Fact or fiction: Having tons of followers is the only way to get more partnership possibilities, more business opportunities, and by extension, more money.
That’s totally FICTION. In the social media world of buying followers and the dreaded follow-unfollow game, the quality of your engagement with your audience is way more valuable than getting that ‘K’ next to your follower count. Micro-influencers are crushing the game and building dedicated, engaged followings that brands are leaning into and wanting to target.
Puno is a digital entrepreneur and web designer. She founded @ilovecreatives, a platform for creatives to connect and she co-created PeopleMap.co, an Instagram marketing tool where you can strategically find, grow, and track your community. She’s also a YouTuber and takes the most epic photos with her cat.
If you’ve ever wondered if micro-influencer partnerships are the right choice to market your business, or if YOU are a micro-influencer and you want to attract more partnerships and opportunities, this episode is rich with the details you need.
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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/puno