We’re learning more each day about the power of human connection. People are far more likely to trust a business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore!
One of the biggest things I’ve seen this year is a shift toward more authenticity and vulnerability online and through that, more depth of the connections we’re making with our clients, customers, and followers. If you really want to take people from simply followers to true fans, it’s time to focus on creating a brand that shares more than what you have to sell.
On the episode I share my Jenna Kutcher 5 method where I take five categories of my personal brand and just rotate through them (including a business thing or two!), but where I strive to create connection points beyond what I am selling. Created a well-rounded brand will give people a reason to follow you even if they aren't currently on the market for what you're selling!
Ready to share your heart *and* grow your biz?! Let's dive on in!