This is your permission to take a day off.

Actually, it’s more like an order. Because if I know anything about you, the thought of waking up tomorrow and turning off your phone, muting your email, and tucking your laptop away in your desk makes you feel anxious and frazzled. 

But I want to help you take a day off without those feelings. I want a day off to make you feel elated and free!

You can't -- and shouldn't -- expect yourself to be connected to work and even social media all day every day and still maintain your physical, mental, and emotional health.

This episode is the starter’s manual for protecting your time and intentionally planning a day off… Or maybe even a week or month!

So if you’re feeling fatigued, worn out, and tired of it all, let me share with you my methods for protecting my time and why taking a day off can actually get you AHEAD, not behind like it might make you feel. 

Don’t wait a single second. Press play right now.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yourtime/ 

Let’s play a game of word association. Ready? The word is CEO.

What do you think of? I used to think of an old white man sitting in a boardroom leading a meeting.

Let me tell ya, that vision has changed big time. It looks like a strong woman, a woman with vision, creating a business that serves others and creates a life she has always dreamed of living. I see her when I look in the mirror. 

Claiming that CEO title and seeing yourself when you think of those three letters isn’t easy. You might still think of yourself as a hobbyist, a side-hustler, a small business owner… But CEO? That title is harder to claim when imposter syndrome starts creeping in.

In this episode, Mahisha Dellinger opens up about the start of her business, why she prayed to be laid off from her corporate job, and the mindset hacks she uses to own her title to do big things for her business and the women she mentors. 

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Would you believe me if I told you that you can make money selling stuff that you didn’t even create, test, or fund?

It’s true! That's the name of the game with affiliate marketing, and spoiler alert, you don't need a Kylie Jenner level following to be successful at it.

Think about this… How often do you recommend your hairstylist, your favorite hotel, that skincare product that changed your life, or another product or service that you adore to your friends or following online?

We all do it to some extent, and affiliate marketing done really, really well can be a monetarily rewarding version of you sharing your very favorite things. 

It requires strategy, but it doesn't require a whole lot of blood, sweat, and tears that can often come when we launch our own products in our own businesses. 

This episode is your guide to tangible strategies to affiliate the right way AKA not feeling phony or slimy. Plus, advice for picking companies to work with that align with what you can authentically sell and what you’re audience wants to buy.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/affiliatetips/ 

No one told us THIS about motherhood… and we’re talking about it mama to mama, CEO to CEO.

Motherhood changes your drive and focus, it alters the way you see things that were once priorities, it shifts your flow in life and business, it makes other people view you through a new lense, too… 

Katrina Scott knows what it’s like to navigate motherhood as a business owner, lifestyle celebrity, and public figure. Katrina Scott is the co-founder of Tone It Up -- If you’re into fitness and have ever been on the internet, you’ve undoubtedly heard of Tone It Up. 

She’s a new mom just like me, and we’re both learning to navigate life and business with little babes on our hips. This episode is a mama to mama chat, about this new season we’re in, what it looks like for our businesses, and how we’re navigating the changes to our worlds. 

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The thought of doing THIS when I was just starting out made me woozy. 

Why is it so scary to hand off a piece of your business to someone else? When you're the one running the show, it can feel impossible to hand over even a little bit of the reigns.

It could be a time thing (who has the TIME to hire and train someone?) or it could be a trust thing… Like who could actually do the thing just as good as you?

I get it because I've felt ALL of these emotions. I was gripping onto my business with white knuckles to the point where I just felt straight up fatigued, but at least I was handling it all myself, right? …Wrong. 

This episode will help you identify if you’re ready to outsource and walk you through how to start outsourcing in a way that doesn’t scare you. In fact, it might actually bring you a great deal of happiness. 

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ARE YOU INTELLIGENT? READ ON. 

Feelings and Emotions? What’s the big diff?

We use the terms interchangeably but understanding the difference between the two, and knowing how our emotions impact our lives, inform our decisions, and lead our success, isn’t innate knowledge we’re born with…we’ve gotta learn.

What is emotional intelligence? Can it be measured? Should it be measured? And if it’s measured, what can we do with that metric? All of these questions, plus a whole bunch more… I’m so thrilled to welcome Tieko Nejon. 

She is a sociologist, educator, and certified emotional intelligence practitioner and she is here to educate you, and me, in emotional intelligence. It’s a topic I’ve never tackled on the show before, so I am so eager to take notes right alongside you.

Press play right now.

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From idea to course in 7 DAYS. Yup, it’s possible. 

You might be thinking, "Oh, she has a huge team of people to help her," or "She's already made a bunch of courses so she's way ahead of me." 

Yes, I have created courses before, and I did have help from ONE team member, but this is a feat that is totally reachable and doable for you to achieve, too, even if you don't have a team or experience creating courses.

In this episode, I’m peeling back the curtain on The Podcast Lab creation and launch process. This is how we strategically created, recorded, laid out, reverse engineered, and launched an incredible course faster than any others I've done.

You could be just 7 days away from your first course. Are you feelin’ as giddy as I am about this?

Press play right now.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/createcourse/ 

What’s the best way to start something that seems a bit too overwhelming? Break. It. Down. 

That’s what Amy and I are doing in this episode, Part 2 of a two part series that will help you, once and for all, know you’re ready to create a course and point you to the starting line to make your first course come to life.

If you haven’t listened to Part 1 of this series with Amy Porterfield, go listen to 290: Tackling Your Course Creation Objections with Amy Porterfield because it is absolutely KEY to making some real change and conquering the most challenging mindset blocks if you’re considering creating a digital course.

For Part 2, Amy and I are walking through the idea of a MINI digital course. AKA the perfect way to dip your toe into the pool and get a feel for the water before going full swan-dive into the deep end. Press play right now.

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YOU ARE READY for a digital course. Don’t believe me? I’m bringing in the mentor that started it all for ME to prove to YOU that a digital course is totally in your wheelhouse.

Amy Porterfield is back by popular demand for a two-part interview breaking down the thing she does best: Digital Courses. 

Is a digital course on your heart but you’re not even sure if you’re ready for it? Maybe you’re new to the idea altogether… Maybe you’ve never taken a full step back to look at your own genius to consider, “Hey, maybe I could do that, too.”

I know that mindset, I know that feeling of curiosity and fear. 

Before I even launched my email list, my inner dialog probably sounded a lot like yours. It all can feel confusing but you know who walked me through it? Amy Porterfield. And in this episode, part one of two, we will help you discover all the reasons why you’re ready for a digital course.

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GOAL DIGGER SHOWNOTES:https://jennakutcherblog.com/amy-porterfield-dca-1/ 

The FIRST online course I ever paid for back in 2015 and the crazy thing that happened next… ya ready?

Before all of *this* I was just a wedding photographer, trading time for money, being a weekend warrior, with hardly anyone on my email list trying to figure out how to be happy, how to create a business that could run while I rested, and how to be successful working for myself in my PJs.

And then I threw my credit card at the course after sitting in on a webinar and I committed myself fully to the program. Now, I’m really proud of the fact that I’m one of the success stories... my business flourished because of this mentor’s teachings, and we’re now we’re great pals to boot. 

In today’s episode, I’ll walk you through how one course changed things for me and how I approach taking online courses so I get results every single time. I’ll share how I went from an eager student starting at the bottom to one of the greatest success stories of all time for a mentor who turned into a dear friend. Press play right now.

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What’s that three word phrase that kicks off a race? READY? Set. GO!

It makes a few assumptions: That you have to be READY before you can set yourself up to GO. It might make sense for a foot-race, but otherwise, it’s totally wrong.

If we all waited for when we were ready to go anywhere or do anything, we’d never begin. You need to start before you are ready. That’s what Marie Forleo did.

Chances are if you’re in the online business space, you’ve heard of B-School and it’s incredible creator, Marie Forleo. Over 50,000 students have learned effective online marketing strategies from Marie’s B-School, and thousands more tune into her online series Marie TV for training in business, mindset, and more. 

There are SO many topics I could dive into with Marie, but I wanted to hit a big one that shows up again and again for dreamers waiting for the right moment to make things happen. We’re talking about how to start before you are ready, and how to even figure out WHAT you should start. 

This conversation is anything but the same goal setting fluff and tired motivational quotes -- Marie and I walk through actionable steps to place you at the starting line, poised to make your big dream happen, once and for all. Press play right now. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marieforleo/ 

Raise your hand if you love selling. Anyone? Anyone? No? I see way more people with their hands way down. I get it. We’ve all been sold to in a way that feels sleazy, pushy, and manipulative and we don’t want to be those people. 

As consumers we’re naturally inclined to be skeptical of whatever product or service is being peddled. That mindset block transferred over to me as an entrepreneur, and it took some careful undoing to finally realize that I can sell differently. And you can, too.

This episode will work to retool your own mental blocks around selling. I will walk through the actual steps you can take in your business to sell with authenticity and realness, rather than feeling like you're bothering your people or, worse, losing members of your audience simply because you're selling the things you believe in.

Ready to sell with confidence and really move the needle in your biz? PRESS PLAY. 

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/howtosell/ 

BAD ADVICE: Don’t even THINK about launching until you have [insert arbitrary number here] subscribers on your email list.

GREAT ADVICE: There is no minimum number. You can have a successful launch with a small list. You just need a strategy. Tarzan Kay is here to help.

She argues that you don’t need a BIG email list, you need a mindset shift and a new approach that will turn your list, at any size, into a money-maker. It’s not a one-and-done process, but a launch of any kind is the most crucial phase of the whole process and believe me, it’s worth the mental energy and effort you’ll put into it. 

Tarzan Kay has worked with Amy Porterfield, Marie Forleo, and so many other massive names in the online space… And she’s here for YOU. If you’re feeling burned out from creating your offer and need some guidance on how to launch it successfully with your small but mighty list, don’t wait to press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tarzan/ 

Relationship Status: It’s Complicated

I’m talking about my relationship with money. Ever wonder how the heck you find stability as an entrepreneur when it comes to getting paid? Yeah, no one ever taught you that, right?

My complicated relationship with money is still evolving, but as I figure it all out, I want to continue to dialog on the podcast about getting paid as an entrepreneur. 

In this episode, I’m diving into how your values guide your salary strategy, what different pay structures look like in the business owner world, and what steps you can take right now to make the most of the income you’re pulling with your business. Press play.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/paycheck/  

What does she have that I don’t have? You ever ask yourself that while scrolling your Instagram feed? Raise your hand if you’ve ever compared yourself to someone you saw on social media! Hi, I see you there.

Comparison wears us down and stomps on our gifts as if we bring absolutely nothing worthy to the table. You might be tempted to chuck your phone right out the nearest window (trust me, I’ve been there) but hold up. Not until you press play on this episode. 

You can redirect that instinct to compare and rewrite your inner dialog that starts up as you scroll your perfectly curated feed. Arielle Estoria is on the show to help us STOP our comparison fatigue and guide us to a healthier relationship with social media. She is one of my most favorite people to follow on this little app, for all the light and warmth and REALNESS she brings to those squares. 

If you’ve ever felt less-than thanks to social media, press play right now.

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Are you lonely? Making and maintaining friendships as an adult can be HARD.

My friends aren't just a group of ladies to grab a glass of wine and gossip with -- these women are the people who know my soul, want to hear about my heartaches, and ignite some of the deepest belly laughter and go-get-em inspiration ever.

But finding friends, building these life-giving relationships that fill me up instead of wearing me down? THAT IS HARD. Making friends as an adult is not easy. Can you relate?

If you've been feeling like there's a hole in your relationships and like you need a friend, this is for you. We’re talking about making new friends, sustaining old ones, and all the reasons why your circle matters.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lonely/ 

You can DECIDE to be rich. Don’t believe me? That’s what our highly requested guest on this episode did.

You’ve asked and we finally got her! Jen Sincero was tired of being broke. So one day she just decided to get rich. Now, it’s not *that* simple. But it did start with that “badass” decision, and what came next was a massive mindset shift that lead her to not only reaching her financial goals, but landing her You Are a Badass Books on the New York Times Bestsellers List. 

Can positive affirmations really help when it comes to upping your cash flow? In what ways do we need to think DIFFERENTLY about the money we could potentially make? And can you be a Badass at making money?

Press play. Jen Sincero is answering those questions and more. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jensincero/ 

GUESS: 58% of humans do THIS first thing in the morning.

If you’re one of the 42-percent who probably use the bathroom first thing, good for you. Because the majority of the population is laying in bed, holding it, while they CHECK THEIR EMAIL. People want to see what they missed and email is a direct tie to whatever they’ve got going on in their world.

Email marketing is my favorite topic, and I want you to appreciate the possibilities your list holds. This isn’t a list-building lecture though… I’ll teach you how to write copy that will make your subscribers know, like and trust you. 

By the end of it, you’ll learn my secret formulas to writing catchy subject lines and captivating copy your people will actually read. 

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/engage/ 

If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them.

Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginous artisan that touches her products, are beautifully communicated to the customer, creating a strong connection that have turned her pieces into cherished works of art. 

She stays true to her “why” and the mission to provide reliable and sustainable income opportunities for the artisans that help create her products, all while building a for-profit business with a heart. This episode is rich with clear, actionable advice for purpose-driven product-based businesses. 

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alihynek/ 

Are you cut out for this? Could truly be successful doing what you love? 

I approach my business, and this podcast with an abundance mindset -- there’s enough to go around for me and for you. And there’s one thing I know for sure: It doesn’t matter if I give you every step laid out in an easy to follow roadmap… Because there are a few key factors that come from deep inside us, things you already possess as an individual that will determine if you’ll be successful. 

Today I’m walking you through five things that will determine if you’ll be successful… The five intrinsic factors that will lead you to reaching that big God dream on your heart. 

Use this episode as a gut check: Am I in this for real? We’re talking alllll about success today. All external factors aside, will you be successful?

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/successful/ 

Composing the perfect pitch is an art. 

You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action. 

Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day as the Co-Founder and CEO of the product launch platform called The Grommet. Do products like FitBit, OtterBox, SodaStream, and S’well sound familiar? Jules and the discovery team at The Grommet have helped make those a household name. 

With her experience, you know she’s seen some awesome pitches, and some not-so-awesome. Jules is here to share her advice for a great pitch, especially when it comes to the product world, but also how her advice applies across the board. We also chat about innovation and standing out in a crowded market.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goodpitch/ 

Imposter syndrome is feeling out of place in the scenes you’ve dreamed up for yourself. It’s reaching that big goal and looking around thinking, “I don’t belong here, someone is going to call me out, I’m not supposed to be here.” 

Imposter syndrome plagues even the most accomplished, successful people because it has nothing to do with our qualifications or experience. Imposter syndrome attacks your confidence and changes your inner dialog, and it can impact your productivity, big time. 

Imposter Syndrome is psychological, and I’m not a psychologist… However, I muscled through the feelings of “not good enough” and “who do I think I am?” so I want to share with you my own personal experiences, how I tackled my own imposter syndrome, and mix that with careful research from some trusted sources. 

I want you to have the tools you need to push away that nagging self-doubt and do the big things you were born to do. At the very least, this will be a jumping off point for you to recognize your Imposter Syndrome and begin working through it to claim your title and place in the world with pride.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/impostersyndrome/ 

There are riches in the niches. Have you heard that before? 

It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market. 

Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category.

Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years.

Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy.

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/etsysecrets/ 

No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert. 

Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve got you. This episode is your guide! 

I am sharing my 5 secrets to getting happy clients in a service based business and how you can create a system to ensure client satisfaction. I want to help you avoid those sleepless nights thinking about your client base and the emails that make your stomach totally drop. 

Some clients just aren’t the right fit — and that’s okay. But with these secrets I know you can make your dream customers feel worthy and valued, and LOVE working with you.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/happyclients/ 

My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control. 

I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day.

You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list. 

When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal.

Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session!

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GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailcoaching/