Ashley Flowers is the creator and host behind some of the most successful and well-known podcasts across all genres and the founder and CEO of a podcast network that crafts chart-topping audio content in true crime, comedy, fiction, and beyond. She’s a new mom, an advocate for victims, a rescue dog lover like me, and now she’s adding another title to her name: Author.
I’m eager to talk shop with her and dig into what she’s learned since the first episode of her wildly successful podcasts, how the landscape of the true crime genre is changing, the secret to crafting chart-topping shows, and why she decided to take on the major task of writing a book – a work of fiction, no less.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/ashleyflowers
One of the biggest things I’ve learned this year is that rest does not need to be earned but it sometimes does need to be scheduled. This episode isn’t just about me resting though, it’s about how we, as a team, took two full weeks off during the holidays and still brought in income. Yeah, it’s easy to rest when you’ve got people picking up your slack but let’s talk about company culture and giving your whole team a break without fear that you’ll lose momentum or sales.
I’m pulling the curtain back on how you can still make money while you rest and what that preparation should look like if you’re needing or craving some time away.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/makemoney
I’ve shared about my health journey on my blog and on the podcast before, but I wanted to dive in deeper on one area that’s been so beneficial to me – nutrition. I’ve been working with Brigid Titgemeier, a functional medicine dietitian, and my learning with her has been absolutely amazing.
Check out Brigid's website and programs!
In this conversation, we’re going to explore her world of health and nutrition – how is a functional medicine dietitian different from others? What can happen when an entrepreneur ignores their health and nutrition? And I get a bit vulnerable about my own nutrition and what I’m learning with Brigid. Grab a green smoothie and let’s get down to it.
No more wasting time. You need to start, grow, and serve your email list. I’m sharing my own list building story, how my profits grew as my list grew, why an email list must be a priority if you’re already strapped for time, a crazy stat on ROI that will forever change how you measure results when it comes to marketing, and a trick for automating emails so that you truly can set it and forget in a beautiful way.
JOIN THE FREE ZERO-250 CHALLENGE: listbuildchallenge.com
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/startyourlist
You know the phrase ‘don’t judge a book by its cover’, right? It’s an important rule to live by and yet how many times have you found yourself scrolling through book recommendations or standing at the airport bookstore or perusing a friend’s bookshelf, looking for the book cover that strikes you as the perfect next read? Knowing the impact a book cover can have on a potential reader, I wanted to find a designer who could capture the feeling and message of my first book all while translating a personal brand I’ve built for the last 10-plus years to a new medium. That designer turned out to be Iowa native Briana Summers.
Briana is the founding designer behind Brighten Made. She’s on the podcast with me to talk about designing the cover of How Are You, Really? as well as her corporate-to-entrepreneur pivot and the advice she has for other designers dreaming about striking out on their own and landing dream clients.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/briana
One thing that I've realized in my journey is that the way that we feel in our bodies affects how we show up in every aspect of our lives, whether it is our relationships, career, parenthood, or friendships. The way that we feel in our skin changes our level of confidence. It changes the way that we qualify or disqualify ourselves for things. It shifts what we believe to be possible for us as human beings.
I am not shy about sharing my celebrations of my body, but also my struggles with my body and I have for over a decade. I want to share what I’ve been doing on my own health journey and steps I’m taking to feel like my best, most vibrant self.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/healthjourney
She’s shared the same air with Beyonce, but honestly, that’s not even the most interesting thing about Mally Roncal. Her career began in fashion and pivoted into makeup, getting celebrities red carpet ready with more than just cosmetics… Mally is known and beloved for her energy and spark – exactly what her clients needed for an early hair and makeup call.
Now, she’s turned beauty into her empire as the founder and president of Mally Beauty. I cannot wait to hear all about that experience and how she’s turned her brand into an industry giant with staying power. In this conversation, Mally shares her story, the behind the scenes of starting and growing a beauty brand, all the ways she encourages beauty both inside and out, as well as what she wants the next generation of business owners and leaders to learn from her journey.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/mally
Here’s a fun fact: We nearly DOUBLED our affiliate income in the last year as a company which was a huge increase for us! This didn’t happen accidentally and it also isn’t an overnight success story. This was an intentional focus for us as a company, specifically when it was clear that the world wasn’t just going back to normal anytime soon.
If you’re just starting with affiliate marketing work OR if you’ve been at it for a while and can’t seem to crack the code to bringing in income with it… I want to share exactly how we doubled my affiliate income with five tangible tips to try so that you can expand this income opportunity within your own brand.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/doubled
The digital education space allowed me to step away from trading time for money, and if you’ve been here a while, you know *that* is one of the primary things I want to help *you* do, too. So does my guest! Avary Bradford is the CEO and Founder of The Hive Consulting Co. Her mission is to empower women with actionable education to transform their lives through courses, community and programs. There’s a key word in there I like – actionable. It’s a key part of creating online programs from your students that truly make a difference in their lives and work.
In this conversation, we’re talking about actionable knowledge, the importance of learning with a community around you, and how you can take that precious knowledge you have and turn it into a program, membership or course that creates impact and income.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/avary
Here on the Goal Digger Podcast, we love having conversations based on the conversations all of you are having inside of our Goal Digger Podcast Facebook Insiders Group, which is hopping. We love looking for trends to figure out what it is that you're wondering or questioning or working on, and so this conversation comes directly from the group and it’s all about hiring.
I do hiring and team building a little differently than most, and I think it’s why I’ve been able to attract and keep individuals who thrive in their roles and do such a great job supporting this business. With that, let’s dive into the topic of hiring, managing, and developing a strong team to support your biz, shall we?
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dreamteam
Periods and ending the stigma around menstruation has been a focus of Nadya Okamoto’s work since she was just 16-years old. She is the co-Founder of August, a lifestyle period brand working to reimagine periods to be powerful with sustainable pads and tampons, as well as period education with the “Ask August” database.
In this conversation, Nadya shares the path that led her to becoming an advocate for menstruators, how she launched her own company and why the different approach to period care is so important, and how menstruators can reclaim their period power.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/nadya
I honestly thought I would never share this, but when I kept revisiting it, I knew I wanted to record an episode and share this piece of my book with you. When you get my book and open the pages, you won't find these words on the inside, but I also want to remind you that sometimes the things we edit out, the things that get cut, the things that end up on the cutting room floor, they’re not meant to be thrown away.
Let me read you what was chapter 12 of How Are You, Really? because while it's on the cutting room floor and not in the pages of my book, it still matters.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/cutchapter
Have you ever felt stuck in a season of ‘almost’? It’s a feeling of straddling where you are now and where you truly want to be, thinking if you could just achieve the goal, reach your own expectations, and finally make that dream come true everything else would fall into place.
My friend Jordan Dooley knows exactly what that feeling is like, and that feeling could’ve kept her stuck. Instead, she learned through hard-fought battles and personal challenges the importance of finding contentment as well as motivation during seasons of waiting. That’s what we’re digging into during our conversation on the podcast.
Listener Note: We talk about our pregnancy losses inside of this episode and I wanted to place this note so that if that topic is upsetting or triggering you, that you skip this episode and scoot to another. This is a topic that both Jordan and I discuss because it’s something we have walked through together. Please discern if the best thing to do is to protect your heart in whatever season you find yourself in. It is absolutely okay to choose to skip this conversation if the topic is challenging for you.
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jordandooley
The book is out into the world. My first book, How Are You, Really? is out in the world right now. I can’t believe I’m saying those words.
In this episode of the podcast, my teammate Brooklyn Wagner is joining me to reveal the little-known, lesser-discussed pieces of my book writing journey. She’s leading me through questions about adapting to a long term project versus immediate gratification work, what I learned during book launch season, and a whole heck of a lot more. Join us on this behind the scenes book journey, won’t you?
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/behindthebook
Readers are the recipients of the love letter that is a book, and today, I finally get to hear some replies to that letter! And so do you! I’m stepping away from the mic today so that REAL Readers of my first book, How Are You, Really? can tell you why they picked up this book, share their own unique perspectives and reactions to its stories, and what lessons they want to integrate into their lives.
These reviews come from parents, entrepreneurs, leaders, students, and individuals from the United States and beyond, all with different backgrounds and perspectives as they turned to page one of How Are You, Really? I hope their feedback on the book helps you gain a greater understanding of who the book is for and what you can expect from these so lovingly honed pages.
ORDER MY FIRST BOOK: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/readerreviews
I don't know about you, but I always watch the preview before I start a new Netflix show. And I actually begged my publishers to allow me to give you a little sneak peek, a little preview of my book, How Are You, Really? which is out June 28, 2022.
Thankfully, they were gracious and agreed to my begging, so if you press play on this episode of the Goal Digger Podcast, you’ll get to hear the prologue and first chapter of my book before anyone else. That sentence right there just gave me goosebumps!
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/chapter1
I got this wild idea to reach out to friends of mine that are leading entrepreneurs, creators, and educators, and facilitate conversations with each of them where they TEACH US something. I’m talkin’ Amy Porterfield, Glo Atanmo, Brendon Burchard, Russell Brunson, Suneera Madhani, Lori Harder – the list goes on, and it is glorious.
I’ve pulled ALL of these trainings together into a remarkably unique, exclusive new course called The Expert Series: In-Depth Life Lessons with your favorite leaders! The entirety of this brand new course is totally FREE. As a little preview, I’m pulling some of my favorite parts of the trainings from inside The Expert Series and compiling them for you right here, right now… let’s learn from some of the greats!
ORDER MY FIRST BOOK + GET THE EXPERT SERIES: howareyoureallybook.com
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GOAL DIGGER SHOWNOTES: jennakutcherblog.com/minitrainings