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The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding

How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best-kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!) With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way. What do you say? Are you in? Because we believe that work doesn’t have to feel like work. For daily business tips, inspiration, and free resources: INSTAGRAM: @goaldiggerpodcast FACEBOOK: “Goal Digger Podcast Insiders” SHOW NOTES: www.goaldiggerpodcast.com
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The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding
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Now displaying: May, 2018
May 30, 2018

Let Me Give It To Ya Straight:

  • Did you know 30% of our brains are taken up by neurons devoted to visual processing as compared to 8% devoted to touch and only 3% devoted to hearing.
  • People have the ability to process visual information 60,000x faster than text information!

  • 63% of social media is made up of images AND photos on Facebook get 53% more likes than the average post.

  • You have 8 seconds to make an impression and get someone’s attention before they click to something else. That’s shorter than the attention span of a goldfish.

Alright, did I get your attention? Long story short: visuals matter. And today I’m going to walk you through ways that you can share stories through the images, fonts, colors, and styles you are sharing online. I get it, we all know that stories matter but maybe we’re struggling with how to share stories through the images we’re trying to make all "Instagram worthy."

This episode is to show you that visuals of your brand go FAR beyond being aesthetically pleasing or "pretty"- they can truly make you brand and personality memorable, professional, ... and most importantly, move your bottom line.

Ready to post with purpose? Thought so!

May 28, 2018

Looking to start a business and have no idea where to start?!

Goal Diggers, today we are chatting to the brains behind an Instagram account that we have ALL probably followed and swooned over at one point or another. Stacy Stahl is the founder and brains behind HowHeAsked.com – the digital destination for all things marriage proposal. With hundreds of thousands of love-obsessed readers and more than a half a million Instagram followers, How He Asked provides a platform for couples to share their engagement stories. As if growing a mega-successful blog and brand isn’t awesome enough, Stacy is a FORCE. The way she talks is captivating and tangible, and today she is walking you through 1) How to start (and monetize!) a blog 2) Where to invest money in your business and 3) How to priotize your next step and day-to-day activities. Today, Stacy is going to tell us the details of growing a huge Instagram following, what it was like starting a business at a young age, and knowing when to move on with your career! This Episode is full of SO MUCH goodness, and I can’t wait for you all to hear from the wonderful Stacy!

(Like, seriously. Grab a notebook and a pen- you're going to need it!)

BLOG: http://jennakutcherblog.com/stacy

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

FACEBOOK GROUP: https://www.facebook.com/groups/goaldiggerpodcast/

 

May 23, 2018

This title says it all— in ONE month I doubled my Instagram growth. And today I am going to tell you the HOW. The methods will surprise you, the outcomes will shock you, and you’ll find out how you can implement this strategy starting TODAY. You ready, goal diggers? It’s time to share my secrets and I’m holding nothing back!

SHOWNOTES: http://jennakutcherblog.com/instagram-growth

INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

 

May 21, 2018

It’s the most important relationship of all, yet it’s the one that most of us don’t even think about, let alone spend time and effort on improving it...Know what it is? Yep, you guessed it—our relationship with ourselves. Strengthening your sense of love and respect for yourself is the key to experiencing true fulfillment and living your best life.

Some people think that learning to love yourself is as simple as taking some bubble baths and getting an occasional mani-pedi. But as Our guest, Melissa Ambrosini, will show you today, it goes SO much deeper than that—

Melissa Ambrosini is the bestselling author of Mastering Your Mean Girl and Open Wide, host of the number one podcast The Melissa Ambrosini Show, a speaker and self-love teacher. Melissa teaches women how to unlock their full potential, master their inner Mean Girl, smash through limiting beliefs, and ditch the self-doubt so that they can start living the life of their dreams. Named a 'self-help guru' by Elle Magazine her mission is to inspire women to create a heart-centred life one that’s wildly wealthy, fabulously healthy and bursting with love.

I firmly believe that you need to trust yourself wholeheartedly while chasing your dreams. If you can’t “bet on yourself”, how can you expect others to? However, it is NOT always easy to feel confident, capable, whole…. But Goal Diggers, YOU. ARE. ENOUGH. And today, we’re going to teach you how to harness confidence and live your best life!

http://jennakutcherblog.com/melissa

https://www.instagram.com/goaldiggerpodcast/

 

May 16, 2018

If I had a dollar for every time I got the question “Where do I find a Caitlyn or Kate or Danielle”, I’d be permanently retired on a beach in Hawaii. Having just taken 6 weeks off while these ladies ran my business for me, I can wholeheartedly say that investing in my team was one of the best decisions I’ve ever made and is at the top of my list in terms of priorities again for this year.

After reading all the questions you guys asked in last week's episode "Ask Jenna Anything About Hiring A Team" I thought I would make a tangible, step-by-step guide in what to look for, how to hire, and the logistics of growing a team.

So, today I want to share to those of you thinking about adding to your team this year, how to identify what role would fit your business best, pick the best person and then what you can do to prepare to hand things over for a smooth transition. And before you think this might not be for you and leave me in this episode, let me challenge you to say that even starting small will make a huge impact and I believe anyone in business can benefit from what I’m going to share today.

May 14, 2018

Hey Goal Diggers, today we are diving into a topic that I have never talked about on Goal Digger before…. Balancing both your motherhood and entrepreneurial roles. It’s no secret that these two roles can get chaotic, but there IS a way to do both, and I couldn’t think of anyone better to talk with than Johnna Holmgren of Fox Meets Bear!

 Johnna seems to have the magic secret to balancing ALL THE THINGS.

She is a mother, creative, and author of the cookbook titled, 'Tales from a Forager’s Kitchen’. 
She lives in the woods of Minnesota with her husband and her three girls where they spend as much time as they can outdoors hiking and foraging, cooking and baking, homeschooling and peaceful parenting. (And cleaning up way too many messes from their two dogs, two cats, and a small flock of ducks and chicks!)

It’s safe to say this woman capitalized and evolved both of these roles and intertwined both her motherly side and business side into a really beautiful partnership., and I am so excited to talk to her about how to transition with your career when you have children.

What an episode, what a topic, what a woman. Johnna reminds us that is okay to be fully human-- striving in our careers and also pausing (and melting!) around our children. If I've learned anything in this episode it's that each of our journeys look different, but we just have to tune in to our instincts and do our best, every day.

May 9, 2018

Hey Goal Diggers! Another “Ask Jenna Anything” Episode! I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (if you’re not hanging out there, you’re totally missing out!)

I was absolutely floored by the amount of responses I got from you guys, and I decided to group them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details.

Many of you know my story-- a burnt out photographer, blogger, businesswoman juggling (and struggling) with all the balls in the air. BUT finally, I reached a breaking point, took a leap, and outsourced one job… then two.. Then hired a full-time member… and another… It’s been a whirlwind, but the BEST decision I’ve ever made, and today we are covering all the behind the scenes magic of how you can hire your own dream team! Let’s get started!

TUNE IN TO HEAR THE JUICY ANSWERS TO ALL OF THESE QUESTIONS!

(Is your name mentioned on air?!)

Okay, first things first… so many of you asked! So here is a quick RUN DOWN OF TEAM JK What does your current team like? What are their roles? Are they full-time part time? Is YOUR team in person or all online? Caitlyn, Kate, Danielle, Kerry, Steph, Ashlyn, Rebecca, Alex (?)

Morgan K: Jenna! I need help with the struggle of taking my personal brand to hiring. I own a fitness studio, named as me and had so much growth this year. I wonder how to prepare clients I engage with face to face each day that someone else will soon be in front of them too!

Marie W: What I’m currently needing help with is HOW do you go about hiring your first employee? Where do you look? What do you look for? I really need someone to help manage my day to day tasks but I’m terrified of hiring someone who isn’t a good fit

Meagan J: How do you divide responsibilities during a project? And about communication, I know you communicate via slack, but being that your team members are mostly contractors and set their own schedules, are your communications ever lost in translation when someone isn't logged in?

Another from Megan J (above): How do you set expectations when taking on a new team member?

Megan J (again! Love it!): Do you find it difficult to work remotely with your team at times?

Alyssa C: How do you budget for hourly workers? Are they paid a "set" number of hours per week? I loved your episode on hiring your team, but want to hear more about the hourly worker piece, especially with everyone working remotely.

Rebecca T: What is the best way to hire/create a great brand ambassador?

Molly G: How do you, Jenna Kutcher yourself, make time to reach out and offer guidance to everyone, given the huge volume of photographers and fans you have? How do you keep it personal and meaningful? What keeps you from delegating most of this to your support team?

Melissa (Instagram) Have y'all set up a Trello board or anything like that to communicate deadline, ideas, etc?

Blue salad (on Instagram) : How do you handle management of your company with employees and keeping your brand consistent?

Aida G: Hey Jenna, I would love to know how you handle all the projects that you have going on without being overwhelmed (I know you have people working for you - but, you also need to keep track of what they are doing - right?). I just want to learn how I can juggle different projects in the most efficient way. Thanks for all your amazing content:

Corinna-marie (Instagram) Hi Jenna!! My question is is in regards to your amazing team. How did you find them and what is your advice for someone who wants to be on a team like yours! Where can you find those opportunities and how can you best position yourself as a candidate to become a boss babe's employee?

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And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. I want to see your name in those groups!

May 7, 2018

Goal Diggers, this episode has the potential to completely change your business… Seriously. Our guest today,Christina Scalera, is the legal attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches... Christina is a creative as well and soon realized that she could blend her two interests (creativity and law) into a business that brought the benefit of her legal training to help her fellow creatives.

It became clear that my fellow creatives needed legal help-- there wasn’t anything or anyone out there to help them. On the one hand, other legal sites provided contract templates that were too generic and disconnected from the pulse of the creative industry. On the other, hiring an attorney is a difficult process-- you don’t know who is good and who isn’t, and even if you found the cheapest attorney out there, hiring someone to draft your business contracts is an expensive endeavour.

And today we are lucky enough to hear everything you need to know about using contracts in your business …. In this episode, Christina will flip the script on what you think you know about contracts and show you how they're a relationship-building and money-making tool.

May 2, 2018

CONTENT CREATION, CONTENT CREATION, CONTENT CREATION! Those 2 words can send chills up a creative entrepreneurs spine. Form blog posts, social media captions, email opt-ins, facebook posts, you name it-- you've got to create it!

BUT If you’ve been around here for awhile, you’ve probably heard me say this - but it’s worth repeating: there is literally no one stalking your business, refreshing your newsfeed or seeing everything you put out into the world the first time. Ok, maybe your mom reads every word - but that’s probably it. Between social media algorithms, busy lives and just an overload of information - I can guarantee most of your audience is missing your great information. Did you know that only 6% of your audience is even seeing what you’re sharing!

Further, we’re hopefully growing our followings and so new audiences are joining your tribe every day - have they seen the great content that you put out and worked hard on? NO.

Let’s not reinvent the wheel and instead, get more mileage out of what already exists rather than feeling the pressure to create something new all of the time. When it comes to content creation, overwhelm probably isn’t too far behind! So today I’m going to walk you through the lifecycle of my content in the hopes that it inspires you (and saves you a boat load of time in the creation process.)

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