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The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding

Jenna Kutcher hosts the live-workshop style business podcast for creative girl bosses, so you can train from the experts how to dig in, do the work, and tackle your biggest goals along the way. Jenna interviews industry leaders on topics including: social media strategy, launching your next big idea, online marketing made easy, where to invest in your business, and how to grow your dreams into a profitable, sustainable, authentic business. The Goal Digger Podcast includes inspired conversations with: Katelyn James, Natalie Franke of The Rising Tide Society, Melyssa Griffin, Jess Lively, Nikki Elledge Brown, Lara Casey, Desiree Hartsock and more...
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The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding
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Feb 23, 2018

With recent changes in the newsfeed, it’s important to pivot, be resilient and adaptable and figure out a game plan for rocking social well. Recently Facebook announced that the algorithm would be changing again. The algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family. What does this mean? We have to be social on social media and today let’s rock through 5 ways to put the social back in social media! From Facebook groups to going "LIVE" all the way to creating true relationships, we are covering it all!

If you're ready to put the social back into social media and to really boost that engagement not just for yourself but the people you love to follow!

It's time to put some intention behind how you’re showing up online to make the biggest impact and to really implement true strategy into the hours you’re spending on your apps each day!

Feb 21, 2018

Ahhhh, sweet, sweet social media. There is simply nothing better than FREE advertising and outreach, and social media strategy allows you to do that each and every day.

...But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using social media to not only get likes but to drive your bottom line.

Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes of those little apps. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: social media! Today I am answering YOUR most raw, real-life questions about social media. Ready to get social? Let's do it!

Tune in to hear me answer these questions below!

Jess W: I'd like to know your posting social media workflow with multiple projects facing close deadlines. I'm drowning!

Stephanie M: what do you do to prep yourself for doing live videos? I hate being on video, but I know FB live and Instagram stories are a great way to connect with your followers.

Amanda P: Also, I'd love to hear more about your travels. That topic has kid of lost its light in your message, but I'd be interested in what/how you pack, and what you do and see!

Kate S (Instagram): I have such a hard time sharing who I actually *am* instead of pictures of my work? I know I need to, but I struggle... Advice on this?

Lauren L: I could listen to you talk about content creation all day long! I know you already have some episodes that cover this, but it doesn't sound to the rest of us repetitive to keep hearing about it

Fuel Goodness (Instagram): would love to know how you’ve grown your social media accounts

Fuel Goodness also asked: would love to know how you leverage your social media to get (paid) sponsorships?

Danielle asks: What do you think is your secret superpower that made people resonate with you? Oh goodness, I mean, naps are my true superpower but I think the ability to show that I'm not perfect in a way that encourages other people to "come as they are" into life, online, and definitely on Instagram. It's about revealing the "imperfections" without making it feel heavy or messy for others but instead it being a gentle reminder that they aren't alone.

Rachael says: I know you say your main focus is on growing your email list, can you explain why it’s still important to grow your social media following and why you still believe in the power of things like Instagram in your biz?

Lauren Nicole: Yesterday, I was listening to your podcast about growing a community on social media but I keep coming back to the same question. It all sounds great if I were selling a service, but I am *trying* to grow a brand/company and am not selling a service but a product? How do you put yourself in your business, make it feel personal, but not have it look "an artist that makes things".

Courtney K (Instagram): what are your thoughts on sponsored content? how do you navigate it? Episode 103

Courtney K Also Asked: how do you maintain authenticity while following sponsored post rules and not being like #sponsored 24/7?

And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. You guys are the fire behind this podcast, and I want to hear from y-o-u!

Feb 19, 2018

You may know Angela Lanter from her amazing blog and brand, Hello Gorgeous. This irreplaceable company is filled with fashion, beauty & lifestyle tips, while helping women feel and look her best inside and out.

And that's not where the magic stops, Angela has been making huge waves in the Youtube world. It doesn't take long to see that her Youtube channel is INSANELY good, which is exactly why I asked her to come on the show! In this episode, this Youtube expert provides real life tips and tricks in the most authentic, helplful way.Youtube is an area that I personally have not experimented with so I wanted to bring in someone that I consider to be an EXPERT. If you have been wondering about youtube, going "live" on Instagram or Facebook, or just business-focused video in general, this episode could not be more perfect for you. In today's new release, we discuss everything from video content creation, sponsorships, time commitment, behind the scenes secrets, and truly so much more. With 175,000 subscribers and growing by the minute, welcome the beautiful, brilliant, blogger and youtube star, Angela Lanter!

Feb 16, 2018

Let’s call it like it is: working from home sounds WAY more glamorous than it really is... and if we are being completely honest, there are some challenges that come along with the "work from home" lifestyle.

I remember the first week I worked from home. I’m pretty sure I didn’t get out of bed, had Grey’s Anatomy on 24/7 and even brought breakfast into bed and ate on a little tray…. Yeah, that didn’t last long because I realized in order to be successful, I actually had to WORK from home. In fact, if you work from home often, you know how hard it can be to peel away from the life stuff happening in the house and dig into powerful, meaningful work. If you're looking for productivity hacks, motivation tips, and tactics that'll help you improve your life in general, look no more! Let’s talk about how you can be more productive working where you live and living where you work. You ready?

Feb 14, 2018

Wow, hitting “publish” on these episodes always make me feel a little nervous (...and so stinkin’ vulnerable). But I think the internet needs more real, more raw, and I’m going to do my best to fill that void.

TODAY’S NEW EPISODE: “10 Things I’m Afraid To Tell You…”

From our fertility journey, my finances, (um, my hygiene habits), one of the hardest parts of our marriage, andddd…. One last one that I’m actually kind of afraid to type in a caption.

I feel like it’s time again to reach out and talk about some of the behind the scenes things that are happening in my life that I haven’t really put out into the world: for fear, because of insecurity, or just because they were too close to my heart so share on such a public forum… until now.

Feb 12, 2018

Marie Wold is a force to be reckoned with. At the young age of 23, she has created a loyal following, graduated college, and has crafted an irreplaceable brand in the saturated fitness market. She has brains, heart, and is one of the most business savvy ladies I know.

On this episode we chat everything from:
-Sticking out in a saturated industry,
-The vulnerability involved in living a public life,
-Creating a business with purpose,
-How to pivot in your work -Social media marketing tactics,
-And setting ambitious goals.

Safe to say, we covered it ALL. This woman is about to rock your world. Tune in to find out how Marie is writing her own rulebook, harnessing what makes her unique, and building a LONG-LASTING social media empire. You can't miss this one, Goal Diggers!

Feb 9, 2018

It’s time for a Friday 5 and today I’m sharing the 5 apps that I can’t live without - I know, I know, sounds dramatic but maybe you’re curious on what my go-tos are when it comes to my trusty iPhone and maybe some of the tools I’m using each day could help simplify your life! Let’s break it on down on what apps I can’t live without...

From social media strategy to workforce productivity all the way to meditation, these apps are absolutely crucial to my day to day life.

Alright folks, another short little show with big impact! Time to rock your phone with intention, ya ready?

PSST: Did I miss any great apps? Head over to @goaldiggerpodcast and let me know what I need to download next!

Feb 7, 2018

When I wrote down goals for this podcast before I had recorded a single episode, she was at the top of my list for hopes on who to interview. It’s no secret that Joanna Gaines is my spirit animal, after watching her for years, she’s become a woman of inspiration in my life.

You might know her as the queen of shiplap, the wife of Chip, the mom of four littles, and the mastermind behind Magnolia. Beyond just being an HGTV goddess, I’ve watched and learned so much from Joanna Gaines and since my biggest goal when starting this whole show was to have her come on the podcast, I figured I’d record an episode about what she’s taught me over the years just from watching her navigate the growth their business has seen.

We are covering all the Joanna Gaines basics: being so authentically yourself, navigating living a “public” life with grace, chasing your faith, becoming a branding guru, and .... (any guesses on that 5th one?!)

Beyond the shiplap and perfectly styled kitchens, I’ve been watching a woman who is changing lives through her ability to create connections while still maintaining what’s most important to her and through listening to the calls she is getting as her empire continues to grow and expand. I think we should all tag Joanna on Instagram and get her attention, because I’d love to hear her own take on her journey and what it’s looked like as they’ve navigated each season in the public eye!

What do you say, Goal Diggers? Cheers to THE lady, Joanna Gaines!

Feb 5, 2018

Wow. This episode, y’all.

Talk about vulnerability and hard conversations...

Recently, it was pointed out to me that I have lacked diversity in my guests on Goal Digger, and I was so taken aback... because it was true. And I hadn’t even realized...

This moment struck me— was my privilege so strong that I had grown blind to my mission for TRUE community? Made up of all colors, sizes, backgrounds? Before this epiphany, I had already asked my amazing friend, Lauren Taylor, to join us on the show... and I just knew that we had to have an honest conversation on this topic. Lauren is bold, authentic, and allowed for a fully human, incredibly candid conversation on race, inclusion, and diversity in the creative industry.

Lauren shared her honest heart (and her incredible brains!) with us in this episode while sharing personal experiences with racial profiling, lack of diversity... and how she keeps making her mark in the world— on her own terms.

I don’t know how to summarize this episode except that we WENT THERE— true stories of race, diversity, and inclusion.

The biggest takeaway? We can all do better. We NEED to do better.

Feb 2, 2018

Over the last 6 months, I’ve gotten serious about learning how to manage my stress better and in that, I’ve taken away a lot of tips that have kept me more mindful and allowed me to handle stress in new ways without it reeking havoc in my life or taking me prisoner to outside circumstances I can’t control.

So there you have it, 5 ways I’ve been focusing on managing stress better! It’s funny, after we did our testing for fertility and I found out my cortisol levels were off the charts, I started to see stress in a new way. In fact, I wasn’t feeling stressed at the time. I felt clear, in control of my business, and excited about what’s next but when I started to realize that maybe I had just gotten used to operating under high stress, I started to see that each day I have an energy bank and I can choose where my energy is going. I want it to go to positive, impactful, intentional facets of my life and stress isn’t serving me (or anyone else.)

I started to let go of more things, be more forward in conversations, set better boundaries, and pay attention to the stressors on my life and how they are impacting me, my work, and my life.

One of the most common misconceptions about stress is that we need to figure out how to reduce is but stress usually relates to things outside of our control so instead of trying to reduce it, it’s more important to learn how to manage it! That's exactly why I am sharing my FIVE biggest stress management tactics on today's bonus episode-- So when life happens, you’re equipped. You ready to dive in?

Jan 31, 2018

As entrepreneurs, we often try and turn our social media feed into one big marketing pitch: proving that we are experts, sharing our products and services daily, signing our own praises and sharing testimonials, but let me tell you something: every single human being out there is struggling and sometimes when we can share that struggle, it can make more of an impact in this world than any marketing pitch ever could.

So many people ask me how I grew my social media following-- like I have a secret and the truth is: I don’t really believe that secrets exist. I grew my following because I became a master at creating connection online… the kind of connection that leads people to talk about me like I’m their best friend and the same kind of connection that leaves people telling their friends about me. That, my friends, is the secret to growth: serve the people that are showing up for you SO well that they come back and they bring friends.

It’s no surprise that I’m a big fan of social media analytics. I LOVE numbers, in fact, in episode 15 I shared that I was afraid to tell you how obsessive I can get with numbers. For me, in a creative world where very few things are concrete and measurable, numbers give me relief and so when I started to dig into my Instagram analytics, I wasn’t entirely shocked at the results, in fact, I smiled because 90% of my top performing posts had nothing to do with marketing or anything that I was selling, they had to do with something I’m passionate about and something I’m struggling with: body confidence.

Now, hear me out before you think I’m about to tell you to show up online in your underpants (because I’ll be honest, I know you probably won’t do that… although I have to tell ya, it’s not as scary as you might think.) Sometimes the things we are most insecure about, most scared to share… those are the things that will form the deepest connections.

Jan 29, 2018

Goal Diggers, I am teaming up with a fellow lady boss podcaster, the incredible Jamie Ivey of the Happy Hour Podcast! Jamie has always inspired me with her ability to be so vividly authentic and so relaxed in sharing her faith, no matter what platform she is on. She truly emits her faith (and her humanness!) in every interaction. When she talks blatantly about it, it never seems preachy or intense-- it just seems very real, very inviting. I love her voice, and I think we all have something to learn about sharing our true selves: whether it is our faith, our struggles, our ambitions-- whatever it is, Jamie is about to show you how to emit your true self on this wild little online world we live in.

Also, Jamie is a past radio show host (yes, really!) so it's safe to say that she is a phenomenal interviewer and provided for one of the most well-spoken interviews we've had. We covered everything from:

-Content creation

-How to start a podcast

-How to write a book -

Bringing personality to your brand and social media -Her adoption journey

-Her faith mission

It's safe to say we covered ALL of the bases with this phenomenal woman, and I cannot wait to hear what you take away from today! If there is a specific tidbit that helped you, let us know at @goaldiggerpodcast on Instagram. We can't wait to hear from you!

Jan 26, 2018

Today I want to talk about something that can absolutely transform your life. Any guesses at what it is? Here are a few hints … it is free… powerful… and invisible? That’s right, folks, your MINDSET can absolutely change the course of your work, relationships, and life in general!

Alright, guys, bare with me. MINDSET MATTERS. You can consider it woo-woo or faith or whatever you want, but I truly believe in the power of manifesting your goals, cultivating a grateful life, and genuinely believing in yourself and your path.

That’s why on today’s new episode I give you 5 mindset shifts that you can embrace starting TODAY. And the best part? This episode is a short and sweet 10 minutes, so if you’re looking for a quick listen (with a BIG impact!), you’re in the right place!

Jan 24, 2018

WOWZA. This episode release is making me feel more vulnerable than just about any release yet....

Ever since my sister started managing Goal Digger, she has been trying to convince me that listeners *genuinely* want to hear about my LIFE-- not just business topics. Say, what?! My little life in small-town Wisconsin is considered interesting?!

But, sometimes little sisters can convince you of crazy stuff, and we put together our first episode dedicated solely to answering listener’s most-asked personal questions about my life! (Still crazy to me!)

Tune into this episode if you want an authentic look into my everyday life and most monumental moments. Everything from my faith story to my favorite netflix shows all the way to “the one thing I wish I could tell my future child”....

This one is real, it is raw, .... (and you just may hear your question and name mentioned on air!)

Jan 22, 2018

Goal Diggers, you are meeting one of the biggest players on team Jenna Kutcher, Danielle Prahl.

Danielle is the epitome of a Goal Digger: a self-made tech brainiac, a momma, and one of the smartest, kindest, most encouraging women I know. She works behind the scenes for me in SO many ways: growing my email list, creating opt-ins and funnels, and dreaming big dreams right alongside me.

I had Danielle on the show to talk about her unique journey and her uplifting, but “no excuses” attitude. Danielle is one of the hardest working, most innovative thinking women I know, and her wisdom is going to rock. your. world.

Danielle has transitioned from a workaholic woman to one of the most balanced, wise, even-keeled people I know. In this episode she will help you find the peace and stillness within the chaos of life and help you create the life you’ve dreamed of!

You can’t miss this one, Goal Diggers. Meet, Danielle Prahl!

Jan 19, 2018

We’re learning more each day about the power of human connection. People are far more likely to trust a business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore!

One of the biggest things I’ve seen this year is a shift toward more authenticity and vulnerability online and through that, more depth of the connections we’re making with our clients, customers, and followers. If you really want to take people from simply followers to true fans, it’s time to focus on creating a brand that shares more than what you have to sell.

On the episode I share my Jenna Kutcher 5 method where I take five categories of my personal brand and just rotate through them (including a business thing or two!), but where I strive to create connection points beyond what I am selling. Created a well-rounded brand will give people a reason to follow you even if they aren't currently on the market for what you're selling!

Ready to share your heart *and* grow your biz?! Let's dive on in!

Jan 17, 2018

I talk a lot about launching and why I love teaching online courses but this episode is going to get super technical and break down the behind the scenes of our fall launch of The Photo Lab! Now, this wasn’t our biggest launch ever monetarily BUT it was by far the smoothest launch we have ever led and for me, that’s the biggest win. I have cracked the code to a smooth, successful launch and I'm ready to share it with you!

Trust me, I have lived through bad launches-- the kind where it sort of feels like you are in fight or flight for a week straight? Yup, I've been there. But with minor tweaks along the way, our team has designed a fool-proof way to slow down, systemize our process, *and* still move the bottom line.

Are you ready to up your launch game or are just looking where to start? Here is my step-by-step formula to a happy, relaxed, (and profitable!) launch! Let's do this!

Jan 15, 2018

Nastia Liukin’s crowning achievement was at the 2008 Olympic Games in Beijing, but winning five medals was only the beginning for this golden girl.

After returning home, she graced the pages of countless magazines and appeared on various TV shows, while even being chosen as one of 2009’s most influential people by MSN Lifestyle, and graduating from NYU. She remains an ambassador for the sport, and continue to uplift women in sports everywhere.

But her path wasn’t always clear after the Olympic Games. Nastia gives us an incredibly open, vulnerable look into her unique path and what it feels like to “believe your best work is behind you”. Whether you are a sports fan or not, this episode is incredibly relatable: from family dynamics and movin' into a new city, all the way to shifting careers and setting big goals, Nastia is undoubtedly going to inspire you to dream big dreams, set even bigger goals, and work your tail off every day to live your best life.

You can’t miss this one, Goal Digger. (PSSST: I have a feeling her story is going to leave you speechless....)

Jan 12, 2018

So maybe you’ve started an email list, or you’re thinking about bit but you’re wondering: what in the heck will I send out to people and how can I handle that extra work? Maybe you’ve figured out a (non-spammy) way to ask people to join your email list and you’re watching people subscribe and it excites you - but you're also a little scared that you’re now committed to actually sending them emails and you’re not sure where to start or how to hit “send” with confidence.... sound familiar?

Today, I am telling you my biggest secrets, tips, and tricks as to how I grew my email list by over 100,000 (!!!) in 2017 alone. If you currently have 0 subscribers or 10,000- this episode is for YOU.

BONUS: Listen to this episode to find out how you can claim your spot in my 100% free email list building webinar! Spots are limited!

Jan 10, 2018

3 reasons you need a list EVEN if you’re a << Insert ANY Business Here >>

Here we go with round 2 of a mini list building series I’m doing on the podcast this week. It’s the first time I’ve taken two full episodes back to back to talk about one topic. Why? Because it’s just *that* important. We got so many questions from you guys on email marketing when we polled my audience about your questions, fears and where you’re getting stuck - so tune in to episode 116 if you haven’t already - it’s a good one!

A common question I want to tackle that we got was “why do I need a list if I’m a … photographer, florist, graphic designer, product shop …) and I want to get across to you today that whether you’re a service, product or education based business, list building and serving that list through email needs to be your NUMBER ONE PRIORITY in the new year. It’s definitely mine, in fact - one of my goals is to grow my email list larger than my social media accounts combined (yes, really).

So let’s jump in and talk about why an email list is the ONE thing you're missing (it won't take me long to convince you, I promise.)

PSSST: Bonus! The shownotes on this episode are unreal helpful! Head over to jennakutcherblog.com/email/ if you're READY to make 2018 your year!

Jan 8, 2018

SURPRISE! “Ask Jenna Anything” Episodes are BACK and better than ever. I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (This seems like a good time to tell you, if you’re not hanging out there, you’re totally missing out!)

And I decided to tackle this round of questions from listeners with a twist. Instead of the usual smorgasbord of topics, I have grouped them by category! I am fully covering ALL the nitty gritty details but in a more focused, topic-specific way-- and the name of the today's game is EMAIL LISTS.

That's right, your biggest questions about email lists, answered on air. Everything from starting at ground zero all the way to creating opt-ins you dream client can't resist.

Email marketing is such a big, scary topic... but it truly doesn't have to be! If you’re wondering how to get people to sign up for your list, what the heck to say to them or if the fears of tech or staying consistent or not sounding too pushy are things keeping you from implementing an email marketing strategy for your business, then this episode is for YOU.

Jan 5, 2018

It's a new year, you're going gangbusters on setting goals and dreaming up what the next 365 days can hold for you and your biggest dreams.... with that, you're probably feeling a little overwhelmed, a little lost, and you're wondering how you're going to tackle all these goals (and still have a life!) I hear ya, I got ya, today I am sharing the 5 biggest, best things you can do for your business in 2018!

From huge game changers like building your email list all the way to minor tweaks like "saying NO more", we are covering it ALL.

And ensuring that 2018 is YOUR year. You in?

Jan 3, 2018

You would think with a name like “goal digger” I would be a giant fan of goal setting but the truth is, in the past, it hasn’t always worked for me. It’s that time of year again - the goal setting central time of year when everyone creates resolutions and announces them to the world in hopes that maybe it will actually stick.

Now I don’t know about you - but a lot of times I totally flop and fail on these goals and I usually start writing in a planner and by February 2nd, I don’t even know where that planner is and I haven’t written in it for two weeks. I’ve tried and tried to crack the code on how to approach New Year goal setting and I FINALLY figured out a few hacks that helped me not just achieve my goals but crush them.

...and today I'm letting YOU in. Let's make 2018 OUR year, eh?!

Jan 1, 2018

"Done is better than perfect" is a phrase you've probably heard me say a million times on this podcast, but it's only because I believe in its message so darn much! But, I get it, it is straight up HARD to put yourself out there-- flaws and all- but guys, there will never be a perfect moment! Start today, adjust as needed, and grow!

Which is exactly why I couldn't resist asking the adaptability queen, Bethany McDaniel, onto the show. Bethany owns the most incredible, all-natural skincare brand Primally Pure, and has adjusted her sails constantly along the way. In this episode, Bethany tells us how she made the "jump" into pursuing her hobby as a business and how she blew full steam ahead despite the imperfect beginning stages.

Not only is her story crazy inspiring, but she also gives her top tips as to how YOU can engage your audience, receive feedback, and GROW your business. We'll cover everything from how to receive your feedback (both good and bad!) all the way to tweaking your product (and BONUS, you'll hear this expert's TOP tips for glowing, radiant skin!) Not only is this super episode relatable-- but is SO important for moving your business forward! As we approach 2018, it's time to live out our mantra: DONE IS BETTER THAN PERFECT. Let's make stuff happen, Goal Diggers.

Dec 29, 2017

Another bonus Friday 5 episode comin' at ya... and it's our last one! That's right... Our 1 year & 2 million download celebration of bonus episodes is coming to a close... But lucky for you, this final one may just be our best one yet.

Let me guess, the holidays drained your savings and you're looking for ways to earn a few extra dollars. I HEAR YOU. Which is exactly why I made this week's episode where I am giving you 5 simple ways to make more money (no boring investment talk included)! That's right- it's time to add to a little cushion to the ol' bank account and the new year is the perfect time to set new financial goals!

These are *not* your run-of-the-mill boring tips like "save more" (duh.) These are some different, new (and fun!) ways to add more zeroes to your bank account! We are talking about everything from how your groceries can save you money all the way to making money *while* you shop (yes, really!) What do you say? Let's make 2018 our best (and most profitable!) year yet!

PSSST: Did you love these quick, informative "Friday 5" bonus episodes?! We only committed to doing them in December, but are always open to bringing them back if you loved them! If you're going to miss these short and sweet sessions, let us know! You may just be the voice that brings them back...

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