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The Goal Digger Podcast

How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being social media influencer. Along with sharing her best-kept secrets, she interviews the best women in the industry who will share their secrets to ensure you are seen, heard, (and hired!) With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way. What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
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Dec 11, 2019

It doesn't matter how successful, or driven, or hungry you are to reach the next level, we ALL hit lulls in our businesses at some point or another. 

Often times, it's not even because of our actual business. Maybe our business is seasonal? Maybe we’ve been coasting or traveling the world? Maybe we're facing a heartache in our personal lives or financial troubles with our spouse. Or we’ve welcomed a new human into the family.  

Whether you just thought what worked in the past would always work or life just got in the way, let’s talk about 5 ways to refresh a stale business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/stale/

 

Dec 9, 2019

I’m part of a SUPER exclusive club… The Mom Club. 

I’m giggling as I write this because the super exclusive club is actually just a super long text thread with my friends Ashlyn Carter and Sarah Adler. Recognize those names? That’s because they’ve been on the show before. Last year, we all had babies at the same time so we’re getting The Mom Club together to talk about it. 

Wonder what happened to our businesses after baby? This episode is like a peek into my group chat with these women. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/momclub/ 

Dec 4, 2019

We’re at epidemic status in the business and entrepreneurial world.

It's a mindset epidemic more than anything else. The creative- and entrepreneurial-minded often get held back by the belief that an idea has already been done, or the market is too saturated, so they shouldn't jump into a space they're interested in pursuing because too many people are already doing that thing. 

If you've been held back by the fear that something's already been done, I want you to know that your individual approach, your unique background and one-of-a-kind experiences have NEVER been utilized and they will NEVER be utilized if you keep falling prey to this lie.

There is enough to go around, there is room for you at the table and by the end of this episode, I hope you truly believe that, too. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/idea/ 

Dec 2, 2019

BEHIND THE SCENES: What really happened when I flew my team first class to a retreat in Arizona…

Part girls trip, part dreaming session, part spa retreat. My meet-up with this team of incredible women had it all, and WE want to take you behind the scenes. 

For this episode recapping our team retreat, it only seems right to have my team lead you through what it was like, what we did, how it was structured, and what they got out of it. So get ready to hear from the voices who manage this show, answer your emails, write our content, and contribute to this business each day with their own superpowers. 

By the end of it, I hope you take away a few ideas for connecting with your remote team and why a retreat just might be the thing you need to get to the next level. I’m so excited for you to meet them all. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/retreat 

Nov 27, 2019

I’m about to tell you a big fat lie about your biggest, juiciest dream: You’re too late. There’s no time. 

When you think of that ONE thing you'd love to accomplish if you had all the time, money, resources, and confidence to do it... what would it be?

Okay, now think of that big dream and run through all the excuses you’ve fed yourself as to why you haven’t started yet. I’ll bet five bucks that “time” is at the top of the list. And it’s a big fat lie.

If you've been debating with yourself whether it's too late to start, or whether you have enough resources, or if something else is holding you back from gripping your dream and finally just going for it -- This episode will convince you otherwise. Think of it as a warm hug paired with tangible advice to launch into your dream, once and for all. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/toolate/ 

Nov 25, 2019

Having a hard time getting people on board with your business idea? Press play right now.

My guest, Rea Ann Silva, can sympathize. But when her idea for the Beautyblender was shot down time after time, she learned how to make things happen on her own, finetuning her pitch along the way until finally she heard a YES. Actually, it was more like a “Yes, but…” I’ll let her tell the whole story. 

Rea Ann is here to share her story of product development, of getting people to see her vision, and her advice for moving the needle forward even when life and distractions pull you away from your biggest goal.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/reaann/ 

Nov 20, 2019

“All of our friends push way too hard and compromise way too much sanity.”

Whew. What a statement. I was texting one of my mentors-turned-friends when he said that to me. We were talking about this past year in my business and personal life, I shared I’d worked the least but felt the most success. I was living out the scene of success I had in my head for so long. 

The hustle mentality and culture that’s being crafted around entrepreneurship is making us believe that hustle equals happiness. But that’s the opposite of what I’ve encountered because I defined “enough” for myself along time ago. 

What would it look like if you defined enough for you and your business, freed up time to explore your passions, side hustles, or just rest? How could that change your life?

Let’s find your own threshold of success. Let’s ditch pushing too hard and compromising your sanity. This episode will help you master your own mindset and define “enough”.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/enough/ 

Nov 18, 2019

She survived a tiger shark attack at 13-years old and was back on her surfboard four weeks later. 

She went on to inspire the world with her courage, dedication, athleticism, and fearlessness. That’s the unforgettable story we already know about Bethany Hamilton. 

But there’s more about Bethany that you don’t know yet. There are chapters and seasons of Bethany’s life that left me completely in awe of everything she has pursued and accomplished. Ahem, Bethany just launched an online course… yup!

How is that story that the world knows so well intertwined with the woman Bethany Hamilton is today? What is her relationship with fear? How does she redirect moments of comparison and “what if?” What is her world like now, as a mom and an athlete?

This woman lives up to the title of her new film. Bethany Hamilton is truly “Unstoppable”.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bethanyhamilton/ 

Nov 13, 2019

Any day can be your day one. Is today yours?

I feel like I’ve lived many “day ones” in the different stages of my journey. Day one has felt like entire seasons of trying new things and learning what worked. It’s a lot of testing strategies, messing up, creating systems, and investing in new tools and education to keep growing.

When I opened up a new “Ask Jenna Anything” on Instagram, I received more questions than ever about getting started. You want to start something right now and you have so many questions about where to begin. I am so THRILLED for you.

I know my business looks wildly different from my day one. Maybe you can’t picture yourself in this setting… Yet. But in this episode I’m answering your questions about DAY ONE so we can walk through the start together. 

This episode is for anyone wondering: Where to start, how to begin, and what to do when you finally decide to start.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/howtostart/ 

Nov 11, 2019

Hey Siri, define Digital Nomad. Location independent, use technology to perform their job. See also, dream job.

Jessica Nabongo is the first documented Black woman to travel to every country. All 195 of ‘em. I’m totally enamored by Jessica’s story. The way she documents each country on Instagram and her dedication to important causes along the way will open up a whole new vision of travel for you.

How does life work as a digital nomad? Can you actually make money while you jet set? What are the keys to safe and productive solo travel? And really, how does she fight jet lag? I’m asking her all these questions and more.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jessicanabongo/ 

Nov 6, 2019

Need help with your #Hashtag strategy? Press play. 

I’m debunking the age-old hashtag myths and preaching some “pound sig” truths. A strong, optimized hashtag strategy can encourage authentic engagement, attract dream clients and followers to your feed, grow your audience, and foster greater community. So where to begin?

Should you use the same 30 hashtags on every post? Should you create new tags? Should you just ignore hashtags altogether, hoping they fade away like the landline or AOL Instant Messenger? 

This is my biggest hashtag deep dive ever. I’ll show you how to research the best hashtags for your content and teach my favorite strategies for leveraging hashtags to grow your following and business.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/hashtags/ 

Nov 4, 2019

She asked me: Why don’t you use IGTV?

It’s another Goal Digger Coaching Session on the show and my student, Jaime Fenwick, is calling me out for something we haven’t spent nearly enough time on: Instagram Stories, Videos, Livestreams and more.

if you’ve been wondering about IGTV and why I haven’t really leaned into that platform yet, or you’re curious about creating beautiful Instagram Stories that get people tapping the link in your bio, and want to know my elements for a strong Instagram Live, this is your episode. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/igcoach/ 

Oct 30, 2019

Whoops! Coming clean on a few things here.

Yep, I’m taking ownership of the marketing mistakes I’ve made because, luckily, I learned from ‘em and I want to help you skip the mess up and get straight to the level up. 

This episode is laser focused on 5 classic marketing mistakes I’ve made and you might be making -- from drawing assumptions to wasting time in the details. 

Marketing doesn’t have to feel manipulative or deceptive. In fact, it shouldn’t! This episode will identify the marketing mistakes you might be guilty of (hello, I was also guilty of these!) and I’ll talk you through strategies to fix ‘em. 

If you’re not seeing results from your marketing efforts, or you’re looking to take off in the right direction, this is your episode.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marketinghelp/ 

Oct 28, 2019

How to turn $1000 into a billion dollar business. With a B. 

That’s B for Barbara Corcoran. Listen, I know that first line feels click baity but I promise there’s a pay off here. Barbara Corcoran is taking the Goal Digger hot seat and I am so excited about it. 

Maybe her rags to riches story can’t be perfectly duplicated. Maybe she can’t give us the perfect 1-2-3 steps to transform from diner waiter to real estate mogul. But I’m willing to bet that you don’t reach Barbara’s level of success without a keen eye for a good investment, stellar selling strategies, or fearless negotiation. And I want to hear her advice on all of it.

We’ve got a Shark on the show and I’m treating it like a masterclass in pitching, selling, investing and negotiating. We’ll get into the fundamentals of her selling strategy so it can be applied no matter what your business looks like -- product or service, online or in-person, new to the game or a seasoned pro, we’ve got you covered.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/barbaracorcoran/ 

Oct 23, 2019

Fair warning: We both shed tears during this conversation.

“Ed Mylett wants to interview you.” I remember that email landing in my inbox. 

With so much time and effort focused on making THIS show great, I don’t say yes to many outside interviews these days. So I am so proud and honored to share this conversation I had with Ed. I’ve never been this real before, and I’m grateful Ed invited me to tell my story in a new way.

I invite you to listen with your heart wide open, because that’s how I shared my world with him, talking about the darkness I faced through multiple miscarriages, how trusting the plan doesn’t mean the path will be easy, my deepest insecurity these days and the difference between being business women vs. men. 

I hope this interview gives you an even wider and deeper view of the educator, the podcast host, the entrepreneur, and the mother who speaks to you each week.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/edmylett-2/ 

Oct 21, 2019

The cover art for the Ed Mylett Show shows a sunglass-wearing Ed, a guy who clearly spends some time in the gym walking with swagger you can sense through the photo, and his private jet and Bentley providing the backdrop. Who IS this guy?

Ed Mylett’s podcast is consistently holding down the top 50 on Apple Podcasts and he is in the Top 50 Wealthiest under 50. Ed decided from a young age that if he was going to work for a living, he was going to work for himself and call his own shots. He is a leading speaker in the business space and with his podcast and YouTube channel teaches millions how to elevate and maximize their lives. 

We sat down for a conversation at his Laguna Beach home a few months ago and I’ll be honest, it’s not often I invite men to the show, but Ed’s story is so interesting to me. We kick off this episode with a question no one’s ever asked him before: Who is Ed Mylett beyond the titles? And his answer truly shocked me.

Ed Mylett is getting the Goal Digger treatment. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/edmylett/ 

Oct 16, 2019

Negative reviews. Angry emails. Refund requests. Stubborn or needy clients. Snippy social media comments. Passive aggressive communication.

If you own a business, you've dealt with some, if not all of these -- I’m talking about negative feedback from customers or clients, and if you're a human, you know it never feels good.

But rather than harping on the criticism, moping in feelings of rejection, or lashing out against the naysayers, I want to walk you through the exact system my team and I use to deal with unsatisfied customers, negative feedback, and refunds.

That's right… In true Jenna Kutcher fashion, we've created a system around even the touchiest of subjects: refunds, feedback, and criticism. And honestly, it was probably one of our smartest moves.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/difficult/ 

Oct 14, 2019

Confession time: There’s one major platform on the internet I’m not using to its max potential. 

I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN. 

Like my profile is there, I have a really old picture, a few notes about me… But that’s it. So like I always do when I want to learn and grow new skills and knowledge, I’m turning to an expert. 

Jena Viviano is an ex-Wall Streeter turned career coach and entrepreneur who helps go-getter professionals articulate their personal branded career story to land their dream jobs.

If you want to leverage LinkedIn to attract new career opportunities, make professional connections, and potentially grow your business, this is your episode. This is a masterclass in all things LinkedIn.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/linkedin/ 

Oct 9, 2019

How much do you cost?

One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer. 

I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low and practically giving away your resources for a steal. 

Should your price reflect the late nights? Hours of dreaming? Time, effort, and passion you put into creating this THING and pushing it out into the universe?

Pricing isn’t a one-size-fits-all structure, but let’s talk about it. This episode is a chat about crunching your numbers, drilling into them to find a realistic dollar amount to charge, how to create a unique experience to back up your rates, plus my personal philosophy about how to approach discounts. 

The price to press play is $0.00, by the way.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/properpricing/ 

Oct 7, 2019

What do you want to be when you grow up? 

How did you answer that question growing up? It can be anxiety inducing when you’re multi-passionate or when you haven’t quite figured out what your true purpose is. It can be an even worse question when you’re already on one path and realize, maybe this isn’t my thing?

Shea McGee is part of the husband and wife team behind Studio McGee, an interior design firm known across the country for a bright and clean aesthetic.

But Shea didn’t start there. In fact, she earned a degree in a completely different field before realizing that what she really wanted to do was design. So she changed her path and created the life and business she knew she was meant for.

We’re talking about that question: What do you want to be when you grow up? And how to make strategic, measured changes to pivot the degree or experience you have, into the purpose you know you’re meant to serve.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sheamcgee/ 

Oct 2, 2019

This is your permission to take a day off.

Actually, it’s more like an order. Because if I know anything about you, the thought of waking up tomorrow and turning off your phone, muting your email, and tucking your laptop away in your desk makes you feel anxious and frazzled. 

But I want to help you take a day off without those feelings. I want a day off to make you feel elated and free!

You can't -- and shouldn't -- expect yourself to be connected to work and even social media all day every day and still maintain your physical, mental, and emotional health.

This episode is the starter’s manual for protecting your time and intentionally planning a day off… Or maybe even a week or month!

So if you’re feeling fatigued, worn out, and tired of it all, let me share with you my methods for protecting my time and why taking a day off can actually get you AHEAD, not behind like it might make you feel. 

Don’t wait a single second. Press play right now.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yourtime/ 

Sep 30, 2019

Let’s play a game of word association. Ready? The word is CEO.

What do you think of? I used to think of an old white man sitting in a boardroom leading a meeting.

Let me tell ya, that vision has changed big time. It looks like a strong woman, a woman with vision, creating a business that serves others and creates a life she has always dreamed of living. I see her when I look in the mirror. 

Claiming that CEO title and seeing yourself when you think of those three letters isn’t easy. You might still think of yourself as a hobbyist, a side-hustler, a small business owner… But CEO? That title is harder to claim when imposter syndrome starts creeping in.

In this episode, Mahisha Dellinger opens up about the start of her business, why she prayed to be laid off from her corporate job, and the mindset hacks she uses to own her title to do big things for her business and the women she mentors. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mahisha/ 

Sep 25, 2019

Would you believe me if I told you that you can make money selling stuff that you didn’t even create, test, or fund?

It’s true! That's the name of the game with affiliate marketing, and spoiler alert, you don't need a Kylie Jenner level following to be successful at it.

Think about this… How often do you recommend your hairstylist, your favorite hotel, that skincare product that changed your life, or another product or service that you adore to your friends or following online?

We all do it to some extent, and affiliate marketing done really, really well can be a monetarily rewarding version of you sharing your very favorite things. 

It requires strategy, but it doesn't require a whole lot of blood, sweat, and tears that can often come when we launch our own products in our own businesses. 

This episode is your guide to tangible strategies to affiliate the right way AKA not feeling phony or slimy. Plus, advice for picking companies to work with that align with what you can authentically sell and what you’re audience wants to buy.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/affiliatetips/ 

Sep 23, 2019

No one told us THIS about motherhood… and we’re talking about it mama to mama, CEO to CEO.

Motherhood changes your drive and focus, it alters the way you see things that were once priorities, it shifts your flow in life and business, it makes other people view you through a new lense, too… 

Katrina Scott knows what it’s like to navigate motherhood as a business owner, lifestyle celebrity, and public figure. Katrina Scott is the co-founder of Tone It Up -- If you’re into fitness and have ever been on the internet, you’ve undoubtedly heard of Tone It Up. 

She’s a new mom just like me, and we’re both learning to navigate life and business with little babes on our hips. This episode is a mama to mama chat, about this new season we’re in, what it looks like for our businesses, and how we’re navigating the changes to our worlds. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katrinascott/ 

Sep 18, 2019

The thought of doing THIS when I was just starting out made me woozy. 

Why is it so scary to hand off a piece of your business to someone else? When you're the one running the show, it can feel impossible to hand over even a little bit of the reigns.

It could be a time thing (who has the TIME to hire and train someone?) or it could be a trust thing… Like who could actually do the thing just as good as you?

I get it because I've felt ALL of these emotions. I was gripping onto my business with white knuckles to the point where I just felt straight up fatigued, but at least I was handling it all myself, right? …Wrong. 

This episode will help you identify if you’re ready to outsource and walk you through how to start outsourcing in a way that doesn’t scare you. In fact, it might actually bring you a great deal of happiness. 

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/outsource/ 

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