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The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding

How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best-kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!) With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way. What do you say? Are you in? Because we believe that work doesn’t have to feel like work. For daily business tips, inspiration, and free resources: INSTAGRAM: @goaldiggerpodcast FACEBOOK: “Goal Digger Podcast Insiders” SHOW NOTES: www.goaldiggerpodcast.com
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The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding
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Now displaying: April, 2018
Apr 30, 2018

It’s awkward, it’s confusing, and it’s often discouraging. What am I talking about? GETTING SPONSORSHIPS. Yup, we’re going there. What do you do when you need funding for an event or business venture? Who do you call? What do you even say? Well, For serial entrepreneur Brandice Daniel, “no” is not the end of the negotiations, it’s only the beginning...

Today, as CEO of Harlem’s Fashion Row and co-founder of the Great Girlfriends podcast, Brandice brings that same passion and determination to her businesses as she strives each day to connect people to their own passions and purpose. Brandice has secured over $2 million dollars for events. She has been featured in NY Times, Forbes, Washington Post, Teen Vogue, NY Cut and more.

Harlem Fashion Row has partnered with Verizon, Prudential, Pandora Jewelry, Target, Smartwater, Covergirl, Nissan, Macy’s, and more, and today, Brandice is going to teach us how we can secure sponsorships of our own!

Apr 25, 2018

Alright, Goal Diggers, let’s talk about something that usually is pretty hush-hush in the #girlboss world…. navigating marriage as a powerful business woman. One of the things that makes me laugh (and frankly makes me a little angry) is when I tell people what I do and they immediately follow up their question with a “What does your husband do?” It’s easy to feel like people treat my job like it’s a hobby and that’s partially my fault because I struggle at sharing the scale of my business but when it comes down to relationship roles, I want to share a few of things we’ve learned as my business has grown from non-existent to a 7-figure empire in the span of our marriage.

It can be difficult to be a woman that is striving for more in her career:

  • Goes against traditional gender roles
  • People question your priorities
  • It’s easy to feel like a workaholic compared to peers

Marriage as a #girlboss can look a little different than the storybook we’ve been told, but that doesn’t mean there’s anything wrong with it! I love the quote, “Be the CEO your parents hoped you would marry!” Ummm, can we get an amen?

In fact, there is so much that can be RIGHT about it… fulfilling relationships, successful careers, comfortable incomes, driven mindsets. But it DOES require a little work, and today I am going to tell you how to make the most of your marriage as a strong, independent, MARRIED woman!

Apr 23, 2018

Giddy up, Goal Diggers, because today we are digging into Writing a Book 101 with the incredible author and girl boss, Rachel Hollis! Rachel is the host of Dais podcast, and she was such a joy to interview. This rockstart woman is a best-selling author, tv personality, public speaker, CEO, and mother of four. As if that wasn’t enough, Rachel was named by Inc. Magazine as one of the "Top 30 Entrepreneurs under 30” and she is deeply passionate about women in business.

In addition to an online reach in the millions, Rachel has written several books from cookbooks and fiction series all the way to her most recent “Girl, Wash Your Face”. and has one of the most impressive book launch processes I’ve ever seen, and today she is peeling back the curtain and letting us see how the magic happens! If you have ever asked "how to write a book, "how to self publish a book" or "how to get a book published" Rachel walks through each option with tangible advice. From creativity to finances, we are talking about it ALL! If writing has always been on your bucket list, but you don't even know where to start, you are in the right place!

Apr 18, 2018

Have you wondered "Should I join a mastermind?" "Should I lead a mastermind", or the most common, "What is a mastermind?!"

...You're in the right place.

This year started with a bang as I hosted my first retreat with the Jenna Kutcher Mastermind group. 25 incredible women from all over the country (and Canada) gathered together in Waco, Texas where we spent 3 days diving into their lives, digging into their businesses, and helping them establish the dreams and set the goals they will achieve over the next year.

Throughout the year we will meet up in person 3 times at different locations where we will come together, troubleshoot things in our businesses, learn new techniques and strategies, and commune as a whole. Hosting a mastermind is probably the BEST thing I’ve ever done as an entrepreneur and I am so thankful that I get to lead these women through their best year yet. I’ve talked about why I don’t offer one-on-one coaching in an episode on the show and so today I want to break down the 5 big lessons I learned from leading a mastermind and share a little about our experience.

If you want to gain knowledge in fostering community, building your business, creating meaningful connections, and taking your business to the next level, you're in the right place!

Apr 16, 2018

I was introduced to the amazing Lindsey in my Photo Lab course, and have watched Lindsey's photography business FLOURISH in the past few years.

She gives us her top tips for relocating as a small business owner, targeting your dream client, how to get paid for your passion, starting a small business, marketing yourself in a way that gets your hired, and why investing in education is a must-do.

Today she is going to tell us how she developed her niche of photographing adventurous couples in Hawaii, why she decided to invest in her future, and what she has learned being the girl boss behind an ever-growing photography business!

THIS EPISODE IS FOR YOU IF....

If you and your small business could be relocating soon, you NEED to listen to Lindsey's tactics at ensuring you don't just survive, but THRIVE.

You are taking any work that comes your way and not targeting your dream clients. Tune in to hear how Lindsey created sustainable work from a niche-specific business.

If you want to ensure your dream client sees you, hears you, (and hires you!)

If you are debating if investing in education is worth it....

Like I mentioned above, The Photo Lab is what originally introduced Lindsey and me. That's right-- she went from a follower, to a student, to my personal photographer all the way to a podcast guest! In the episode, I tell you about my first thoughts on Lindsey, and how I just knew she would run with the course. I loved chatting with Lindsey about the course in such a genuine, authentic way.

Lindsey bought it right when she was going full-time, and invested in herself fully. She had a vision for where she wanted to go, but didn't know how to get there, and decided to "bet on herself" by signing up for a course. I loved how Lindsey said a course is a "fast track ticket" because it gives you all the information up front that would've taken years to learn.

She couldn't have said it better, "When you spend the money on education and yourself-- you will get that money back. Without a doubt, if you put the work in, you will get your investment back-- and then some."

Lindsey is SUCH a bright light- as a photographer, business owner, student, and just as a WOMAN. I can't wait for you to meet this ray of sunshine, Goal Diggers!

Apr 11, 2018

Ahhhh, sweet, sweet photography. There is simply nothing better than getting behind the lens each and every day. ...

But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using photography to not only get likes but to drive your bottom line.

Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes those instagram photos. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: photography! Today I am answering YOUR most raw, real-life questions about photography. Ready to attract your dream clients, fill your calendar, and get your best photos yet?! Let's do it!

Tune in to hear me answer these questions below!

Christine D: Can I photographer make 6 figures by NOT selling educational classes and such?

Shannon R: How do you convince clients to hire your associate photogs instead of you?

Kari G: I would love to hear more about your Photography...what resources did you use when you were first learning, what tips or recommendations do you have for new photographers?

Elizabeth M: I would love to hear more background on the educational/courses side of your business... What was your first ever course? How did the launch go? Did you build up an audience via your photography business to launch to initially? :) Really just ANY advice about transitioning a business from client work to also offering education on your industry!

Starr M: I want to know more about coping with competition and copycatting. I live in a small town and notice that everyone in the creative industry copies. I live in a community of 1200 and find alot of copycatting going on with other photographers in the industry. If I put out a wood box for my clients, then so does everyone else. If I add an item to my pricelist, so do they. If I change all my wedding packages to 8 hours so do they. I have been just looking the other way, supporting them and being nice and focusing on the next thing for myself...should I keep doing this, or what?

Meredith G: know we talk a bunch about your business but i would love to get back to the genesis of it all, how photography makes you feel how you've changed as a photographer.

Ashley R: -Information about second photographers(how much to pay them, what to expect of them)?

Ashely R: -When should photographers raise their prices?

Brooke J: How did you book 25 weddings in one year? What does serving your bride and groom look like? I'm so interested in hearing more about your photography business growth. I'm currently at a place where I built up my photography business doing all kinds of shoots since 2014 but I have been working full time as a teacher. I'm feeling led to leave my job so I resigned and am now returning to photography full time but focusing on families and weddings. I would love to grow my clients and get my name out there for more weddings.

Shannon K: What freebies can different groups offer? By different groups I mean wedding planners, cake artists, florists, non wedding photography - just an idea or suggestion I get so hung up on what to give as a freebie.

Sandy S: How to book destination weddings/elopements

Mancy C: Do you suggest Styled shoots for photographers to build portfolios?! Any and all details on styled shoots appreciated!

Kari G: I would love to hear more about your Photography...what resources did you use when you were first learning, what tips or recommendations do you have for new photographers? THANK YOU for being you and sharing so much with us!!! You inspire me to keep pushing forward every day!!

Cassie Pannier I'm a wedding calligrapher/stationer, second shooter in training, and starting a wedding creative VA business... I just love the wedding industry in general, I guess. My question is geared more towards the VA side of things, but have you ever "cold-emailed" dream clients in hopes that they would book you? And as I'm sure you receive cold emails all the time... What are some examples of what has worked for you as the recipient of these emails?

goodvibesricci Will you ever have a course on how to be an amazing photographer like you! Like for beginners, your tips on how to be a productive photographer following the bride and groom around without getting in the way but also being there enough to get those intimate shots.. I know you have a course with brit + co, which I am buying Asap but something like photography on location 101 from your prospective would be amazing.

anjie_roseI would love to know what camera you started taking pictures with at first and what lens? Also how did you learn about different lenses and how to take good pictures? Cause girl yo pictures are good!

jneb225How’d you get your first paying photography gig

britneycampbell.bizI'd love some photo tips for a camera shy person. Like how you use the props, what else could work?

And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. You guys are the fire behind this podcast, and I want to hear from y-o-u!

Apr 9, 2018

Actress, singer, songwriter and entrepreneur Caitlin Crosby knows a thing or two about inspiring others. Growing up in Hollywood and in a family that lived and breathed the entertainment industry, Caitlin has been immered in “success” since early on in her life.

But she felt called to more-- helping others embrace their so-called imperfections, changing our perspective to see flaws as beautiful. Caitlin started giving and selling keys with inspiring messages like FEARLESS, BELIEVE or INSPIRE as jewelry. Her company, The Giving Keys have been sold at Nordstrom, Ron Robinson, Starbucks and over 1,400 other retail stores around the world. ...

But what happens when you “make it”? What is the hidden side of success that creates vulnerability?

Have you ever gotten everything you’ve ever wanted… and still felt a little stuck? I am so thankful for the openness of this incredible woman, and I can’t wait for you to hear her *real*, raw story.

Apr 4, 2018

All my photography Goal Diggers always ask me “how did you book 25 weddings your first year and match your salary so you could make the leap?” I get asked about this SO much and it’s a part of my story that I sometimes breeze over because I’m often on a webinar or speaking at an event and don’t have the time to really dive into it. So today, I thought I’d spill the beans once and for all!

So here are some of the strategies I used to book clients while having no experience and the secret to how the heck you find people who will pay you to do what you love and help you get the courage and the ability to make the giant leap into full-time entrepreneurship.

In this episode you'll hear:

How I set myself up for success with my side hustle

The importance of branding and social media marketing

The strategy behind booking clients

Marketing yourself in an authetnic, unforgettable way

Pricing for profit

I think sometimes people are looking for a magic quick fix easy answer for how to turn your side hustle into a full-time gig. But the truth is - you have to hustle. No idea was too small, every effort was worth pursuing and you have to work hard. That said, along with the hard work there are some fool-proof strategies that I shared in this episode to ensure you are seen, heard, and HIRED.

Apr 2, 2018

I know, I know-- you've heard it before, but Goal Diggers, meditation could be the secret to unlocking your potential. No matter where you are on your meditation journey-- whether you consider it "woo woo" or are already incorporating it, this session with Leah Weiss, PhD. is for you. Leah is an expert on meditation and mindfulness and today she is sharing all the meditation tips with you.

On this podcast episode I start the conversation about why meditation and mindfulness are essential for living your best life.

By the end of the episode you’ll know:

What mindfulness truly is

Where and how to incorporate meditation into your routine (for just 1 minute a day!)

How mindfulness impacts your career path, employees, and work ethic

Why mindfulness is crucial for success

Plus, I’m lifting the curtain to show you my personal journey with meditation, mindfulness, and yoga. This is where Leah will teach you how to slow down, be present, and life your best life.

------

GUEST BIO:

Leah Weiss, PhD. is a Stanford Business School professor, corporate consultant (LinkedIn, Google, The Omidyar Group), author (HarperCollins), and public speaker (TEDx, Intuit, Google, LinkedIn, Kaiser Permanente, YPO). Leah is an expert in corporate mindfulness, compassion, and purpose.

Leah also writes (as a columnist) for Psychology Today, the Huffington Post, and the Harvard Business Review. She is regularly called upon to voice her opinion on the topic of mindfulness in the workplace by journalists from a variety of business publications.

Her upcoming book, How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind (March 2018) focuses on how anyone can find purpose in any line of work.

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